Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Kelly Barnard

Recent Posts

Our step-by-step guide to qualifying participants for qual MR

Posted by Kelly Barnard on 10-Dec-2018 11:19:27

You’ve decided on your objectives, identified your target audience and even recruited some pretty great respondents - it’s time to get cracking with your research! But wait: there’s actually one more step that can make all the difference between a good market research project and a great one. We’re talking about qualifying your participants - which is one of the most important market research techniques and an absolutely vital step in your qual MR.

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Market research methods explained

Posted by Kelly Barnard on 05-Dec-2018 09:37:43

When it comes to effectively engaging with your target audience and generating the results you need, choosing the right market research methodology can make or break your project. But with so many different market research methodologies available, all with their own individual benefits, it can be tricky to know where to start. There are lots of things that can have an impact on the type of methodology you choose, from what your research is trying to achieve, to your budget, sample size, target audience and even the timings and deadlines you are working towards. In this blog, we explain six of the most popular market research methods used by qualitative researchers to help make your decision a little bit easier.

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Topics: Qualitative Market Research, Methodologies

Five onboarding tricks you won’t want to miss

Posted by Kelly Barnard on 03-Dec-2018 16:18:11

You probably already know about the benefits of online qual research: it’s a fast and cost-effective way for researchers to easily uncover in-depth insights - and because respondents can take part remotely, it isn’t limited by geographical considerations, which results in higher response rates. However, in order to make sure your online qual is a success, it’s important to ensure your onboarding process is watertight. A smooth onboarding process will make sure your respondents are fully engaged and excited to take part, so you can reduce the risk of dropouts, make sure your research goes off without a hitch and unlock the in-depth insights you need. Here’s how:

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Topics: Recruitment, Online Qual, Online Research Community, MROC, Participant Engagement

What’s included in my fieldwork costs?

Posted by Kelly Barnard on 19-Nov-2018 16:17:41

The success of your qualitative market research project ultimately depends on the people recruited to take part. So when it comes to choosing a fieldwork agency, it’s important to make the right decisions and choose an agency that will ease the burden, help you find the very best participants and give you the good foundations you need to build your research on. Once you’ve chosen your market research recruitment agency, one of the first things they will do is provide you with a quote for their fieldwork costs - but what do those figures mean? And what does it all add up to? It can be helpful to know what is usually included in those fieldwork costs and what you should expect for the money you’re paying - so without further ado, read on to discover what you should expect to be included in your fieldwork costs and why…

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Topics: Qualitative Market Research, market research

Four things to think about when researching sensitive topics with children and young people

Posted by Kelly Barnard on 17-Oct-2018 15:42:31

 

There are a number of things to think about when conducting qualitative market research with children and young people. From adhering to the necessary rules and regulations to making sure the project is interesting enough that children will want to take part, qualitative market research recruitment with children can sometimes feel like a bit of a balancing act - and if you add sensitive subject matters into the mix, things become harder still. Whilst conducting market research with the consumers of tomorrow is necessary, there is understandably still some caution surrounding young people taking part in research on sensitive subjects.  

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Topics: Recruitment

Four ways to recruit young people via social media

Posted by Kelly Barnard on 09-Oct-2018 16:24:37

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers often don’t know how to reach out and engage with them, and thanks to their notoriously short attention span it’s no wonder that researchers can find it tricky to to target younger generations and sometimes struggle with low response rates too. However, Millennials and Generation Z are the influencers of tomorrow, so it’s really important we find a way to reach out to them - and luckily the rise of social media over the last decade has allowed researchers to do just that! Read on to discover our top four tips to help you recruit young people via social media for your qualitative market research


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Topics: Qualitative Market Research

Four mobile ethnography lessons you won’t want to miss

Posted by Kelly Barnard on 20-Sep-2018 14:44:36

Mobile ethnography is transforming qualitative market research by turning participants into researchers and allowing them to document tasks at home or out in the real world as and when they happen. From video diaries to shopalongs and UX testing to photo libraries, mobile ethnography gives researchers the power to see into participants’ lives more clearly than ever before, delivering in-depth insights without any external influence. However, mobile ethnography isn’t without it’s challenges - so if you’re keen to use mobile ethnography for your next qual MR project, here are five important lessons you won’t want to miss…

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Topics: Mobile ethnography

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 12-Jul-2018 16:21:07

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

In this blog we take a look at what you should expect from your market research recruitment updates and why…

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Four things we learnt from Gen Z research participants

Posted by Kelly Barnard on 05-Jul-2018 13:57:20

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That means they are a really important demographic for qualitative market research because we need to understand their habits, behaviours and what makes them tick as their spending power and influence continues to rise. But it’s not just about us understanding them - there’s also some really important things we can learn from Gen Z too…

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Topics: Participant Engagement, Qualitative Market Research

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 20-Jun-2018 15:11:46

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your fieldwork agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

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Topics: Qualitative Market Research

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