A beginner's guide to mobile ethnography...
Utilising mobile ethnography within market research has a range of benefits - especially since most ethnographic programmes are now digital. Therefore, it’s vital to understand these benefits and put mobile ethnography into practice.
We’ve put together a beginner’s guide to mobile ethnography that will help you to understand the basics and how to get your first ethnography project up and running. It includes:
- Your quick-fire checklist for setting up your first ethnography project
- The advantages of mobile ethnography
- Mobile ethnography: an explainer
Download the e-book to start learning!