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Kelly Barnard

Recent Posts

8 things your qual market research recruitment consent form must include

When it comes to participant recruitment in qualitative research, informed consent is vital. As... Read the full blog

5 fantastic task ideas to improve your next focus group

Read this blog to discover some fantastic focus group activities to get you the insights you need... Read the full blog

5 tips for expert respondent validation in online market research

Expert respondent validation is an integral part of the fieldwork process: As a market researcher,... Read the full blog

7 questions you need to ask before choosing MROC software

Are you thinking of making the move to market research online communities? Or maybe you’ve already... Read the full blog

The conscious consumer and how to target them for market research

According to recent research, 75% of Brits are adopting ethical shopping and healthier eating... Read the full blog

Why market research is all about the relationships

In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read the full blog

Want to find out what your retail customers really want? Here’s how...

Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read the full blog

Five ways to recruit respondents for your retail market research

Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read the full blog

Why UX is so important for businesses today

User experience testing (also known as UX testing) is when a product or service is evaluated by... Read the full blog

How to smash an online study with baby boomers

The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read the full blog