When it comes to effectively engaging with your target audience and generating the results you need, choosing the right market research methodology can make or break your project. But with so many different market research methodologies available, all with their own individual benefits, it can be tricky to know where to start. There are lots of things that can have an impact on the type of methodology you choose, from what your research is trying to achieve, to your budget, sample size, target audience and even the timings and deadlines you are working towards. In this blog, we explain six of the most popular market research methods used by qualitative researchers to help make your decision a little bit easier.
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in fact it’s made quite the entrance, especially in the world of retail where it’s predicted to be the next big thing in commerce. Why? Because it’s truly transforming the retail experience, blurring the lines between space and time and bridging the gap between experience and design by allowing retailers to create virtual brand experiences that can really excite their customers.
You don’t need us to tell you that technology has exploded in recent years. In fact, research suggests a staggering six billion people now have access to mobile phones, meaning that more people in the world have access to mobiles than they do toilets. And with technology quite literally washing over the globe, it’s no surprise that market research methodologies have been swept up in the technology wave, too.
Choosing a qualitative market research methodology can be a daunting process, especially if you are organising your first market research project - but it doesn’t have to be.
There are many market research methodologies available, each with their own benefits. Although, your research goals, target audience and budget will have to be considered alongside these benefits when deciding on a market research methodology choice.
We’ve put together a breakdown on the most popular qualitative market research methodologies, to help you decide which one is best suited to your research project.