Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

5 tips and tricks for expert respondent validation in online qual

Posted by Lisa Boughton on 07-Apr-2017 11:26:55

As an online qual researcher, you need to validate your selected recruits to make sure they’re the correct demographic for your market research online community or online focus group. Someone might seem like the perfect candidate on paper, but validation gives you an opportunity to get more information and ensure that the first impression was the right one. For an effective study, your participants need to be reliable, easy to work with, flexible, and meet the necessary criteria. All it takes is a quick phone call or a mini-interview process to ensure you’ve found a great participant. Here are some tips to help you validate them:

Read More

Topics: Online Qual

How to engage non-tech savvy audiences in online qualitative research

Posted by Lisa Boughton on 12-Dec-2016 15:02:47

Despite approximately 3 million people using the internet and having a familiarity with technology (especially millennials who often feel most comfortable online) there are some that feel less at ease with technology and the benefits it can provide. This audience can be defined as non-tech savvy. Whilst it may seem easier for the recruitment process to exclude this non-tech savvy audience from your market research, especially when it comes to online qualitative research such as market research online communities, including non-tech audiences can often provide a different perspective to that of a technologically savvy audience.

Read More

Topics: Online Qual

Planning a market research online community? Avoid these 6 mistakes!

Posted by Lisa Boughton on 21-Sep-2016 08:49:27

One of the fastest growing methods of qualitative research in recent years is the market research online community (MROC). They have many insights to offer researchers, but managing them can be a challenge. Here are 6 common mistakes that you don’t want to make with your next market research online community.

Read More

Topics: Online Qual

Good, bad and the ugly of market research online communities

Posted by Lisa Boughton on 23-Jun-2016 11:08:13

Market research online communities offer a simple, cost effective way of communicating with respondents for the purpose of market research projects but at what cost? In this blog we look at the good, the bad and the ugly of online communities and all they have to offer.

Read More

Topics: Online Qual

What is digital ethnography?

Posted by Lisa Boughton on 13-Apr-2016 15:03:08

Ethnography has always been a valuable tool in qualitative market research since it helps to determine that customers not only mean what they say but that what they say is also backed up by what they do. Being able to observe people in their natural environments gives a much truer picture than simply asking them to fill out a questionnaire where what they say and how they behave in real life can be vastly different. 

Read More

Topics: Online Qual

Consumer health & the internet: What does it mean for qual market research?

Posted by Lisa Boughton on 21-Aug-2015 12:15:42

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people greater control over their personal health, from identifying problems to deciding on treatments. Rather than relying solely on physicians and medical professionals to dole out advice, consumers want to be able to access healthcare information themselves. As this trend is having such an impact on the healthcare industry, consumer market researchers need to stay on top of these developments.

Read More

Topics: Online Qual

Subscribe to Our Blog

Recent Posts