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A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read more

The power of storytelling in qualitative market research

Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and... Read more

What are the benefits of using a viewing facility?

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read more

Where to host your focus group event?

Focus groups are essential for discovering key insights to help you market your business more... Read more

5 ways to give your focus group a makeover!

A focus group, no matter how intricately you’ve planned it, will only work with the right... Read more

5 mistakes in focus group research (and how to avoid them)

Focus group research is one of the most popular research methodologies. It offers several benefits... Read more

6 Ways To Target Millennials For Focus Group Research

Focus group research is a powerful way to gather unique insights to improve your products and... Read more

How to conduct your focus group like a pro this Christmas

Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read more

What is a focus group and how can it benefit your market research?

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read more

The importance of over-recruiting your focus group respondents

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read more