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    Smartwatch on wrist to represent wearable technologies in market research

    Five wearable technologies you should consider for your qual MR

    What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
    Go Pro camera in a dark room as part of qualitative fieldwork

    Why Go Pro could be the answer to your qualitative fieldwork

    It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog
    Person out running as part of wearables in qualitative market research

    What impact will wearables have on qualitative market research?

    Wearables are the new kid on the block when it comes to qualitative market research, but it... Read the full blog
    women using a smartwatch in a store

    Can the Smartwatch Transform Qualitative Market Research?

    The idea that a person could search for information with a special pair of glasses, check their... Read the full blog
    Consumer health

    Consumer health & the internet: What does it mean for qual market research?

    “Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog
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