The market research world has undergone some serious advances over the past 20 years, with new technology in market research allowing for more efficient and meaningful data collection than ever before. The shift to online surveys in the 90s was the first of these changes to rock the industry, and since then they’ve been coming thick and fast, from smartphones and big data to social media and now artificial intelligence. But what do all of these changes mean? Well, basically, it means that companies can make faster, more informed decisions whilst still keeping customers at the heart of everything they do. Let’s take a look at the changes in a bit more detail…
When you are carrying out retail market research for your store, one of the first things you will need to do is recruit respondents. This isn’t always as easy as you hoped and it can cause challenges because you might end up with too few people or the wrong type of people to get the insights you need. Here are seven ways to recruit respondents for your retail research:
When you carry out market research for your business, getting everything in place takes time, effort and expense. So when the day arrives, nothing is worse than respondents failing to show up.
In recent years there’s been a shift in the market research world with more and more qualitative market research being carried out with children and young people. We’re now starting to move away from more traditional opinions that children and young people are solely objects of enquiry, towards the view that they have their own unique thoughts and insights that are important in their own right. And quite rightly so – after all, children and young people tend to bring a more fresh and honest perspective than adults, meaning that they don’t just have a right to be involved; they need to be involved in order to improve the quality of research, especially as millennials are becoming an increasingly important demographic in market research and as a result brands are becoming increasingly keen to reach out to them.
Topics: market research
There are a number of important decisions to make when you undertake a market research project. What is your target audience? How big is your sample size? What are your chosen methodologies? And what type of agency will you use? After all, not all of the agencies out there specialise in the same thing. In order to select the right type of agency for your qualitative market research project you need to carefully evaluate potential agencies according to what they can do for you and how they can fulfill your objectives and goals before you select your market research partner. Do you need a partner to help with finding respondents? Or one that can help with analysis, results and reporting? The type of agency you are looking for will depend on your needs and generally speaking there are two options: full service market research agencies and fieldwork agencies. Read on to find out more about what these types of agency can offer for you and your qualitative market research project.