Angelfish Fieldwork Blog

How to engage non-tech savvy audiences in online qualitative research

18 May, 2020 Despite approximately three million people using the internet and being familiar with technology..

Five ways mobile ethnography can help research consumer behaviour

30 April, 2020 Ethnography is a type of research that allows researchers to observe respondents in their natural..

Six top tips for successful online focus groups

15 April, 2020 Online focus groups are an amazing market research methodology option that should be part of every..

Best Practices: Market Research with Children & Young People

03 April, 2020 Many of the difficulties that qualitative market researchers have to overcome when working with..

Speaking to young people in their language - the struggle is real!

25 March, 2020 Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that..

4 ways to recruit people for user experience testing

18 March, 2020 User experience testing refers to evaluating a product or service by testing it with representative..

How diversity in retail is affecting market research

12 March, 2020 According to recent research, across the UK, US and Europe, over two-thirds of the main board and..

Understanding and engaging with the customers of tomorrow

24 February, 2020 A company is only as successful as its ability to appeal to customers, so it’s essential for brands..

The conscious consumer and how to target them for market research

20 February, 2020 According to recent research, 75% of Brits are adopting ethical shopping and healthier eating..

Want to find out what your retail customers really want? Here’s how...

27 January, 2020 Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate..