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A beginner's guide to mobile ethnography...

Utilising mobile ethnography within market research has a range of benefits - especially since most ethnographic programmes are now digital. Therefore, it’s vital to understand these benefits and put mobile ethnography into practice.

We’ve put together a beginner’s guide to mobile ethnography that will help you to understand the basics and how to get your first ethnography project up and running. It includes:

  • Your quick-fire checklist for setting up your first ethnography project
  • The advantages of mobile ethnography
  • Mobile ethnography: an explainer

Download the e-book to start learning!


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