Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we... Read the full blog
Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog
Tapping into the Customer Voice for Lasting Insight Impact
In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... Read the full blog
Top Tips for Engaging Respondents in Qualitative Market Research
When it comes to market research, the quality of the insights you gather is only as good as the... Read the full blog
6 Ways to Recruit Children and Young People for Market Research
In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog
5 Mistakes in Focus Group Research (And How to Avoid Them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog
January Health Goals: What We Learned from the Angelfish Community
As 2025 begins, we're all about fresh starts and healthy habits. To capture the pulse of the... Read the full blog
What is Digital Ethnography?
Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog
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