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    An eye made up of people to illustrate exactly What is digital ethnography?

    What is Digital Ethnography?

    Digital ethnography, also known as digital immersion, is a modern research method that studies... Read the full blog
    mobile ethnography

    5 Ways Mobile Ethnography Can Help Research Consumer Behaviour

    Ethnography is a type of research that allows researchers to observe respondents in their natural... Read the full blog
    friends completing mobile ethnography diary tasks

    What Is Mobile Ethnography? Tips to Maximize Engagement

    Mobile ethnographyis a powerful qualitative research method that allows participants to document... Read the full blog
    Participant recording a video diary entry on a smartphone for ethnographic research.

    Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research

    Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... Read the full blog
    Participant completing mobile diary task on smartphone

    Digital Ethnography: Deepen Insights with Mobile Diary Tasks

    Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from... Read the full blog
    woman completing ethnography in market research

    Ethnography in Market Research: Let Participants Become Co-Researchers

    What is Ethnography in Market Research? Ethnography in market research is a qualitative method that... Read the full blog
    Ethnographic research is observing consumer behaviour in a natural home environment

    What is Ethnographic Research?

    Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog
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