A Beginner’s Guide to Mobile Ethnography 

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In today’s increasingly digital landscape and mobile ethnography has become a staple in identifying product innovation and development and gathering insights into customer behaviours and beliefs. 

It’s therefore vital to understand its benefits and put it into practice as part of your market research endeavours - which is why we’ve put together this beginner’s guide! 

By reading this free, comprehensive download, you will: 

• • obtain specialist knowledge around the mobile ethnography approach 
  • understand mobile ethnography’s advantages over other ethnographic methods 
  • be able to start planning for your own mobile ethnography 
  • know all the essential steps needed to craft the best possible mobile ethnography 

Ready to get going on your first ethnography project? Download the guide now...