Angelfish Fieldwork Blog

Let’s hear it for the dads! Why market research isn’t just about mums
28 May, 2019 There’s no denying that the subject of gender equality is all over the media at the moment. But the..
Reaching the distracted generation: why video is so important when conducting research with Gen Z
20 February, 2019 Move over Millennials, there’s a new generation in town! Generation Z refers to those born between..
Is AI the future of customer experience?
19 February, 2019   AI is something of a buzzword right now - especially when it comes to how it can transform the..
6 reasons why a local fieldwork agency will find better respondents
12 February, 2019  These days, the world is smaller and more interconnected than ever before. However, when it comes..
Understanding the process of finding participants
30 January, 2019 Understanding the process of finding participants A good qualitative market research study is all..
When do I need a full service market research agency?
13 November, 2018 When you kick off your qualitative market research study, there are a number of things to consider...
How to get the right amount of respondents for your market research
14 May, 2018 When you carry out market research for your business, getting everything in place takes time,..