Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Reaching the distracted generation: why video is so important when conducting research with Gen Z

Posted by Lisa Boughton on 20-Feb-2019 10:16:58

Move over Millennials, there’s a new generation in town! Generation Z refers to those born between 1995 and 2015. They are the generation coming of age now - in fact, by next year, Gen Z will account for 2.56 billion of the global population. Barely out from under their parent's roofs, there isn’t a lot of research surrounding this generation yet - but that’s all changing, and fast. As their spending power continues to rise, it’s vital to conduct Generation Z market research in order to understand their habits, behaviours, and what makes them tick. But how do we engage with them? Read on to find out…

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Topics: Market Research Recruitment

Is AI the future of customer experience?

Posted by Lisa Boughton on 19-Feb-2019 09:36:24

 

AI is something of a buzzword right now - especially when it comes to how it can transform the customer experience. It’s thought that 85% of customer relationships will take place without human interaction by next year, and Servion has even predicted that AI will power 95% of all customer interactions by 2025. Not only that, but artificial intelligence such as chatbots are set to be responsible for cost savings of over $8 billion per year by 2022, up from $20 million in 2017. It’s easy to see why AI is such a hot topic in the retail sector!

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Topics: Market Research Recruitment

6 reasons why a local fieldwork agency will find better respondents

Posted by Lisa Boughton on 12-Feb-2019 09:40:16

 These days, the world is smaller and more interconnected than ever before. However, when it comes to conducting international research, there are still a lot of differences between countries. In fact, as the world continues to change, these differences can actually become magnified - which has a big impact on cross-cultural market research. From laws and privacy regulations to cultural differences, language barriers, respondent engagement and even time zones, there’s an awful lot to think about.

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Topics: Market Research Recruitment

Understanding the process of finding participants

Posted by Kelly Barnard on 30-Jan-2019 09:06:52

Understanding the process of finding participants

A good qualitative market research study is all about the people. Whatever type of market research project you are conducting, if you want to uncover in-depth insights, first you need to find high quality, engaged participants who fit your exact specifications. From feasibility assessments to recruitment techniques and validation to over-recruits, there’s a lot to think about when it comes to finding the perfect participants for your market research - but don’t worry! This blog will explain the process and outline the different market research techniques available. Read on to find out more…

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Topics: Market Research Recruitment

When do I need a full service market research agency?

Posted by Lisa Boughton on 13-Nov-2018 12:44:01

When you kick off your qualitative market research study, there are a number of things to consider. From identifying your target audience and narrowing down your qualifying criteria through to choosing the right type of methodology, there’s a lot to think about - and one of the most important things to decide on is what level of agency support you are looking for.

From pricing to planning, you’ll need to carefully look at all the options available to you so you can make an informed decision about what type of market research recruitment agency is right for you. If you need help with your entire research project or if you want additional support for your in-house team throughout all stages of your research, then a full service market research agency might just be the best fit for your needs.

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Topics: Market Research Recruitment

How to get the right amount of respondents for your market research

Posted by Kelly Barnard on 14-May-2018 09:25:42

When you carry out market research for your business, getting everything in place takes time, effort and expense. So when the day arrives, nothing is worse than respondents failing to show up.

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Topics: market research, Market Research Recruitment

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