--- title: Learn more about recruitment! | Focus Groups description: Focus Groups | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![Group of stakeholders discussing focus group participant recruitment](https://info.angelfishfieldwork.com/hs-fs/hubfs/14-1.png?width=574&name=14-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/focus-group-participant-recruitment-cost-of-living) ## [How to Recruit Participants for a Focus Group in Times of Economic Uncertainty](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/focus-group-participant-recruitment-cost-of-living) As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/focus-group-participant-recruitment-cost-of-living) [![Group of researchers discussing focus group mistakes](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-Jun-11-2025-03-32-03-9584-PM.png?width=574&name=Untitled%20design%20(3)-Jun-11-2025-03-32-03-9584-PM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-mistakes-in-focus-group-research-and-how-to-avoid-them) ## [5 Mistakes in Focus Group Research (And How to Avoid Them)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-mistakes-in-focus-group-research-and-how-to-avoid-them) Focus group research is one of the most popular research methodologies. It offers several benefits... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-mistakes-in-focus-group-research-and-how-to-avoid-them) [![benefits of focus groups](https://info.angelfishfieldwork.com/hs-fs/hubfs/Focus%20Groups%202-1.jpg?width=574&name=Focus%20Groups%202-1.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-a-focus-group-and-how-can-it-benefit-your-market-research) ## [What is a focus group and how can it benefit your market research?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-a-focus-group-and-how-can-it-benefit-your-market-research) The lowdown on focus groups Focus groups are one of the most effective and popular market research... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-a-focus-group-and-how-can-it-benefit-your-market-research) [![A moderator with a focus group.](https://info.angelfishfieldwork.com/hs-fs/hubfs/Research%20participants%20sat%20in%20a%20circle%20with%20a%20moderator%20in%20a%20focus%20group..png?width=574&name=Research%20participants%20sat%20in%20a%20circle%20with%20a%20moderator%20in%20a%20focus%20group..png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) ## [Top 10 Tips for Moderating Successful Focus Groups](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) Running successful focus groups requires a great moderator who can bring out the best in... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) [![4 people on screen and one talking to them, representing a remote focus group](https://info.angelfishfieldwork.com/hs-fs/hubfs/remote%20focus%20group.png?width=574&name=remote%20focus%20group.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/face-to-face-vs-remote-focus-groups) ## [Face-to-face vs remote focus groups: which should you use when?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/face-to-face-vs-remote-focus-groups) Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/face-to-face-vs-remote-focus-groups) [![A face-to-face focus group taking place following the advice of a focus group recruitment agency.](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20face-to-face%20focus%20group%20taking%20place%20following%20the%20advice%20of%20a%20focus%20group%20recruitment%20agency%20.%20(1).png?width=574&name=A%20face-to-face%20focus%20group%20taking%20place%20following%20the%20advice%20of%20a%20focus%20group%20recruitment%20agency%20.%20(1).png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/task-ideas-focus-group-recruitment-agency) ## [5 Fantastic Focus Group Task Ideas to Boost Engagement and Insight](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/task-ideas-focus-group-recruitment-agency) Read this blog to discover some fantastic focus group activities to get you the insights you need... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/task-ideas-focus-group-recruitment-agency) [![focus group](https://info.angelfishfieldwork.com/hs-fs/hubfs/focus%20group.png?width=574&name=focus%20group.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-focus-group-tips-beginners-guide) ## [A Beginner's Guide to Getting the Most Out of Your Focus Groups](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-focus-group-tips-beginners-guide) The Lowdown Focus groups are one of the most popular and effective market research methodologies... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-focus-group-tips-beginners-guide) [![viewing facility](https://info.angelfishfieldwork.com/hs-fs/hubfs/focus%20group-1.jpg?width=574&name=focus%20group-1.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-are-the-benefits-of-using-a-viewing-facility) ## [What are the benefits of using a viewing facility?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-are-the-benefits-of-using-a-viewing-facility) Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-are-the-benefits-of-using-a-viewing-facility) [![focus group locations](https://info.angelfishfieldwork.com/hs-fs/hubfs/breather-168767-unsplash.jpg?width=574&name=breather-168767-unsplash.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/hosting-focus-group-recruitment-events) ## [Where to Host Your Focus Group Event?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/hosting-focus-group-recruitment-events) Focus groups are a brilliant way to uncover insights that help shape your marketing, messaging and... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/hosting-focus-group-recruitment-events) [![Focus group team](https://info.angelfishfieldwork.com/hs-fs/hubfs/Croped%20Moderator%20Tips.jpg?width=574&name=Croped%20Moderator%20Tips.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-ways-to-give-your-focus-group-a-makeover) ## [Five Ways to Give Your Focus Group a Makeover](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-ways-to-give-your-focus-group-a-makeover) A focus group, no matter how intricately you’ve planned it, will only work with the right... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/5-ways-to-give-your-focus-group-a-makeover) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups/page/2) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/) - [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/) - [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/) - [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/) - [RECRUITMENT](https://angelfishfieldwork.com/recruitment/) - [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/) ##### ABOUT US - [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/) - [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats) - [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/) - [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) - [FIND US](https://angelfishfieldwork.com/find-us/) - [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ##### CONTACT US [+44 (0)1242 908872](tel:01242908872) Angelfish Fieldwork, Dodo Works, 7 Ambrose Street, Cheltenham, GL50 3LH © Angelfish Fieldwork  |  [Privacy](https://angelfishfieldwork.com/privacy-policy/)  |  [Cookies](https://angelfishfieldwork.com/cookies/)  |  [Terms & Conditions ](https://angelfishfieldwork.com/terms-conditions/) |  [Find us](https://angelfishfieldwork.com/find-us/)