In an age where cost effectiveness is so important, it’s vital that you know how to justify your market research spend to your boss so they approve your market research budget. In order to do that, you need to know exactly where your budget is going and what the fieldwork costs are being spent on, as well as how to get the most for your money. And that’s exactly why we’ve put together this blog: so you can understand what is included in your fieldwork costs and make sure you get the most bang for your buck. Read on to find out where your money really goes, so you can be sure that you make the most of your market research budget, every time.

Before starting any type of market research recruitment, you should always carry out a thorough feasibility test so you can get a clear idea of just how achievable your research is. Done right, assessing project feasibility will give you the solid foundations on which to build a successful qualitative market research project so you can unlock the insights you need to make informed decisions.

 In an age where cost effectiveness is so important, it’s vital that you know how to justify your market research spend to your boss so they approve your market research budget. In order to do that, you need to know exactly where your budget is going and what the fieldwork costs are being spent on, as well as how to get the most for your money. And that’s exactly why we’ve put together this blog: so you can understand what is included in your fieldwork costs and make sure you get the most bang for your buck. Read on to find out where your money really goes, so you can be sure that you make the most of your market research budget, every time.

You’ve decided on your objectives, identified your target audience and even recruited some pretty great respondents - it’s time to get cracking with your research! But wait: there’s actually one more step that can make all the difference between a good market research project and a great one. We’re talking about qualifying your participants - which is one of the most important market research techniques and an absolutely vital step in your qual MR.

When it comes to effectively engaging with your target audience and generating the results you need, choosing the right market research methodology can make or break your project. But with so many different market research methodologies available, all with their own individual benefits, it can be tricky to know where to start. There are lots of things that can have an impact on the type of methodology you choose, from what your research is trying to achieve, to your budget, sample size, target audience and even the timings and deadlines you are working towards. In this blog, we explain six of the most popular market research methods used by qualitative researchers to help make your decision a little bit easier.

You probably already know about the benefits of online qual research: it’s a fast and cost-effective way for researchers to easily uncover in-depth insights - and because respondents can take part remotely, it isn’t limited by geographical considerations, which results in higher response rates. However, in order to make sure your online qual is a success, it’s important to ensure your onboarding process is watertight. A smooth onboarding process will make sure your respondents are fully engaged and excited to take part, so you can reduce the risk of dropouts, make sure your research goes off without a hitch and unlock the in-depth insights you need. Here’s how:

The success of your qualitative market research project ultimately depends on the people recruited to take part. So when it comes to choosing a fieldwork agency, it’s important to make the right decisions and choose an agency that will ease the burden, help you find the very best participants and give you the good foundations you need to build your research on. Once you’ve chosen your market research recruitment agency, one of the first things they will do is provide you with a quote for their fieldwork costs - but what do those figures mean? And what does it all add up to? It can be helpful to know what is usually included in those fieldwork costs and what you should expect for the money you’re paying - so without further ado, read on to discover what you should expect to be included in your fieldwork costs and why…

When you kick off your qualitative market research study, there are a number of things to consider. From identifying your target audience and narrowing down your qualifying criteria through to choosing the right type of methodology, there’s a lot to think about - and one of the most important things to decide on is what level of agency support you are looking for.

From pricing to planning, you’ll need to carefully look at all the options available to you so you can make an informed decision about what type of market research recruitment agency is right for you. If you need help with your entire research project or if you want additional support for your in-house team throughout all stages of your research, then a full service market research agency might just be the best fit for your needs.

The market research world has undergone some serious advances over the past 20 years, with new technology in market research allowing for more efficient and meaningful data collection than ever before. The shift to online surveys in the 90s was the first of these changes to rock the industry, and since then they’ve been coming thick and fast, from smartphones and big data to social media and now artificial intelligence. But what do all of these changes mean? Well, basically, it means that companies can make faster, more informed decisions whilst still keeping customers at the heart of everything they do. Let’s take a look at the changes in a bit more detail…

There are a number of things to think about when conducting qualitative market research with children and young people. From adhering to the necessary rules and regulations to making sure the project is interesting enough that children will want to take part, qualitative market research recruitment with children can sometimes feel like a bit of a balancing act - and if you add sensitive subject matters into the mix, things become harder still. Whilst conducting market research with the consumers of tomorrow is necessary, there is understandably still some caution surrounding young people taking part in research on sensitive subjects.