--- title: Learn more about recruitment! | Kelly Barnard description: Kelly Barnard is the Director of Operations at Angelfish, with over 15 years’ experience in qualitative research. She has been part of the business since 2012. Starting as a Project Manager and progressing into senior leadership, Kelly now oversees operations, delivery standards and team development as the business continues to grow. A true qual enthusiast, Kelly focuses on keeping Angelfish’s processes sharp, efficient and future-ready – ensuring the team delivers consistently excellent work for clients. Known across the team (and the wider industry) for her warmth, humour and generosity, Kelly is a go-to friendly face at conferences and always ready for a chat. --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts ## Kelly Barnard ![Kelly Barnard](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) Kelly Barnard is the Director of Operations at Angelfish, with over 15 years’ experience in qualitative research. She has been part of the business since 2012. Starting as a Project Manager and progressing into senior leadership, Kelly now oversees operations, delivery standards and team development as the business continues to grow. A true qual enthusiast, Kelly focuses on keeping Angelfish’s processes sharp, efficient and future-ready – ensuring the team delivers consistently excellent work for clients. Known across the team (and the wider industry) for her warmth, humour and generosity, Kelly is a go-to friendly face at conferences and always ready for a chat. Find me on: [LinkedIn](https://www.linkedin.com/in/kelly-barnard-62976b70/) ### Recent Posts [![FMCG market researcher accompanying a shopper in a supermarket aisle](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(5)-3.png?width=574&name=Untitled%20design%20(5)-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) ## [FMCG Consumer Research: What to Get Right Before Fieldwork Starts](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) The FMCG and CPG category has always moved quickly, but right now it feels as if consumer behaviour... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) [![diverse group of market research professionals](https://info.angelfishfieldwork.com/hs-fs/hubfs/6-Jul-24-2025-09-14-08-5306-AM.png?width=574&name=6-Jul-24-2025-09-14-08-5306-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/inclusive-market-research-recruitment-tips) ## [5 Things You Should Be Doing for More Inclusive Market Research Recruitment](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/inclusive-market-research-recruitment-tips) Inclusive recruitment is about more than fairness. It’s about accuracy. If the people taking part... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/inclusive-market-research-recruitment-tips) [![person signing market research consent form](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design-Feb-28-2025-11-08-58-5578-AM.png?width=574&name=Untitled%20design-Feb-28-2025-11-08-58-5578-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-consent-forms-participant-recruitment) ## [Consent Forms for Market Research: Key Tips and Best Practices](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-consent-forms-participant-recruitment) Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-consent-forms-participant-recruitment) [![](https://info.angelfishfieldwork.com/hs-fs/hubfs/Screenshot%202024-11-26%20151851.png?width=574&name=Screenshot%202024-11-26%20151851.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/menopause-awareness-what-we-learned-from-women) ## [Menopause Awareness: What We Learned from Women Aged 40–60](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/menopause-awareness-what-we-learned-from-women) Recently, we went out to our community and asked what menopause means to them - here's what we... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/menopause-awareness-what-we-learned-from-women) [![group of customers](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20group%20of%20people%20around%20a%20table%2c%20representing%20a%20market%20research%20agency.png?width=574&name=A%20group%20of%20people%20around%20a%20table,%20representing%20a%20market%20research%20agency.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tapping-into-the-customer-voice-for-insight-impact) ## [Tapping into the Customer Voice for Lasting Insight Impact](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tapping-into-the-customer-voice-for-insight-impact) In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tapping-into-the-customer-voice-for-insight-impact) [![market research focus group](https://info.angelfishfieldwork.com/hs-fs/hubfs/pexels-fauxels-3184437.jpg?width=574&name=pexels-fauxels-3184437.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-engaging-respondents-in-qualitative-market-research) ## [How to Engage Participants in Qualitative Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-engaging-respondents-in-qualitative-market-research) In qualitative market research, the value of your insights directly depends on how engaged your... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/top-tips-for-engaging-respondents-in-qualitative-market-research) [![Angelfish community looking to get healthy in January](https://info.angelfishfieldwork.com/hs-fs/hubfs/pexels-willpicturethis-1954524.jpg?width=574&name=pexels-willpicturethis-1954524.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/january-health-goals-angelfish-community) ## [January Health Goals: What We Learned from the Angelfish Community](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/january-health-goals-angelfish-community) As 2025 begins, we're all about fresh starts and healthy habits. To capture the pulse of the... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/january-health-goals-angelfish-community) [![magnifying glasses on orange background](https://info.angelfishfieldwork.com/hs-fs/hubfs/Magnifying%20glasses%20on%20an%20orange%20background%2c%20representing%20AI%20in%20market%20research..jpg?width=574&name=Magnifying%20glasses%20on%20an%20orange%20background,%20representing%20AI%20in%20market%20research..jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) ## [The Potential of AI in Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) Artificial Intelligence (AI) is rapidly transforming many industries, and market research is no... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) [![market research ballot](https://info.angelfishfieldwork.com/hs-fs/hubfs/Someone%20voting%20against%20a%20yellow%20background%2c%20representing%20community%20insights.png?width=574&name=Someone%20voting%20against%20a%20yellow%20background,%20representing%20community%20insights.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) ## [Election Results 2024: What We Learned from the Public](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) On the morning the General Election results were announced, we conducted a pulse survey to capture... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) [![generation alpha with smartphones](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row%2c%20representing%20recruiting%20research%20participants%20.jpg?width=574&name=A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row,%20representing%20recruiting%20research%20participants%20.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) ## [Unlocking Gen Alpha: What Brands Need to Know](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) Generation Alpha, born between 2010—2024, represents a burgeoning demographic that is rapidly... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/kelly-barnard/page/2) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - 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