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5 wearable technologies you should consider for your qual MR

What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read more

Why Go Pro could be the answer to your qualitative fieldwork

It’s official –  wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read more

What impact will wearables have on qualitative market research?

Wearables are the new kid on the block when it comes to qualitative market research, but it... Read more

Can the Smartwatch Transform Qualitative Market Research?

The idea that a person could search for information with a special pair of glasses, check their... Read more

Consumer health & the internet: What does it mean for qual market research?

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read more