Discover our recent blog posts

Five top tips for engaging and empowering young people during research

Market research with children and young people is becoming more and more popular It's therefore... Read more

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read more

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read more

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read more

The power of storytelling in qualitative market research

Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and... Read more

Our predictions for the future of market research

Originally published 18th March 2019 The last few years have seen some pretty big changes in the... Read more

Why we shouldn't be ignoring the growing segment of 'Otherhood'

Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read more

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read more

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read more

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read more