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How to use the power of social to recruit for your next accompanied shop
03 July, 2019
In our previous article, we explained what accompanied shopping is and why it is such a popular..
Why market research is all about the relationships
28 June, 2019
Market research is changing. In today’s customer-centric world, brands need detailed insights to..
Accompanied shopping 101
26 June, 2019
In today’s world, the customer is becoming increasingly important. As brands fight to become more..
Four tips for capturing Generation Z’s attention
13 June, 2019
Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market..
Let’s hear it for the dads! Why market research isn’t just about mums
28 May, 2019
There’s no denying that the subject of gender equality is all over the media at the moment. But the..
Is human experience the new customer experience?
17 May, 2019
“The purpose of business is not to make a profit but to satisfy the needs and expectations of..
Respondent engagement for beginners: six simple ways to get the results you need
16 May, 2019
The success of your research depends on a lot of factors - and the level of respondent engagement..
How to make the most out of your market research budget
09 May, 2019
In an age where cost effectiveness is so important, it’s vital that you know how to justify your..
Back to basics: everything you need to know about GDPR in market research
01 May, 2019
The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to..
The power of storytelling in qualitative market research
01 May, 2019
Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and..
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