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Synthetic Respondents in Market Research: Risk or Reward?

Market research is all about understanding real people—how they think, feel, and behave. But what... Read the full blog

Researchers who employ a market research online community (MROC) for usable insights need to put an... Read the full blog

Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to... Read the full blog

AI is everywhere right now. Whether it’s writing content, answering questions, or even creating... Read the full blog

At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that... Read the full blog

Recently, we went out to our community and asked what menopause means to them - here's what we... Read the full blog

Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog

In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... Read the full blog

When it comes to market research, the quality of the insights you gather is only as good as the... Read the full blog

In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog