Discover our recent blog posts

Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

How to Harness Video to Reach Young People for Market Research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

Four tips on how to recruit Gen Z for market research

Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market... Read the full blog

Why Video Research Works So Well With Generation Z

Move over Millennials, Generation Z are now centre stage. Born between 1995 and 2010, Gen Z are... Read the full blog

Four things we learnt from Gen Z market research participants

Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read the full blog

How to Engage Generation Z in Qualitative Market Research

Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re... Read the full blog

How to Recruit Students for Market Research

Updated: 21st August 2025 Gen Z are the generational cohort born between 1997 and 2012, and as of... Read the full blog