Discover our recent blog posts

Let’s hear it for the dads! Why market research isn’t just about mums

28 May, 2019 There’s no denying that the subject of gender equality is all over the media at the moment. But the... Read more

Is human experience the new customer experience?

17 May, 2019  “The purpose of business is not to make a profit but to satisfy the needs and expectations of... Read more

How to make the most out of your market research budget

09 May, 2019 In an age where cost effectiveness is so important, it’s vital that you know how to justify your... Read more

Back to basics: everything you need to know about GDPR in market research

01 May, 2019  The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to... Read more

The power of storytelling in qualitative market research

01 May, 2019 Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and... Read more