Discover our recent blog posts

Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

How to Harness Video to Reach Young People for Market Research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

How to Recruit Gen Z for Market Research: 4 Proven Tips

Ah, Generation Z. Teenagers and young adults today often get a bad rap in market research: hard to... Read the full blog

How Video Enhances Market Research with Gen Z

Move over Millennials, Generation Z are now centre stage. Born between 1995 and 2010, Gen Z are... Read the full blog

4 Lessons We’ve Learned from Gen Z Market Research Participants

Gen Z, born between the late 1990s and early 2010s, makes up around 12.7 million people in the UK,... Read the full blog

How to Engage Generation Z in Qualitative Market Research

Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re... Read the full blog

How to Recruit Students for Market Research

Updated: 21st August 2025 Gen Z are the generational cohort born between 1997 and 2012, and as of... Read the full blog