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    Smartwatch on wrist to represent wearable technologies in market research

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    Why Go Pro could be the answer to your qualitative fieldwork

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    Person out running as part of wearables in qualitative market research

    What impact will wearables have on qualitative market research?

    Wearables are the new kid on the block when it comes to qualitative market research, but it... Read the full blog
    women using a smartwatch in a store

    Can the Smartwatch Transform Qualitative Market Research?

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    Consumer health & the internet: What does it mean for qual market research?

    “Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog
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