Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Why is diversity so important in market research?

Our predictions for the future of market research

Why we shouldn't be ignoring the growing segment of 'Otherhood'

Reaching the distracted generation: why video is so important when conducting research with Gen Z

Is AI the future of customer experience?

6 reasons why a local fieldwork agency will find better respondents

Easy-to-follow advice for expert validation

Understanding the process of finding participants

How to recruit respondents for your qualitative market research

How tech can help reduce respondent fatigue

The five basic rules of briefing your market research recruitment agency

How to make the most out of your market research budget

Why you should always carry out a feasibility test

How to make the most out of your market research budget

Our step-by-step guide to qualifying participants for qual MR

Market research methods explained

Five onboarding tricks you won’t want to miss

What’s included in my fieldwork costs?

When do I need a full service market research agency?

How technology is changing market research

Four things to think about when researching sensitive topics with children and young people

How to achieve maximum engagement in your mobile ethnography

Four ways to recruit young people via social media

Four mobile ethnography lessons you won’t want to miss

How to harness video to reach young people for market research

Why social media can help you find fresh respondents

Five top tips for engaging and empowering young people during research

How Facebook can help you recruit niche audiences

Why you should use mobile ethno as an extension to your research

Market research - it's more than just data collection!

What exactly should I expect from my market research recruitment updates?

Five top tips to help you conduct a feasibility test for your qual market research

Four things we learnt from Gen Z research participants

What exactly should I expect from my market research recruitment updates?

How on earth does list recruitment work in market research?

What are the benefits of using a viewing facility?

Seven ways to recruit respondents for your retail market research

How to get the right amount of respondents for your market research

Where to host your focus group event?

Move over, Millennials - here comes Generation Z

Five task ideas to use for your next market research online community...

Why you should really be user experience testing...

Six mistakes that turn in-home interviews into a logistical nightmare

10 tips for conducting qualitative market research with children

What does the latest GRIT report mean for qualitative market research?

Seven top tips to make your good in-home interviews great

Five tips for incentivising children in qual market research

Six common mistakes in online qualitative research - and how to avoid them

Six ways to recruit children and young people for market research

Top tips for recruiting different social grades for market research fieldwork

Full service market research versus fieldwork – which one is right for you?

The importance of UX testing with the whole Click & Collect experience

A beginner’s guide to qualifying your participants without losing the plot!

How assisted shops can provide detailed shopper insights

Could virtual reality enhance your qualitative market research?

MR and the digital age - where do traditional research methods fit?

5 ways to recruit people for user experience testing

3 tools to revolutionise your online focus groups

In-store ordering – is this the next step for retail & shopper insights?

Moderation tips to get the most from your user experience testing

How to use WhatsApp to gain deeper shopper insights

Top tips for unlocking hard to reach audiences for qual MR

Could artificial intelligence transform the retail sector?

How to take the stress out of scheduling your participants for qual MR

Is microchipping humans the next big thing?

The story of Angelfish: a little bit about us

Hot research method of the moment – mobile qual

How speaking to respondents will revolutionise your qual market research

How to be realistic with your qualifying criteria for qual market research

Why use market research online communities in the retail sector

5 cost and resources benefits MROCs

How to successfully recruit an assisted shop for your qual MR

Five ways mobile ethnography can help research consumer behaviour

The importance of an over-recruit in usability testing

How to utilise mobile qual in your next assisted shop

How to achieve great engagement in your MROC

How to sell market research online communities to your boss

5 tips and tricks for expert respondent validation in online qual

Is this the end of the traditional focus groups?

5 ways to give your focus group a makeover!

A beginners guide to qualitative market research methodologies

Your guide to mobile diaries for qualitative market research

5 mistakes in focus group research (and how to avoid them)

Communication tips for better engagement in market research online communities

6 Ways To Target Millennials For Focus Group Research

How to engage non-tech savvy audiences in online qualitative research

Millennials Part Ways with Traditional Research Methods

How Mobile Research Communities Can Deliver Better Insight

5 tips for conducting friendship pairs in qualitative market research

How to conduct your focus group like a pro this Christmas

5 wearable technologies you should consider for your qual MR

Why Go Pro could be the answer to your qualitative fieldwork

What is a focus group and how can it benefit your market research?

The importance of over-recruiting your focus group respondents

5 reasons you should use WhatsApp in your online qualitative research

Planning a market research online community? Avoid these 6 mistakes!

Best-Practices for Conducting Qual MR with Children & Young People

10 moderating tips to follow for successful focus groups

What does the GRIT report mean for qualitative market research?

Speaking to Millennials in Their Language - The Struggle is Real!

Good, bad and the ugly of market research online communities

Boosting your qualitative market research with Neuroscience

A beginner's guide to conducting focus groups online

How to recruit & engage Gen Z for qualitative market research

How to brief your qualitative fieldwork agency for better results

What is digital ethnography?

A Beginner’s Guide to Focus Groups

5 considerations when providing incentives for qual MR participants

5 reasons why you need market research online communities

How to choose the best MROCs software for your research...

Why mums are the silent army for your qualitative market research…

What impact will wearables have on qualitative market research?

How to reduce no-shows for your qualitative fieldwork

How to recruit students for consumer fieldwork…

10 Reasons Your Agency Needs To Put MROCs in Your Proposals

Can the Smartwatch Transform Qualitative Market Research?

Let the participant become a co-researcher using mobile ethnography...

How to ensure your Online Focus Group is a success...

Could Google Cardboard be the future of qualitative market research?

Why millennials are changing qualitative market research

Consumer health & the internet: What does it mean for qual market research?

Top trends in qualitative market research for 2015

What is ethnographic research?

What is a Market Research Online Community?

Why Conduct Market Research Online Communities?

Millennials & Market Research Online Communities: The Perfect Match

Where should I host my focus group? Top tips for finding the right venue

Will the online focus group thrive or merely survive?

Why conduct focus groups as a research method?

Ready for the focus groups of the future?

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