Discover our recent blog posts

What is Digital Ethnography?

Digital ethnography, also known as digital immersion, is a modern research method that studies... Read the full blog

5 Ways Mobile Ethnography Can Help Research Consumer Behaviour

Ethnography is a type of research that allows researchers to observe respondents in their natural... Read the full blog

What Is Mobile Ethnography? Tips to Maximize Engagement

Mobile ethnographyis a powerful qualitative research method that allows participants to document... Read the full blog

Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research

Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... Read the full blog

Why you should use mobile ethno as an extension to your research

Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read the full blog

Ethnography in Market Research: Let Participants Become Co-Researchers

What is Ethnography in Market Research? Ethnography in market research is a qualitative method that... Read the full blog

What is Ethnographic Research?

Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog