Discover our recent blog posts

Generations Edit: Key Insights from Baby Boomer Audience Research

When it comes to consumer power, few generations have shaped modern life as much as the Baby... Read the full blog

Over 60s Insights: Challenging Ageism in Research & Media

At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s... Read the full blog

Over-60s Market Research: Insights from Our 2025 Pulse Survey

At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real... Read the full blog

Recruiting the Over-60s: Why It’s Time to Rethink the ‘Older Audience’

When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog

How to Make Online Research with Baby Boomers a Success

The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read the full blog