Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

What are the benefits of using a viewing facility?

Posted by Kelly Barnard on 14-Jun-2018 12:26:14

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There are tons of benefits to using focus groups: they can deliver in-depth insights, they allow you to observe people face-to-face and they also encourage group discussion and interaction. In order for your focus group to be a success, there’s a lot you need to think about, from the type of respondents you target to when the group will take place - and of course, where.

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Topics: Focus Groups

Where to host your focus group event?

Posted by Kelly Barnard on 11-May-2018 12:24:30

Focus groups are essential for discovering key insights to help you market your business more effectively. When you’re organising a focus group, one of the main things to consider will be the location. 

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Topics: Focus Groups, Recruitment

Is this the end of the traditional focus groups?

Posted by Lisa Boughton on 10-Mar-2017 12:01:04

Focus groups have been a staple of market research for over half a century. That said, how they are being used—and the very definition of what a focus group actually is—has evolved drastically over time. With the advent of new technology came interesting new prospects and tools for market researchers looking to improve their focus groups. Some ideas took hold, some didn’t.

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Topics: Focus Groups

5 ways to give your focus group a makeover!

Posted by Lisa Boughton on 07-Mar-2017 08:34:05

A focus group, no matter how intricately you’ve planned it, will only work with the right participants. If you have the wrong people—or run the group poorly—you’ll see all your hard work go to waste. Follow these five tips and you’ll be well on your way to better and more actionable focus group results.

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Topics: Focus Groups

5 mistakes in focus group research (and how to avoid them)

Posted by Lisa Boughton on 03-Feb-2017 11:42:46

Focus group research is one of the most popular research methodologies. It offers several benefits for researchers like the ability to probe respondents for in-depth answers, improved group discussion and interaction, and the co-creation of products. While popular, its effectiveness depends on preparation and implementation. Here are five mistakes in focus group research, and how to avoid them.

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Topics: Focus Groups

6 Ways To Target Millennials For Focus Group Research

Posted by Lisa Boughton on 05-Jan-2017 16:09:54

Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often cannot beat!  But targeting millennials for focus groups is another ball game altogether.

As we saw in last month’s post, millennials are parting ways with traditional research methods due to a variety of reasons. For one, technology drives them, and so they're more inclined to enjoy digital research methodologies e.g. market research online communities. Also, digital research methods are more engaging, flexible, and connect with the creativity of millennials.

So, this begs the question: How do you target millennials for focus groups knowing a traditional approach isn't going to work? Well, here are six ways!

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Topics: Focus Groups

How to conduct your focus group like a pro this Christmas

Posted by Lisa Boughton on 11-Nov-2016 09:46:28

Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers about their upcoming research projects. Why? Because carrying out a focus group over holiday periods always tends to be that little bit more difficult.

From school holidays and people taking time off to everybody rushing around Christmas shopping, visiting family and generally being busier, the chances of having research that goes ahead as planned are a lot slimmer. Added to the rush of end of year deadlines where we also see a big spike in research projects, you can see why the festive period is a tad stressful for market researchers.

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Topics: Focus Groups

What is a focus group and how can it benefit your market research?

Posted by Lisa Boughton on 17-Oct-2016 12:33:23

The lowdown on focus groups

Focus groups are one of the most effective and frequently used market research methodologies available. Used to gather qualitative data and in-depth insights, they enable researchers to collect information on anything from products and services to beliefs and perceptions in order to reveal true customer attitudes and opinions. A typical focus group will see six to ten exclusively elected people brought together with a trained moderator to take part in a planned discussion where they will be asked a series of pre-determined questions to discover their true perceptions about a particular topic or area of interest. This results in an open-ended, free-flowing discussion that will then be used to help businesses make informed decisions.

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Topics: Focus Groups

The importance of over-recruiting your focus group respondents

Posted by Lisa Boughton on 13-Oct-2016 17:10:37

An over-recruit pretty much does what it says on the tin – it’s simply when you recruit more participants for a research project than you actually need. Why bother? Well, a number of our clients often ask us the same question, with many seeing over-recruiting as a waste of time, resources and costs. But in actual fact, we recommend that all of our clients over-recruit for their focus group respondents and in some instances in-depth interviews too. 

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Topics: Focus Groups

10 moderating tips to follow for successful focus groups

Posted by Lisa Boughton on 17-Aug-2016 14:58:47

Running successful focus groups requires a great moderator who can bring out the best in participants, ensuring that you get the insight you are looking for. Here are our 10 best tips for how to moderate a focus group successfully:

1) Learn the Skills
Moderating focus groups requires a particular skill set. Before taking on the role of a moderator, one must first understand what it takes to guide a productive conversation, which includes honing people skills and developing the ability to tease out informative responses from a variety of people in a timely manner. Important skills an effective moderator should build on include listening skills, ability to be flexible, management and organisation skills.

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Topics: Focus Groups

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