Angelfish Fieldwork Blog

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Kelly Barnard

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Four things to think about when researching sensitive topics with children and young people

Posted by Kelly Barnard on 17-Oct-2018 15:42:31

 

There are a number of things to think about when conducting qualitative market research with children and young people. From adhering to the necessary rules and regulations to making sure the project is interesting enough that children will want to take part, qualitative market research recruitment with children can sometimes feel like a bit of a balancing act - and if you add sensitive subject matters into the mix, things become harder still. Whilst conducting market research with the consumers of tomorrow is necessary, there is understandably still some caution surrounding young people taking part in research on sensitive subjects.  

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Topics: Recruitment

Four ways to recruit young people via social media

Posted by Kelly Barnard on 09-Oct-2018 16:24:37

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers often don’t know how to reach out and engage with them, and thanks to their notoriously short attention span it’s no wonder that researchers can find it tricky to to target younger generations and sometimes struggle with low response rates too. However, Millennials and Generation Z are the influencers of tomorrow, so it’s really important we find a way to reach out to them - and luckily the rise of social media over the last decade has allowed researchers to do just that! Read on to discover our top four tips to help you recruit young people via social media for your qualitative market research


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Topics: Qualitative Market Research

Four mobile ethnography lessons you won’t want to miss

Posted by Kelly Barnard on 20-Sep-2018 14:44:36

Mobile ethnography is transforming qualitative market research by turning participants into researchers and allowing them to document tasks at home or out in the real world as and when they happen. From video diaries to shopalongs and UX testing to photo libraries, mobile ethnography gives researchers the power to see into participants’ lives more clearly than ever before, delivering in-depth insights without any external influence. However, mobile ethnography isn’t without it’s challenges - so if you’re keen to use mobile ethnography for your next qual MR project, here are five important lessons you won’t want to miss…

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Topics: Mobile ethnography

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 12-Jul-2018 16:21:07

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

In this blog we take a look at what you should expect from your market research recruitment updates and why…

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Four things we learnt from Gen Z research participants

Posted by Kelly Barnard on 05-Jul-2018 13:57:20

The term Generation Z refers to those born in 1995 or later - making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That means they are a really important demographic for qualitative market research because we need to understand their habits, behaviours and what makes them tick as their spending power and influence continues to rise. But it’s not just about us understanding them - there’s also some really important things we can learn from Gen Z too…

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Topics: Participant Engagement, Qualitative Market Research

What exactly should I expect from my market research recruitment updates?

Posted by Kelly Barnard on 20-Jun-2018 15:11:46

If you want to get the most out of your market research project, one of the most important steps is briefing your qualitative fieldwork agency. From clearly communicating your goals and objectives to defining dates and key milestones, you need to make sure that you and your fieldwork agency are on the same page right from the beginning. One thing you’ll need to decide on when initially briefing your agency is how and when you want updates and in what form. From email updates to catch up calls, a good fieldwork agency should always keep you in the loop with exactly what’s going on and when.

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Topics: Qualitative Market Research

How on earth does list recruitment work in market research?

Posted by Kelly Barnard on 18-Jun-2018 09:00:00

We all know how important it is to recruit the right people for your market research project. After all, quality participants mean quality results! But often in order to get participants that are the right fit for your project, you’ll most likely have pretty specific criteria to deal with.

It could be that you’re looking for female participants aged between 18-34 who live in a certain area and shop at a particular store, or even customers of a specific company who have purchased a particular product. In these situations, you could well be asked to use list recruitment to ensure you target the right respondents. Read on to find out more…

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Topics: Qualitative Market Research

What are the benefits of using a viewing facility?

Posted by Kelly Barnard on 14-Jun-2018 12:26:14

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There are tons of benefits to using focus groups: they can deliver in-depth insights, they allow you to observe people face-to-face and they also encourage group discussion and interaction. In order for your focus group to be a success, there’s a lot you need to think about, from the type of respondents you target to when the group will take place - and of course, where.

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Topics: Focus Groups

Seven ways to recruit respondents for your retail market research

Posted by Kelly Barnard on 14-May-2018 09:40:54

When you are carrying out retail market research for your store, one of the first things you will need to do is recruit respondents. This isn’t always as easy as you hoped and it can cause challenges because you might end up with too few people or the wrong type of people to get the insights you need. Here are seven ways to recruit respondents for your retail research:

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Topics: market research, retail

How to get the right amount of respondents for your market research

Posted by Kelly Barnard on 14-May-2018 09:25:42

When you carry out market research for your business, getting everything in place takes time, effort and expense. So when the day arrives, nothing is worse than respondents failing to show up.

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Topics: market research, Market Research Recruitment

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