Angelfish Fieldwork Blog

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Seven ways to recruit respondents for your retail market research

Posted by Kelly Barnard on 14-May-2018 09:40:54

When you are carrying out retail market research for your store, one of the first things you will need to do is recruit respondents. This isn’t always as easy as you hoped and it can cause challenges because you might end up with too few people or the wrong type of people to get the insights you need. Here are seven ways to recruit respondents for your retail research:

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Topics: market research, retail

How to get the right amount of respondents for your market research

Posted by Kelly Barnard on 14-May-2018 09:25:42

When you carry out market research for your business, getting everything in place takes time, effort and expense. So when the day arrives, nothing is worse than respondents failing to show up.

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Topics: market research, Market Research Recruitment

Six ways to recruit children and young people for market research

Posted by Lisa Boughton on 15-Jan-2018 11:54:47

In recent years there’s been a shift in the market research world with more and more qualitative market research being carried out with children and young people. We’re now starting to move away from more traditional opinions that children and young people are solely objects of enquiry, towards the view that they have their own unique thoughts and insights that are important in their own right. And quite rightly so – after all, children and young people tend to bring a more fresh and honest perspective than adults, meaning that they don’t just have a right to be involved; they need to be involved in order to improve the quality of research, especially as millennials are becoming an increasingly important demographic in market research and as a result brands are becoming increasingly keen to reach out to them.

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Topics: market research

Full service market research versus fieldwork – which one is right for you?

Posted by Lisa Boughton on 11-Dec-2017 09:21:59

There are a number of important decisions to make when you undertake a market research project. What is your target audience? How big is your sample size? What are your chosen methodologies? And what type of agency will you use? After all, not all of the agencies out there specialise in the same thing. In order to select the right type of agency for your qualitative market research project you need to carefully evaluate potential agencies according to what they can do for you and how they can fulfill your objectives and goals before you select your market research partner. Do you need a partner to help with finding respondents? Or one that can help with analysis, results and reporting? The type of agency you are looking for will depend on your needs and generally speaking there are two options: full service market research agencies and fieldwork agencies. Read on to find out more about what these types of agency can offer for you and your qualitative market research project.

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Topics: Qualitative Market Research, market research

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