Discover our recent blog posts

A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog

What are the benefits of using a viewing facility?

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog

Where to host your focus group event?

Focus groups are essential for discovering key insights to help you market your business more... Read the full blog

5 ways to give your focus group a makeover!

A focus group, no matter how intricately you’ve planned it, will only work with the right... Read the full blog

5 mistakes in focus group research (and how to avoid them)

Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog

6 Ways To Target Millennials For Focus Group Research

Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog

How to conduct your focus group like a pro this Christmas

Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read the full blog

What is a focus group and how can it benefit your market research?

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog

The importance of over-recruiting your focus group respondents

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog

10 moderating tips to follow for successful focus groups

Running successful focus groups requires a great moderator who can bring out the best in... Read the full blog