--- title: "GTA VI Pulse Survey: The Plans People Are Making Beyond the Game" description: From time off to takeaways and watching along, explore what our GTA VI pulse survey reveals about launch plans and why they matter beyond gaming. image: https://info.angelfishfieldwork.com/hubfs/AI%20AND%20THE%20CONSUMER%20HEALTH%20JOURNEY.png --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/market-research-for-charities/) - [FMCG](https://angelfishfieldwork.com/our-community/fmcg-market-research/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Pulse Surveys](https://angelfishfieldwork.com/pulse-surveys/) - [Trends](https://angelfishfieldwork.com/ai-in-market-research/) - [AI in Market Research](https://angelfishfieldwork.com/ai-in-market-research/) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ![Person holding a PlayStation console](https://info.angelfishfieldwork.com/hubfs/AI%20AND%20THE%20CONSUMER%20HEALTH%20JOURNEY.png) # GTA VI Pulse Survey: The Plans People Are Making Beyond the Game in [Media Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research), in [Pulse Surveys](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) by [Lisa Boughton](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/lisa-boughton) ## For some people in our community, getting ready for GTA VI means booking time off and planning a takeaway. Others expect to join in by watching someone else play. In our latest [pulse survey](https://angelfishfieldwork.com/pulse-surveys/) about Grand Theft Auto VI, also known as GTA 6, what caught our attention was how much of the story sits outside the game itself. With Rockstar’s next release [scheduled for 19 November 2026](https://www.rockstargames.com/newswire/article/ak3ak31a49a221/grand-theft-auto-vi-is-now-set-to-launch-november-19-2026), we wanted to hear what people were planning around it. From food and drink purchases to technology upgrades and watching others play, their answers show why a gaming release could interest brands and researchers across several sectors.. At Angelfish, our pulse surveys are short surveys exploring views on a particular topic. We asked our [opt-in Angelfish Opinions community](https://info.angelfishfieldwork.com/community-stats) about their plans for GTA VI. Here’s what stood out. ## Three findings worth a closer look - 23% had arranged time away from work or study or planned to request it. - 22% were considering food, drinks or takeaways for launch day. - 58% expected to watch the game in some form, with many also planning to play. ## Who we asked We invited a general sample of our [Angelfish Opinions community](https://angelfishfieldwork.com/about-us/angelfish-opinions/) in October 2026, rather than specifically targeting GTA fans. However, the people who responded were predominantly men, and around 62% were aged approximately 25–44. That matters when reading the findings. These findings describe the people who chose to respond, rather than UK consumers as a whole. Full respondent details and question bases are in the appendix. ![GTA VI pulse survey: 23% had arranged time off or planned to request it; 22% were considering launch-day food, drinks or takeaways; 58% expected to watch the game.](https://info.angelfishfieldwork.com/hs-fs/hubfs/AFF-GTA%20Pulse-Graphic.png?width=1200&height=628&name=AFF-GTA%20Pulse-Graphic.png) ## Key findings ### Time off and plans for launch day For some respondents, launch day deserves space in the diary. Asked about taking time away from work, education or other responsibilities: - 12% had already booked or arranged time off. - 11% planned to request it. - 34% expected to fit playing around their usual responsibilities. Together, 23% had arranged time away from work or study, or planned to request it. We also asked about additional purchases people were considering because of the launch. Of the specific purchases listed, food, drinks and takeaways came first: - 22% selected food, drinks or takeaways for launch day. - 20% selected a new or upgraded console. - 17% selected a controller, headset or another gaming accessory. For some respondents, buying the game could be just one part of getting ready for launch. They were also considering new equipment and food or drinks to enjoy alongside it. For technology, food and drink brands, that makes the occasion around the game worth understanding. What are people planning to buy, and what would influence their choice? It’s an example of how [cultural trends can create research opportunities](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/cultural-trends-create-better-research-opportunities) beyond the sector where they begin. ### Watching is part of the experience Among those answering about activities after launch, 66% expected to play GTA VI themselves. But watching was also a substantial part of their plans: - 35% expected to watch friends or family play. - 34% expected to watch social media clips or highlights. - 28% expected to watch livestreams of others playing. - 25% expected to watch reviews or videos showing how to progress through the game. Overall, 58% chose at least one watching option. People could choose several activities, and many expected to both watch and play. These responses show how people expect to enjoy GTA VI in different ways. Some will play themselves, some will watch, and many plan to do both. For [media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) researchers, focusing only on buyers or players could leave part of that audience out. Hearing from viewers too could help explain what draws people to the game and how they prefer to take part. ### **Familiarity is part of the appeal** We asked respondents to choose up to three reasons for their interest: - 50% selected exploring the game’s world. - 45% selected the story and characters. - 38% selected nostalgia for previous GTA games. - 35% selected graphics and technology. Curiosity about the hype was selected by 12%. What stood out here was the combination of discovery and familiarity. People wanted to explore a new world, while nostalgia for earlier games also featured strongly. For researchers looking at established brands and entertainment series, that is worth unpacking. What do people want to experience for the first time, and what are they hoping to feel again? The answers could help explain what keeps them coming back. We wouldn’t take the lower selection of hype to mean publicity has had little influence. It simply wasn’t one of the leading reasons respondents chose when describing their interest. ### **Different households are making different decisions** GTA VI is intended for adults. We were curious how adults with children aged 10–17 living at home felt about their child playing it. - 33% might allow play with supervision or restrictions. - 25% planned to allow it. - 20% would wait until their child was 18. - 12% hadn’t decided. - 10% said their child wasn’t interested. Together, 58% planned to allow play or might allow it under conditions. The largest group selected supervision or restrictions. For researchers exploring family media use, the next step is to understand what those words mean at home. Adults may have quite different ideas about what they would supervise or limit, and how those arrangements would work. ## What this means beyond gaming GTA VI won’t interest everyone, but its release is a cultural moment with potential implications beyond gaming. Our community’s plans include taking time off, buying equipment, ordering food and watching others play. For brands across technology, media and food and drink, these findings offer a starting point for understanding how their own audiences might respond. At Angelfish Fieldwork, we help research teams connect with players, viewers and families through our [media market research recruitment services](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/). If these findings have raised a question about your audience, we’d love to help you explore it. Curious what else our community has been sharing? [Explore our pulse surveys](https://angelfishfieldwork.com/pulse-surveys/?utm_source=chatgpt.com) for more views on shopping, wellbeing, technology and everyday life.  ## Appendix: survey details Respondent profile: - Gender: 64.5% male; 34.5% female; 1.0% non-binary. - Approximate age: 18–24, 10.4%; 25–34, 34.9%; 35–44, 27.1%; 45–54, 12.9%; 55–64, 10.4%; 65+, 4.3%. - Country: England, 90.2%; Scotland, 5.5%; Wales, 3.3%; Northern Ireland, 1.0%. - Ethnic background: White, 69.1%; Asian or Asian background, 12.7%; Black, African or Caribbean background, 11.9%; mixed or multiple ethnic groups, 5.1%; another ethnic group, 1.0%; prefer not to state, 0.2%. Sample: 605 respondents answered the opening question, 557 answered buying plans and 556 answered most remaining questions. Family findings use 132 adults confirming children aged 10–17 at home. Respondents reporting no awareness of the game provided no follow-up answers. Results are unweighted and not nationally representative. Community membership and the decision to respond may affect the findings. Multiple-answer totals may exceed 100%; the combined watching figure counts each person once. Stated plans are not verified behaviour. 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