Angelfish Fieldwork Blog

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Millennials Part Ways with Traditional Research Methods

Posted by Lisa Boughton on 08-Dec-2016 08:36:40

Today, when market research professionals go about their work, the phrase that is often top of mind is: What about the Millennials? This large, young generation has become the most sought-after market, as this is the group currently shaping the future and guiding social norms. They are changing the very way in which we shop, advertise, communicate, and even think.

Much of this is due to the influence that new technology has had on their lifestyle. Spending, according to research consultancy TNS, approximately three hours a day on their mobile phones, Millennials are immersed in technology and live much of their lives online – which, of course, has a profound effect on their buying decisions. This leaves market researchers wondering, do traditional research methods work with Millennials?

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Topics: Millennials

Speaking to Millennials in Their Language - The Struggle is Real!

Posted by Lisa Boughton on 15-Jul-2016 10:59:03

We’re surrounded by new phrases, words, and ideas that reflect the millennial culture. Whether you’re hearing them on TV, in advertising, or from your own kids, you know what the language of Millennials sounds like – but do you know what it means? To effectively conduct qualitative market research in today’s world, it’s important to know what the millennial generation is saying and what they mean. So check out our “cheat sheet” here to learn more about how Millennials express themselves and what it means to your research.

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Topics: Millennials

How to recruit & engage Gen Z for qualitative market research

Posted by Lisa Boughton on 11-May-2016 15:48:53

Global, social, visual and technologically enabled – you can’t get a much more readily accessible generation than that of Gen Z who encompass all the above characteristics and more. This makes the views of this audience, born in the late 90s and beyond, particularly relevant when it comes to qualitative market research since they are comfortable with being vocal about their views and familiar with using technology and social platforms to do it.

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Topics: Millennials

How to recruit students for consumer fieldwork…

Posted by Lisa Boughton on 07-Dec-2015 14:44:13

Most companies are extremely eager to understand the youth market better, from their purchasing habits to their opinions on their favourite products. But for market researchers, capturing this demographic can sometimes be a challenge. So what’s the secret to successfully recruiting students for consumer fieldwork?

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Topics: Millennials

Why millennials are changing qualitative market research

Posted by Lisa Boughton on 03-Sep-2015 13:53:00

 Everyone is talking about Millennials; it seems to be the buzz word of the moment for market researchers the world over, but does anyone actually know what it really means for us? How can we tap into the Millennials market that we are told holds the key to the future of marketing if we don’t know what we are trying to tap into?

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Topics: Millennials

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