Angelfish Fieldwork Blog

5 tips for expert respondent validation in online market research

24 August, 2020 Expert respondent validation is an integral part of the fieldwork process: As a market researcher,..

How to engage non-tech savvy audiences in online qualitative research

18 May, 2020 Despite approximately three million people using the internet and being familiar with technology..

Five onboarding tricks you won’t want to miss

03 December, 2018 You probably already know about the benefits of online qual research: it’s a fast and..

Planning a market research online community? Avoid these 6 mistakes!

21 September, 2016 One of the fastest growing methods of qualitative research in recent years is the market research..

Good, bad and the ugly of market research online communities

23 June, 2016 Market research online communities are a popular methodology in any market researcher’s toolkit...

What is digital ethnography?

13 April, 2016 Ethnography - or immersion - is the study of people in a real-world environment. It enables..

Consumer health & the internet: What does it mean for qual market research?

21 August, 2015 “Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people..