Angelfish Fieldwork Blog

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Could virtual reality enhance your qualitative market research?

Posted by Lisa Boughton on 09-Nov-2017 20:13:07

It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in fact it’s made quite the entrance, especially in the world of retail where it’s predicted to be the next big thing in commerce. Why? Because it’s truly transforming the retail experience, blurring the lines between space and time and bridging the gap between experience and design by allowing retailers to create virtual brand experiences that can really excite their customers.

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Topics: Methodologies

MR and the digital age - where do traditional research methods fit?

Posted by Lisa Boughton on 25-Oct-2017 12:05:46

You don’t need us to tell you that technology has exploded in recent years. In fact, research suggests a staggering six billion people now have access to mobile phones, meaning that more people in the world have access to mobiles than they do toilets.  And with technology quite literally washing over the globe, it’s no surprise that market research methodologies have been swept up in the technology wave, too.

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Topics: Methodologies

A beginners guide to qualitative market research methodologies

Posted by Lisa Boughton on 22-Feb-2017 17:12:34

Choosing a qualitative market research methodology can be a daunting process, especially if you are organising your first market research project - but it doesn’t have to be.

There are many market research methodologies available, each with their own benefits. Although, your research goals, target audience and budget will have to be considered alongside these benefits when deciding on a market research methodology choice.

We’ve put together a breakdown on the most popular qualitative market research methodologies, to help you decide which one is best suited to your research project.

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Topics: Methodologies

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