Online qualitative market research interviews – whether conducted in individual or group settings - are a great all-round research method that has become increasingly popular in recent years. They’re fast, cost effective and because respondents can take part remotely, they don’t have the geographical limitations of traditional research.

Online focus groups have become more and more popular over recent years – and when you look at the benefits, it’s easy to see why: they are convenient for both researchers and participants alike, they are often cheaper than traditional focus groups, they eliminate the need for travel yet offer unbeatable geographical diversity as participants can take part from across the country and they don’t face the same restraints as traditional focus groups.

All that, and they still deliver high quality, in the moment insights. But how do you ensure your online focus group is a success? What software should you be using to ensure a smooth research experience that’s easy for both you and your participants? Read on to discover our top three online focus group tools that can allow you to host successful and insightful focus groups on a budget…