About Us
What makes us different
What we do
Meet the team
Our Community
Sectors
Media
Retail
Charity
FMCG
Consumer Health
Audiences
Children & Young People
Generation Z
Millennials
50+ Audience
Angelfish Opinions
Recruitment
Accompanied Shopping
Design Sprints
Ethnography
Focus Groups
Market Research Online Communities
Remote User Research
User Research
Our Work
Case Studies
Clients
Testimonials
Insights
Blog
Useful Resources
Let’s Talk
Discover our recent blog posts
Beyond the Trends: What Millennials and Gen Z Really Think About Wellness
Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to...
Read the full blog
What Wellness Really Looks Like for Gen Z and Millennials
At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just...
Read the full blog
Over 60s Insights: Challenging Ageism in Research & Media
At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s...
Read the full blog
Over-60s Market Research: Insights from Our 2025 Pulse Survey
At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real...
Read the full blog
Summer Holiday Trends 2025: What UK Travellers Are Planning
From dream destinations to last-minute deals, we wanted to know: what do summer holiday trends look...
Read the full blog
Sustainable Shopping: What We Learned from the Angelfish Community
Sustainability is still top of mind—but is it top of the shopping list? In March 2025, when we...
Read the full blog
Retail Trends 2025: What Consumers Really Think
Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy...
Read the full blog
AI in 2025: What We Learned from the Angelfish Community
AI is everywhere right now. Whether it’s writing content, answering questions, or even creating...
Read the full blog
Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we...
Read the full blog
January Health Goals: What We Learned from the Angelfish Community
As 2025 begins, we're all about fresh starts and healthy habits. To capture the pulse of the...
Read the full blog
All posts >
Next >
Blog Archive
50+ Audience
(4)
Accessibility Recruitment
(2)
Accompanied Shopping
(7)
AI & Market Research
(6)
Children & Young People
(11)
Consumer Health
(1)
Data Quality
(2)
Design Sprint
(4)
Digital Ethnography
(7)
Focus Groups
(14)
Generation Z
(9)
Market Research Recruitment
(24)
Market Research Screener
(3)
Media Market Research
(3)
Millennials
(8)
News
(3)
Online Communities
(19)
Online Focus Groups
(5)
Online Qual
(7)
Participant Recruitment
(16)
Pulse
(18)
Qualitative Market Research
(38)
Retail Market Research
(12)
User Experience Testing
(9)
User Research Recruitment
(8)
Ways of Recruiting Participants for Research
(1)
See all