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    Millennial audience research insights

    Generations Edit: Key Insights from Millennial Audience Research

    Millennials — born between 1981 and 1996 — have been analysed, stereotyped, and satirised more than... Read the full blog
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    Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

    Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog
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    What Wellness Really Looks Like for Gen Z and Millennials

    At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog
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    5 Tips for Recruiting Gen Z and Millennials for Market Research

    Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog
    Millennial participants joining focus group session

    How To Recruit Millennials For Focus Groups: 6 Proven Tips That Work

    Millennials (born 1981–1996) are one of the most engaged and articulate research audiences out... Read the full blog
    Millennials participating in an online qualitative research discussion

    Why Millennials Are Still Shaping Qualitative Market Research

    Everyone has been talking about Millennials for a long time now. In the 2010s, they were often... Read the full blog
    Millennials engaging with market research communities via Instagram and TikTok

    Why Millennials and Social Media Power Research Communities

    Millennials are now one of the most commercially influential consumer groups in the UK. As they... Read the full blog
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