Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork
This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff... Read the full blog
Synthetic Respondents in Market Research: Risk or Reward?
Market research is all about understanding real people—how they think, feel, and behave. But what... Read the full blog
Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog
How to Engage Participants in Qualitative Market Research
In qualitative market research, the value of your insights directly depends on how engaged your... Read the full blog
8 Things Your Qual Market Research Consent Form Must Include When Recruiting Participants in Qualitative Research
When it comes to recruiting participants in qualitative research, informed consent is vital. As... Read the full blog
Five Top Tips for Engaging and Empowering Young People During Research
Qualitative market research with children and young people is continuing to grow in popularity... Read the full blog
Best Practices: Market Research with Children & Young People
Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog
Your guide to conducting feasibility testing
Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog
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