About Us
What makes us different
What we do
Meet the team
Our Community
Sectors
Media
Retail
Charity
FMCG
Consumer Health
Audiences
Children & Young People
Generation Z
Millennials
50+ Audience
Angelfish Opinions
Recruitment
Accompanied Shopping
Design Sprints
Ethnography
Focus Groups
Market Research Online Communities
Remote User Research
User Research
Our Work
Case Studies
Clients
Testimonials
Insights
Blog
Useful Resources
Let’s Talk
Discover our recent blog posts
Beyond the Trends: What Millennials and Gen Z Really Think About Wellness
Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to...
Read the full blog
UX Testing Tips for Every Generation: Boomers to Gen Alpha
Running UX testing with just one age group won’t cut it anymore. Whether you’re designing an app,...
Read the full blog
What Wellness Really Looks Like for Gen Z and Millennials
At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just...
Read the full blog
10 Questions to Ask a Research Recruitment Agency
Choosing a recruitment partner can feel a bit daunting. There’s a lot riding on it, after all. At...
Read the full blog
What Is a Market Research Screener and Why It Matters for Quality Recruitment
Great research starts with great people — and that starts with a market research screener. Whether...
Read the full blog
How to Harness Video to Reach Young People for Market Research
Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of...
Read the full blog
5 Tips for Recruiting Gen Z and Millennials for Market Research
Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials...
Read the full blog
Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork
This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff...
Read the full blog
Over 60s Insights: Challenging Ageism in Research & Media
At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s...
Read the full blog
5 Things You Should Be Doing for More Inclusive Market Research Recruitment
Inclusive recruitment is about more than fairness. It’s about accuracy. If the people taking part...
Read the full blog
All posts >
Next >
Blog Archive
50+ Audience
(4)
Accessibility Recruitment
(2)
Accompanied Shopping
(7)
AI & Market Research
(6)
Children & Young People
(11)
Consumer Health
(1)
Data Quality
(2)
Design Sprint
(4)
Digital Ethnography
(7)
Focus Groups
(14)
Generation Z
(9)
Market Research Recruitment
(24)
Market Research Screener
(3)
Media Market Research
(3)
Millennials
(8)
News
(3)
Online Communities
(19)
Online Focus Groups
(5)
Online Qual
(7)
Participant Recruitment
(16)
Pulse
(18)
Qualitative Market Research
(38)
Retail Market Research
(12)
User Experience Testing
(9)
User Research Recruitment
(8)
Ways of Recruiting Participants for Research
(1)
See all