--- title: "January Health Goals: What We Learned | Angelfish Fieldwork" description: We conducted a survey with our Angelfish Community to find out more about their January health goals, motivations and barriers. image: https://info.angelfishfieldwork.com/hubfs/pexels-willpicturethis-1954524.jpg --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ![Angelfish community looking to get healthy in January](https://info.angelfishfieldwork.com/hubfs/pexels-willpicturethis-1954524.jpg) # January Health Goals: What We Learned from the Angelfish Community in [Pulse Surveys](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) by [Kelly Barnard](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/kelly-barnard) ## As 2025 begins, we're all about fresh starts and healthy habits. To capture the [pulse](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse) of the moment, we reached out to our amazing [Angelfish Opinions community](https://angelfishfieldwork.com/our-community/) and asked about their health resolutions. From Dry January and [Veganuary](https://veganuary.com/) to overall wellness, here's what they shared. ## Who We Asked We engaged with a diverse group from our Angelfish community, across the UK, gathering insights into their health goals and motivations for the new year. This inclusive approach helped us uncover what really drives people to make (or break) their January resolutions. ## Key Findings Here are some standout insights from our survey: ### **Veganuary’s Impact:** - Just 1% of respondents are taking on Veganuary in 2025. - Over half aren’t interested in the challenge. - Around a third find Veganuary inspirational, motivating them to incorporate more plant-based meals into their diet. - 5% of participants are already vegan. ### **Dry January Participation:** - About a quarter of respondents are giving up alcohol for Dry January. - Nearly 30% have tried Dry January in previous years. ![Market research analysis on Veganuary](https://info.angelfishfieldwork.com/hs-fs/hubfs/2-Jan-20-2025-04-40-22-2354-PM.png?width=380&height=380&name=2-Jan-20-2025-04-40-22-2354-PM.png)![Market research analysis on Dry January](https://info.angelfishfieldwork.com/hs-fs/hubfs/3-Jan-20-2025-04-41-18-2312-PM.png?width=391&height=391&name=3-Jan-20-2025-04-41-18-2312-PM.png) ### **Motivations for Change:** The reasons behind these health-focused changes varied widely, with some respondents citing practical goals like weight loss or improving bone strength, while others focused on mental clarity and routine. ## A notable quote captured the January mindset perfectly: *“Continued survival!”* *![Our market research community answers questions](https://info.angelfishfieldwork.com/hs-fs/hubfs/4-Jan-20-2025-04-41-45-9366-PM.png?width=555&height=555&name=4-Jan-20-2025-04-41-45-9366-PM.png)* ### **The Barriers to Change** Despite the enthusiasm for healthier habits, many participants highlighted obstacles they face, including: - Lack of energy and motivation - Financial constraints - The challenges of balancing health goals with work, travel, or family responsibilities - Seasonal hurdles like cold weather and shorter days This highlights the importance of creating realistic and accessible wellness plans to keep those January goals alive. ![Angelfish community discuss barriers to change](https://info.angelfishfieldwork.com/hs-fs/hubfs/5-Jan-20-2025-04-44-56-4543-PM.png?width=532&height=532&name=5-Jan-20-2025-04-44-56-4543-PM.png) ### **Surprising Insights** Just as with our [Election Results 2024](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) and [Back to School 2024](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/back-to-school-what-we-learned-from-parents) surveys, we uncovered some surprising trends: - Many respondents don't view January as a starting point for new health goals. Instead, they maintain year-round wellness habits or see no need for January-specific changes. - Mental clarity and routine building emerged as key drivers, showing that resolutions go beyond physical health. ## What This Means for Brands and Businesses As brands and businesses gear up for 2025, it’s essential to align strategies with these health-focused trends. Whether you're promoting fitness plans, vegan options, or mindful lifestyle products, understanding what motivates your audience—and the challenges they face—can make all the difference. ## Need insights for your next project? Looking for real-time insights to power your next project? [Contact Angelfish Fieldwork](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) to explore how Angelfish can help with your [Market Research Recruitment](https://angelfishfieldwork.com/recruitment/). Whether this is a [Focus Group](https://angelfishfieldwork.com/recruitment/focus-groups/), [Online Community](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) or [Qualitative Market Research with Children](https://angelfishfieldwork.com/our-community/market-research-with-children/), we can help. Please [get in touch](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) with Emma and Harry. ##### Recent Posts - [![What do people think about the UK under-16 social media ban?](https://info.angelfishfieldwork.com/hubfs/AI%20AND%20THE%20CONSUMER%20HEALTH%20JOURNEY%20(1).png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/uk-under-16-social-media-ban-pulse-1) ##### [UK Under-16 Social Media Ban: Pulse 1 Findings](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/uk-under-16-social-media-ban-pulse-1) - [![Consumer health product journey](https://info.angelfishfieldwork.com/hubfs/110.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour) ##### [How AI Is Reshaping Consumer Behaviour and Health](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour) - [![GLP-1 user participating in consumer health research](https://info.angelfishfieldwork.com/hubfs/107.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/glp-1-consumer-insights) ##### [GLP-1 Consumer Insights: How Weight-Loss Drugs Are Changing Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/glp-1-consumer-insights) ### Posts by Tag - 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