Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

How on earth does list recruitment work in market research?

Posted by Kelly Barnard on 18-Jun-2018 09:00:00

We all know how important it is to recruit the right people for your market research project. After all, quality participants mean quality results! But often in order to get participants that are the right fit for your project, you’ll most likely have pretty specific criteria to deal with.

It could be that you’re looking for female participants aged between 18-34 who live in a certain area and shop at a particular store, or even customers of a specific company who have purchased a particular product. In these situations, you could well be asked to use list recruitment to ensure you target the right respondents. Read on to find out more…

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Topics: Qualitative Market Research

Move over, Millennials - here comes Generation Z

Posted by Lisa Boughton on 25-Apr-2018 10:22:49

The Millennials’ time in the spotlight is starting to wane. Generation Z - also known as Millennials on steroids - are coming of age, and it’s officially their time to shine.

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Topics: Qualitative Market Research

6 mistakes that turn in-home interviews into a logistical nightmare

Posted by Lisa Boughton on 13-Mar-2018 12:33:27

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are carried out with participants in the comfort of their own home. They’re a really great way of gathering high quality data: you can ask specific questions, build a rapport and all the while keep an eye out for actions and nonverbal clues too, making it a fully-rounded research method that can offer great insights. However, there is quite a bit to organise to make sure they are a success, and as a result scheduling can sometimes be a bit of a nightmare. Don’t worry though - the secret to success is all in the preparation, which is why we’ve put together our top tips to ensure your in-home interviews aren’t a logistical nightmare. Read on to find out more…

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Topics: Qualitative Market Research

10 tips for conducting qualitative market research with children

Posted by Lisa Boughton on 07-Mar-2018 12:01:57

Qualitative market research with children and young people is an area that is growing in popularity across the market research world.There are a number of reasons for this: firstly, children tend to be more open and honest than adults which means more insightful results, and they also have their own unique and important perspectives on products and services as well. Not only that, but children’s power to influence their parents’ purchases has increased over time too, making them an important target audience for brands - and as technology continues to take over the world, their opinion is set to become even more important. With 85% of mums admitting to using technology to keep the kids occupied¹ whilst they get on with other activities and a recent study finding that 38% of two to five years olds own a tablet², children are a key audience for brands because they are both heavy media users and early adopters of new technologies.

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Topics: Qualitative Market Research

What does the latest GRIT report mean for qualitative market research?

Posted by Lisa Boughton on 20-Feb-2018 10:16:36

The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most comprehensive surveys of the market research industry, showing where the industry is now, where it’s going in the future and how you can adapt to these changes. Published annually since 2011, this latest version looks at Q3-4 of 2017 and gives a meaningful and reliable snapshot of the global market research industry that you can use as a strategic planning tool for the year ahead. Here we look at some of this year’s biggest industry trends for qualitative market research according to the latest report.

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Topics: Qualitative Market Research

5 tips for incentivising children in qual market research

Posted by Lisa Boughton on 08-Feb-2018 12:09:38

We’re starting to see more and more qualitative research being carried out with children and young people across the market research industry. It’s easy to see why – not only do young people bring a fresh and honest perspective to the table, but as this generation continue to become a key research demographic, children and young people's opinions are becoming more important than ever before. That being said, conducting qualitative market research with children remains to be a sensitive area and as such any research must be carried out in accordance with the Market Research Society guidelines to ensure that children aren’t exploited, disturbed or harmed by the experience.

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Topics: Qualitative Market Research

Top tips for recruiting different social grades for market research fieldwork

Posted by Lisa Boughton on 15-Dec-2017 10:08:37

A social grade is a demographic, socio-economic classification that assigns every household to a certain grade based on the employment status of the chief income earner. Or, to put it more simply, it’s a way of classifying people based on income. Created by the ONS (UK Office for National Statistics), it’s used throughout the marketing, advertising and market research industries to organise audiences into six categories – A, B, C1, C2, D and E – ranging from higher professional occupations through to unskilled manual occupations.

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Topics: Qualitative Market Research

Full service market research versus fieldwork – which one is right for you?

Posted by Lisa Boughton on 11-Dec-2017 09:21:59

There are a number of important decisions to make when you undertake a market research project. What is your target audience? How big is your sample size? What are your chosen methodologies? And what type of agency will you use? After all, not all of the agencies out there specialise in the same thing. In order to select the right type of agency for your qualitative market research project you need to carefully evaluate potential agencies according to what they can do for you and how they can fulfill your objectives and goals before you select your market research partner. Do you need a partner to help with finding respondents? Or one that can help with analysis, results and reporting? The type of agency you are looking for will depend on your needs and generally speaking there are two options: full service market research agencies and fieldwork agencies. Read on to find out more about what these types of agency can offer for you and your qualitative market research project.

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Topics: Qualitative Market Research, market research

Top tips for unlocking hard to reach audiences for qual MR

Posted by Lisa Boughton on 18-Aug-2017 09:57:33

As market researchers, our job is to capture the thoughts, opinions and voices of different people throughout the world. People of different ages, genders, and nationalities with different behaviours, habits, professions and beliefs – and although it’s exactly what makes market research so interesting, sometimes it’s not as easy as it seems, especially when you are tasked with sourcing an audience that’s difficult to connect with. Don’t worry, though. No matter how hard the job you’ve been tasked with, we’re here to help. Read on for our tried and tested top tips for unlocking hard to reach audiences for qualitative market research...

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Topics: Qualitative Market Research

How to take the stress out of scheduling your participants for qual MR

Posted by Lisa Boughton on 11-Aug-2017 12:02:50

Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve found the perfect participants for your qualitative market research project. They’ve been recruited and verified now you’re good to go. There’s just one thing left to do. It’s time to start scheduling. For many market researchers, this is where the nightmare begins. Don’t worry though – with years of experience in the industry, we’ve got a wealth of tips up our sleeves to take the headache out of participant scheduling. Read on to find out more…

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Topics: Qualitative Market Research

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