Angelfish Fieldwork Blog

A beginner's guide to getting the most out of your focus groups

05 August, 2019 The lowdown Focus groups are one of the most popular and effective market research methodologies..

Respondent engagement: six simple ways to get the results you need

16 May, 2019  The success of your research depends on a lot of factors - and the level of respondent engagement..

The power of storytelling in qualitative market research

01 May, 2019 Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and..

What are the benefits of using a viewing facility?

14 June, 2018 Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There..

Where to host your focus group event?

11 May, 2018 Focus groups are essential for discovering key insights to help you market your business more..

5 ways to give your focus group a makeover!

07 March, 2017 A focus group, no matter how intricately you’ve planned it, will only work with the right..

5 mistakes in focus group research (and how to avoid them)

03 February, 2017 Focus group research is one of the most popular research methodologies. It offers several benefits..

6 Ways To Target Millennials For Focus Group Research

05 January, 2017 Focus group research is a powerful way to gather unique insights to improve your products and..

How to conduct your focus group like a pro this Christmas

11 November, 2016 Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers..

What is a focus group and how can it benefit your market research?

17 October, 2016 The lowdown on focus groups Focus groups are one of the most effective and popular market research..