Discover our recent blog posts

Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

How to Harness Video to Reach Young People for Market Research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

6 Ways To Target Millennials For Focus Group Research

Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog

Millennials Part Ways with Traditional Research Methods

Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog

Why millennials are changing qualitative market research

Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog

Millennials & Market Research Online Communities: The Perfect Match

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog