--- title: A Beginner's Guide to Mobile Ethnography description: Running your first mobile ethnography can seem daunting - but with this free beginner's guide, you'll be headed straight for success! Download it here. --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/market-research-for-charities/) - [FMCG](https://angelfishfieldwork.com/our-community/fmcg-market-research/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Pulse Surveys](https://angelfishfieldwork.com/pulse-surveys/) - [Trends](https://angelfishfieldwork.com/ai-in-market-research/) - [AI in Market Research](https://angelfishfieldwork.com/ai-in-market-research/) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # A Beginner’s Guide to Mobile Ethnography ## Download your free copy today In today’s increasingly digital landscape and mobile ethnography has become a staple in identifying product innovation and development and gathering insights into customer behaviours and beliefs.  It’s therefore vital to understand its benefits and put it into practice as part of your market research endeavours - which is why we’ve put together this beginner’s guide!  By reading this free, comprehensive download, you will:  - - **obtain specialist knowledge** around the mobile ethnography approach - **understand mobile ethnography’s advantages** over other ethnographic methods - be able to **start planning** for your own mobile ethnography - know all the essential steps needed to **craft the best possible mobile ethnography** Ready to get going on your first ethnography project? **Download the guide now...**  [![CTA Banner: A beginner's Guide to Mobile Ethnography](https://no-cache.hubspot.com/cta/default/483852/e01c9784-2059-4f28-b9a9-babdca3df2d4.png)](https://cta-redirect.hubspot.com/cta/redirect/483852/e01c9784-2059-4f28-b9a9-babdca3df2d4) ### Download the guide here!   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/) - [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/) - [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/) - [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/) - [RECRUITMENT](https://angelfishfieldwork.com/recruitment/) - [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/) ##### ABOUT US - [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/) - [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats) - [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/) - [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) - [FIND US](https://angelfishfieldwork.com/find-us/) - [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ##### CONTACT US [+44 (0)1242 908872](tel:01242908872) Angelfish Fieldwork, Dodo Works, 7 Ambrose Street, Cheltenham, GL50 3LH © Angelfish Fieldwork  |  [Privacy](https://angelfishfieldwork.com/privacy-policy/)  |  [Cookies](https://angelfishfieldwork.com/cookies/)  |  [Terms & Conditions](https://angelfishfieldwork.com/terms-conditions/) |  [Find us](https://angelfishfieldwork.com/find-us/)