Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 12-Jul-2018 16:21:07

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

In this blog we take a look at what you should expect from your market research recruitment updates and why…

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Five top tips to help you choose a solid sample size

Posted by Lisa Boughton on 10-Jul-2018 11:47:59

Choosing a realistic sample size is an essential part of any successful market research study. In fact, when starting your qualitative market research project one of the first things you need to ask yourself is whether or not your sample size is achievable so you can make sure your study is reliable and representative of your audience.

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Topics: Qualitative Market Research

4 things we learnt from Gen Z research participants

Posted by Kelly Barnard on 05-Jul-2018 13:57:20

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That means they are a really important demographic for qualitative market research because we need to understand their habits, behaviours and what makes them tick as their spending power and influence continues to rise. But it’s not just about us understanding them - there’s also some really important things we can learn from Gen Z too…

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Topics: Qualitative Market Research, Participant Engagement

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 20-Jun-2018 15:11:46

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your fieldwork agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

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Topics: Qualitative Market Research

How on earth does list recruitment work in market research?

Posted by Kelly Barnard on 18-Jun-2018 09:00:00

We all know how important it is to recruit the right people for your market research project. After all, quality participants mean quality results! But often in order to get participants that are the right fit for your project, you’ll most likely have pretty specific criteria to deal with.

It could be that you’re looking for female participants aged between 18-34 who live in a certain area and shop at a particular store, or even customers of a specific company who have purchased a particular product. In these situations, you could well be asked to use list recruitment to ensure you target the right respondents. Read on to find out more…

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Topics: Qualitative Market Research

What are the benefits of using a viewing facility?

Posted by Kelly Barnard on 14-Jun-2018 12:26:14

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There are tons of benefits to using focus groups: they can deliver in-depth insights, they allow you to observe people face-to-face and they also encourage group discussion and interaction. In order for your focus group to be a success, there’s a lot you need to think about, from the type of respondents you target to when the group will take place - and of course, where.

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Topics: Focus Groups

7 ways to recruit respondents for your retail market research

Posted by Kelly Barnard on 14-May-2018 09:40:54

When you are carrying out retail market research for your store, one of the first things you will need to do is recruit respondents. This isn’t always as easy as you hoped and it can cause challenges because you might end up with too few people or the wrong type of people to get the insights you need. Here are seven ways to recruit respondents for your retail research:

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Topics: market research, retail

How to get the right amount of respondents for your market research

Posted by Kelly Barnard on 14-May-2018 09:25:42

When you carry out market research for your business, getting everything in place takes time, effort and expense. So when the day arrives, nothing is worse than respondents failing to show up.

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Topics: market research, Market Research Recruitment

Where to host your focus group event?

Posted by Kelly Barnard on 11-May-2018 12:24:30

Focus groups are essential for discovering key insights to help you market your business more effectively. When you’re organising a focus group, one of the main things to consider will be the location. 

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Topics: Focus Groups, Recruitment

Move over, Millennials - here comes Generation Z

Posted by Lisa Boughton on 25-Apr-2018 10:22:49

The Millennials’ time in the spotlight is starting to wane. Generation Z - also known as Millennials on steroids - are coming of age, and it’s officially their time to shine.

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Topics: Qualitative Market Research

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