--- title: Learn more about recruitment! | Digital Ethnography description: Digital Ethnography | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![• A participant recording a video diary entry on their phone during a customer research project](https://info.angelfishfieldwork.com/hs-fs/hubfs/91.png?width=574&name=91.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) ## [The Rise of Video Ethnography in Customer Closeness Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) [![An eye made up of people to illustrate exactly What is digital ethnography?](https://info.angelfishfieldwork.com/hs-fs/hubfs/Ethno_research-1.jpg?width=574&name=Ethno_research-1.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-digital-ethnography) ## [What is Digital Ethnography?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-digital-ethnography) Digital ethnography, also known as digital immersion, is a modern research method that studies... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-digital-ethnography) [![mobile ethnography](https://info.angelfishfieldwork.com/hs-fs/hubfs/25-2.png?width=574&name=25-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) ## [5 Ways Mobile Ethnography Can Help Research Consumer Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) Ethnography is a type of research that allows researchers to observe respondents in their natural... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) [![friends completing mobile ethnography diary tasks](https://info.angelfishfieldwork.com/hs-fs/hubfs/drinks-enjoyment-friends-1269041.jpg?width=574&name=drinks-enjoyment-friends-1269041.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-achieve-maximum-engagement-in-your-mobile-ethnography) ## [What Is Mobile Ethnography? Tips to Maximize Engagement](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-achieve-maximum-engagement-in-your-mobile-ethnography) Mobile ethnographyis a powerful qualitative research method that allows participants to document... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-achieve-maximum-engagement-in-your-mobile-ethnography) [![Participant recording a video diary entry on a smartphone for ethnographic research.](https://info.angelfishfieldwork.com/hs-fs/hubfs/blur-electronics-filming-281451.webp?width=574&name=blur-electronics-filming-281451.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-mobile-ethnography-lessons-you-wont-want-to-miss) ## [Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-mobile-ethnography-lessons-you-wont-want-to-miss) Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-mobile-ethnography-lessons-you-wont-want-to-miss) [![Participant completing mobile diary task on smartphone](https://info.angelfishfieldwork.com/hs-fs/hubfs/41.png?width=574&name=41.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-as-an-extension-to-your-research) ## [Digital Ethnography: Deepen Insights with Mobile Diary Tasks](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-as-an-extension-to-your-research) Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-as-an-extension-to-your-research) [![woman completing ethnography in market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-Oct-16-2025-09-09-03-1776-AM.png?width=574&name=Untitled%20design%20(3)-Oct-16-2025-09-09-03-1776-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-qualitative-market-research) ## [Ethnography in Market Research: Let Participants Become Co-Researchers](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-qualitative-market-research) What is Ethnography in Market Research? Ethnography in market research is a qualitative method that... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/mobile-ethnography-qualitative-market-research) [![Ethnographic research is observing consumer behaviour in a natural home environment](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(5)-1.png?width=574&name=Untitled%20design%20(5)-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-ethnographic-research) ## [What is Ethnographic Research?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-ethnographic-research) Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-is-ethnographic-research) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - 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