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Five top tips for engaging and empowering young people during research

Market research with children and young people is becoming more and more popular It's therefore... Read more

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read more

How to engage young people and kids in market research

Market research involving kids and youth is an incredibly useful area: not only do they have an... Read more

4 top tips: researching sensitive topics with children & young people

  There are a number of things to think about when conducting qualitative market research with... Read more

Four ways to recruit young people via social media

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read more

How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read more

Move over, Millennials - here comes Generation Z

The Millennials’ time in the spotlight is starting to wane. Generation Z - also known as... Read more

10 tips for conducting market research with children & young people

Qualitative market research with children and young people is an area that is growing in popularity... Read more

Six ways to recruit children and young people for market research

In recent years there’s been a shift in the market research world with more and more qualitative... Read more