Discover our recent blog posts

6 Ways to Recruit Children and Young People for Market Research

In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog

10 Tips for Conducting Market Research with Children & Young People

Qualitative market research with children and young people is an area that is continuing to grow in... Read the full blog

Unlocking Gen Alpha: What Brands Need to Know

Generation Alpha, born after 2010, represents a burgeoning demographic that is rapidly reshaping... Read the full blog

Five Top Tips for Engaging and Empowering Young People During Research

Qualitative market research with children and young people is continuing to grow in popularity... Read the full blog

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog

How to Engage Young People and Kids in Market Research

Market research involving kids and youth is an incredibly useful area: not only do they have an... Read the full blog

Researching Sensitive Topics With Children: What You Need to Know

Researching sensitive topics with children and young people can be challenging, but it’s also... Read the full blog

Four Ways to Recruit Young People via Social Media

Teenagers and young people can have a bit of a bad reputation in the research world. Many... Read the full blog

Five Tips for Incentivising Children in Market Research (The Right Way)

There’s a growing demand for qualitative research with children and young people, and rightly so.... Read the full blog

How to Engage Generation Z in Qualitative Market Research

Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re... Read the full blog