Discover our recent blog posts

Five top tips for engaging and empowering young people during research

Market research with children and young people is becoming more and more popular It's therefore... Read more

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read more

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read more

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read more

Our predictions for the future of market research

The last few years have seen some pretty big changes in the market research industry. The... Read more

Why we shouldn't be ignoring the growing segment of 'Otherhood'

Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read more

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read more

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read more

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read more

Four ways to recruit young people via social media

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read more