Discover our recent blog posts

Six Reasons to Conduct a Pilot Study for Qualitative Research

Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog

8 things your qual market research recruitment consent form must include

When it comes to participant recruitment in qualitative research, informed consent is vital. As... Read the full blog

Five top tips for engaging and empowering young people during research

Market research with children and young people is becoming more and more popular It's therefore... Read the full blog

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read the full blog

The power of storytelling in qualitative market research

Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and... Read the full blog

Our predictions for the future of market research

Originally published 18th March 2019 The last few years have seen some pretty big changes in the... Read the full blog

Why we shouldn't be ignoring the growing segment of 'Otherhood'

Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read the full blog

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read the full blog