Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Five onboarding tricks you won’t want to miss

Posted by Kelly Barnard on 03-Dec-2018 16:18:11

You probably already know about the benefits of online qual research: it’s a fast and cost-effective way for researchers to easily uncover in-depth insights - and because respondents can take part remotely, it isn’t limited by geographical considerations, which results in higher response rates. However, in order to make sure your online qual is a success, it’s important to ensure your onboarding process is watertight. A smooth onboarding process will make sure your respondents are fully engaged and excited to take part, so you can reduce the risk of dropouts, make sure your research goes off without a hitch and unlock the in-depth insights you need. Here’s how:

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Topics: Recruitment, Online Qual, Online Research Community, MROC, Participant Engagement

Four things to think about when researching sensitive topics with children and young people

Posted by Kelly Barnard on 17-Oct-2018 15:42:31

 

There are a number of things to think about when conducting qualitative market research with children and young people. From adhering to the necessary rules and regulations to making sure the project is interesting enough that children will want to take part, qualitative market research recruitment with children can sometimes feel like a bit of a balancing act - and if you add sensitive subject matters into the mix, things become harder still. Whilst conducting market research with the consumers of tomorrow is necessary, there is understandably still some caution surrounding young people taking part in research on sensitive subjects.  

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Topics: Recruitment

Where to host your focus group event?

Posted by Kelly Barnard on 11-May-2018 12:24:30

Focus groups are essential for discovering key insights to help you market your business more effectively. When you’re organising a focus group, one of the main things to consider will be the location. 

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Topics: Focus Groups, Recruitment

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