Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Five onboarding tricks you won’t want to miss

Posted by Kelly Barnard on 03-Dec-2018 16:18:11

You probably already know about the benefits of online qual research: it’s a fast and cost-effective way for researchers to easily uncover in-depth insights - and because respondents can take part remotely, it isn’t limited by geographical considerations, which results in higher response rates. However, in order to make sure your online qual is a success, it’s important to ensure your onboarding process is watertight. A smooth onboarding process will make sure your respondents are fully engaged and excited to take part, so you can reduce the risk of dropouts, make sure your research goes off without a hitch and unlock the in-depth insights you need. Here’s how:

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Topics: Recruitment, Online Qual, Online Research Community, MROC, Participant Engagement

Four things we learnt from Gen Z research participants

Posted by Kelly Barnard on 05-Jul-2018 13:57:20

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That means they are a really important demographic for qualitative market research because we need to understand their habits, behaviours and what makes them tick as their spending power and influence continues to rise. But it’s not just about us understanding them - there’s also some really important things we can learn from Gen Z too…

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Topics: Participant Engagement, Qualitative Market Research

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