Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

How to make the most out of your market research budget

Posted by Lisa Boughton on 16-Jan-2019 14:00:51

In an age where cost effectiveness is so important, it’s vital that you know how to justify your market research spend to your boss so they approve your market research budget. In order to do that, you need to know exactly where your budget is going and what the fieldwork costs are being spent on, as well as how to get the most for your money. And that’s exactly why we’ve put together this blog: so you can understand what is included in your fieldwork costs and make sure you get the most bang for your buck. Read on to find out where your money really goes, so you can be sure that you make the most of your market research budget, every time.

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Topics: Qualitative Market Research

Market research methods explained

Posted by Kelly Barnard on 05-Dec-2018 09:37:43

When it comes to effectively engaging with your target audience and generating the results you need, choosing the right market research methodology can make or break your project. But with so many different market research methodologies available, all with their own individual benefits, it can be tricky to know where to start. There are lots of things that can have an impact on the type of methodology you choose, from what your research is trying to achieve, to your budget, sample size, target audience and even the timings and deadlines you are working towards. In this blog, we explain six of the most popular market research methods used by qualitative researchers to help make your decision a little bit easier.

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Topics: Qualitative Market Research, Methodologies

What’s included in my fieldwork costs?

Posted by Kelly Barnard on 19-Nov-2018 16:17:41

The success of your qualitative market research project ultimately depends on the people recruited to take part. So when it comes to choosing a fieldwork agency, it’s important to make the right decisions and choose an agency that will ease the burden, help you find the very best participants and give you the good foundations you need to build your research on. Once you’ve chosen your market research recruitment agency, one of the first things they will do is provide you with a quote for their fieldwork costs - but what do those figures mean? And what does it all add up to? It can be helpful to know what is usually included in those fieldwork costs and what you should expect for the money you’re paying - so without further ado, read on to discover what you should expect to be included in your fieldwork costs and why…

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Topics: Qualitative Market Research, market research

Four ways to recruit young people via social media

Posted by Kelly Barnard on 09-Oct-2018 16:24:37

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers often don’t know how to reach out and engage with them, and thanks to their notoriously short attention span it’s no wonder that researchers can find it tricky to to target younger generations and sometimes struggle with low response rates too. However, Millennials and Generation Z are the influencers of tomorrow, so it’s really important we find a way to reach out to them - and luckily the rise of social media over the last decade has allowed researchers to do just that! Read on to discover our top four tips to help you recruit young people via social media for your qualitative market research


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Topics: Qualitative Market Research

How to harness video to reach young people for market research

Posted by Lisa Boughton on 20-Sep-2018 14:30:35

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of tomorrow, and are expected to account for a staggering 2.56 billion of the global population by 2020, making them a really important demographic for qualitative market research. And as this new generation comes of age, their spending power will continue to rise - so it’s really important that researchers understand how to appeal to this younger audience and engage them in market research so brands can understand what makes them tick. One way to do this is by using video to unlock qualitative insights in a way that interests and excites them. Read on to find out how…

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Topics: Qualitative Market Research

Why social media can help you find fresh respondents

Posted by Lisa Boughton on 06-Sep-2018 10:16:33

Social media has never been more popular. People are spending more time than ever before on various platforms, with the average person spending two hours a day across different sites. You might think that doesn’t sound too bad, but to put it another way - that’s five years of your life spent on social media. And younger generations clock up even more hours, with recent research suggesting they spend a staggering nine hours a day on social media platforms (yes, you read that right - they spend more time than the average working day on social platforms!).

So considering the statistics above, it makes sense that more and more researchers are using social media as part of their market research recruitment toolkit. After all, it’s a really powerful way to interact with your target audience, and thanks to promoted posts and Facebook ads, it’s also a great way to reach out to a large amount of people in a fast and cost-effective way. Not only that, but if you’re worried about seeing the same faces time and time again in your qualitative market research, it can also be a fantastic way to find fresh respondents as well. Read on to discover how…

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Topics: Qualitative Market Research

Five top tips for engaging and empowering young people during research

Posted by Lisa Boughton on 16-Aug-2018 11:44:34

As conducting qualitative market research with children and young people becomes more and more popular, it’s important that market researchers know how to engage with and empower children to generate the best possible results. Young people and children are still developing - and that means that the way they think, act and communicate is still developing too, which will bring about a completely different level of insights to market research with adults.

Most importantly, when recruiting children for qualitative market research, researchers need to make sure they follow the MRS Code of Conduct and ensure that the children’s health and wellbeing are put above everything else at all times. But that’s not all there is to think about. If you want to generate the best possible results when conducting qualitative market research with children, you need to engage with them and empower them so they feel comfortable and confident enough to open up. Here’s how… 

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Topics: Qualitative Market Research

How Facebook can help you recruit niche audiences

Posted by Lisa Boughton on 14-Aug-2018 09:59:35

When kicking off a market research study, one of the first steps is always determining what kind of participants you want to recruit. Are you looking for a particular age group? Do they need to have specific interests or behaviours? For example, should they have purchased a certain product recently or shop at a specific store? And what about age group? By answering these types of questions you can decide on your recruitment criteria, which will ultimately have an impact on which recruitment technique you decide to use. And often when it comes to reaching niche audiences, social media is a great solution.

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Topics: Qualitative Market Research

Market research - it's more than just data collection!

Posted by Lisa Boughton on 02-Aug-2018 16:03:31

Market research is changing. In today’s digital world, simple questions such as “do my customers like my product?” are no longer enough when it comes to qualitative market research. Clients today want more detailed insights than ever before - which means that market research needs to deliver informative insights so that they can make more educated decisions and stay ahead of the competition. In this digital world, it’s no longer just about perceptions, but also thought processes and stories that resonate with target audiences and drive change. But what exactly does all this mean for qualitative market research

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Topics: Qualitative Market Research

Five top tips to help you conduct a feasibility test for your qual market research

Posted by Lisa Boughton on 10-Jul-2018 11:47:59

Carrying out a feasibility assessment is an essential part of any successful market research study. In fact, when starting your qualitative market research project one of the first things you need to ask yourself is whether or not your sample size is achievable so you can make sure your study is reliable and representative of your audience. 

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Topics: Qualitative Market Research

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