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How to engage non-tech savvy audiences in online qualitative research

18 May, 2020 Despite approximately three million people using the internet and being familiar with technology..

30 April, 2020 Ethnography is a type of research that allows researchers to observe respondents in their natural..

15 April, 2020 Online focus groups are an amazing market research methodology option that should be part of every..

03 April, 2020 Many of the difficulties that qualitative market researchers have to overcome when working with..

25 March, 2020 Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that..

18 March, 2020 User experience testing refers to evaluating a product or service by testing it with representative..

12 March, 2020 According to recent research, across the UK, US and Europe, over two-thirds of the main board and..

24 February, 2020 A company is only as successful as its ability to appeal to customers, so it’s essential for brands..

20 February, 2020 According to recent research, 75% of Brits are adopting ethical shopping and healthier eating..

27 January, 2020 Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate..