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Kelly Barnard

Recent Posts

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog

A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog

Understanding the process of finding participants

Understanding the process of finding participants A good qualitative market research study is all... Read the full blog

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read the full blog

Our step-by-step guide to qualifying participants for qual MR

You’ve decided on your objectives, identified your target audience and even recruited some pretty... Read the full blog

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read the full blog

Five onboarding tricks you won’t want to miss

You probably already know about the benefits of online qual research: it’s a fast and... Read the full blog

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read the full blog

4 top tips: researching sensitive topics with children & young people

  There are a number of things to think about when conducting qualitative market research with... Read the full blog

Four ways to recruit young people via social media

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read the full blog