Discover our recent blog posts

Generations Edit: Key Insights from Millennial Audience Research

Millennials — born between 1981 and 1996 — have been analysed, stereotyped, and satirised more than... Read the full blog

Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

6 Ways To Target Millennials For Focus Group Research

Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog

Millennials Part Ways with Traditional Research Methods

Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog

Why Millennials Are Still Shaping Qualitative Market Research

Everyone has been talking about Millennials for a long time now. In the 2010s, they were often... Read the full blog

Why Millennials and Social Media Power Research Communities

Millennials are now one of the most commercially influential consumer groups in the UK. As they... Read the full blog