---
title: Learn more about recruitment! | Accompanied Shopping
description: Accompanied Shopping | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips!
---

[![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/)

- [About Us](https://angelfishfieldwork.com/about-us/) 
    - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/)
    - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/)
    - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/)
- [Our Community](https://angelfishfieldwork.com/our-community/) 
    - Sectors 
          - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/)
          - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/)
          - [Charity](https://angelfishfieldwork.com/our-community/market-research-for-charities/)
          - [FMCG](https://angelfishfieldwork.com/our-community/fmcg-market-research/)
          - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/)
    - [Audiences](https://angelfishfieldwork.com/audience-research/) 
          - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/)
          - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/)
          - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/)
          - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/)
          - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/)
    - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/)
- [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) 
    - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) 
          - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/)
          - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/)
          - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/)
          - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/)
    - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/)
    - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/)
    - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/)
    - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/)
    - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/)
- Our Work 
    - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/)
    - [Clients](https://angelfishfieldwork.com/clients/)
    - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/)
    - [Project Showcase](https://angelfishfieldwork.com/showcase/)
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- Insights 
    - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog)
    - [Pulse Surveys](https://angelfishfieldwork.com/pulse-surveys/)
    - [Trends](https://angelfishfieldwork.com/ai-in-market-research/) 
          - [AI in Market Research](https://angelfishfieldwork.com/ai-in-market-research/)
    - [Useful Resources](https://info.angelfishfieldwork.com/resources)
- [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)

# Discover our recent blog posts

[![Customer closeness research session exploring food and drink purchase decisions](https://info.angelfishfieldwork.com/hs-fs/hubfs/104.png?width=574&name=104.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands)

## [Accompanied Shopping Research for FMCG: Real Shopper Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands)

There’s a strange thing happening in FMCG at the moment. Consumers are more informed, more... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands)

[![In-store market research session analysing how shoppers choose products](https://info.angelfishfieldwork.com/hs-fs/hubfs/68.png?width=574&name=68.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/when-to-use-accompanied-shopping-research)

## [When to Use Accompanied Shopping Research (And When Not To)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/when-to-use-accompanied-shopping-research)

UK retail sales volumes rose by 1.3% across 2025 (in-store and online), according to the Office for... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/when-to-use-accompanied-shopping-research)

[![Researcher conducting accompanied shopping market research in a retail store](https://info.angelfishfieldwork.com/hs-fs/hubfs/54-1.png?width=574&name=54-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-market-research-ai-age)

## [Accompanied Shopping Market Research in the AI Age](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-market-research-ai-age)

AI is no longer a novelty in market research. Recent industry reporting suggests that 98% of... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-market-research-ai-age)

[![accompanied shop](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_258487925%20(1).webp?width=574&name=shutterstock_258487925%20(1).webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-technology)

## [How technology can make your accompanied shop even more awesome](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-technology)

The reason accompanied shops are such a great methodology is that they replicate real-life shopping... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-technology)

[![2 women doing the shopping](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_371623984.webp?width=574&name=shutterstock_371623984.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-maximum-engagement)

## [How to achieve maximum engagement in your accompanied shop](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-maximum-engagement)

So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-maximum-engagement)

[![women waling whilst looking at her phone](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_548256769.webp?width=574&name=shutterstock_548256769.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/social-media-accompanied-shopping)

## [How to use the power of social to recruit for your next accompanied shop](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/social-media-accompanied-shopping)

In our previous article, we explained what accompanied shopping is and why it is such a popular... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/social-media-accompanied-shopping)

[![2 women shopping](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_185437871.webp?width=574&name=shutterstock_185437871.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-101)

## [Accompanied shopping 101](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-101)

In today’s world, the customer is becoming increasingly important. As brands fight to become more... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-101)

[![shopper insightsaccomp](https://info.angelfishfieldwork.com/hs-fs/hubfs/How%20assisted%20shops%20can%20provide%20detailed%20shopper%20insights.jpeg?width=574&name=How%20assisted%20shops%20can%20provide%20detailed%20shopper%20insights.jpeg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/assisted-shops-detailed-shopper-insights)

## [How accompanied shops can provide detailed shopper insights](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/assisted-shops-detailed-shopper-insights)

Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/assisted-shops-detailed-shopper-insights)

[![man carrying shopping bags](https://info.angelfishfieldwork.com/hs-fs/hubfs/Man-with-shopping-bags.jpg?width=574&name=Man-with-shopping-bags.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-successfully-recruit-an-assisted-shop-for-your-qual-mr)

## [How to successfully recruit an assisted shop for your qual MR](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-successfully-recruit-an-assisted-shop-for-your-qual-mr)

Assisted shopping is a great way for a brand to get customer insights straight from the source.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-successfully-recruit-an-assisted-shop-for-your-qual-mr)

[![mobile qual in your next assisted shop](https://info.angelfishfieldwork.com/hs-fs/hubfs/Screen%20Shot%202017-05-02%20at%2009.58.27.png?width=574&name=Screen%20Shot%202017-05-02%20at%2009.58.27.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-utilise-mobile-qual-in-your-next-assisted-shop)

## [How to utilise mobile qual in your next assisted shop](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-utilise-mobile-qual-in-your-next-assisted-shop)

Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-utilise-mobile-qual-in-your-next-assisted-shop)

[All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all)

### Blog Archive

- [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment)
- [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping)
- [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research)
- [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences)
- [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers)
- [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research)
- [Consumer Health (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health)
- [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness)
- [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality)
- [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint)
- [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography)
- [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg)
- [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups)
- [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha)
- [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x)
- [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z)
- [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment)
- [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener)
- [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research)
- [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials)
- [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news)
- [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities)
- [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups)
- [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual)
- [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment)
- [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys)
- [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research)
- [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research)
- [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing)
- [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment)
- [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research)

See all

 

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##### RECRUITMENT

- [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/)
- [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/)
- [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/)
- [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/)
- [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/)
- [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/)
- [RECRUITMENT](https://angelfishfieldwork.com/recruitment/)
- [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/)

##### ABOUT US

- [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/)
- [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/)
- [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats)
- [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/)
- [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)
- [FIND US](https://angelfishfieldwork.com/find-us/)
- [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)

##### CONTACT US

[+44 (0)1242 908872](tel:01242908872)

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