Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Why is diversity so important in market research?

Posted by Lisa Boughton on 21-Mar-2019 13:50:13

Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion. Such culturally insensitive mistakes usually end up with a huge backlash from customers, and the subsequent PR clean-up campaign is always a nightmare. The saying might well be that all press is good press, but let’s face it - no one really wants to be known for a lack of diversity and cultural awareness. So what’s the solution? Well, by ensuring your campaigns are inclusive, you can actually end up avoiding costly mistakes in the first place - and it all starts with diversity in research.

Read More

Topics: Participant Engagement

Five onboarding tricks you won’t want to miss

Posted by Kelly Barnard on 03-Dec-2018 16:18:11

You probably already know about the benefits of online qual research: it’s a fast and cost-effective way for researchers to easily uncover in-depth insights - and because respondents can take part remotely, it isn’t limited by geographical considerations, which results in higher response rates. However, in order to make sure your online qual is a success, it’s important to ensure your onboarding process is watertight. A smooth onboarding process will make sure your respondents are fully engaged and excited to take part, so you can reduce the risk of dropouts, make sure your research goes off without a hitch and unlock the in-depth insights you need. Here’s how:

Read More

Topics: Online Research Community, Participant Engagement, MROC, Online Qual, Recruitment

Four things we learnt from Gen Z research participants

Posted by Kelly Barnard on 05-Jul-2018 13:57:20

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That means they are a really important demographic for qualitative market research because we need to understand their habits, behaviours and what makes them tick as their spending power and influence continues to rise. But it’s not just about us understanding them - there’s also some really important things we can learn from Gen Z too…

Read More

Topics: Qualitative Market Research, Participant Engagement

Subscribe to Our Blog

Recent Posts