Understanding Gen Z: Sensitive Topics & Online Communities
Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog
How to Engage Participants in Your Online Research Community
Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog
Human vs. AI: What’s the Future of Market Research Screener Writing?
At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog
Why Use a Fieldwork Agency? Trust, Transparency & Data Quality
What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question... Read the full blog
Recruiting the Over-60s: Why It’s Time to Rethink the ‘Older Audience’
When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog
Data-Driven Insights: How a Research Recruitment Agency Measures Success in Participant Recruitment
Data plays a crucial role in every part of market research - and a research recruitment agency... Read the full blog
Summer Holiday Trends 2025: What UK Travellers Are Planning
From dream destinations to last-minute deals, we wanted to know: what do summer holiday trends look... Read the full blog
4 Recruitment Pitfalls to Avoid in Market Research
If you’ve ever had a research project derailed by a last-minute dropout or spent hours trying to... Read the full blog
8 Effective Ways of Recruiting Participants for Research
When it comes to qualitative research, finding the right participants is absolutely key. After all,... Read the full blog
Recruit Participants for Focus Groups: A Smart Spend in Tough Times
As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking... Read the full blog
Sustainable Shopping: What We Learned from the Angelfish Community
Sustainability is still top of mind—but is it top of the shopping list? In March 2025, when we... Read the full blog
Recruitment Methods for Research Studies: 5 Screener Tips to find the Right Participants
Finding the right market research participants is a crucial part of any study – but getting it... Read the full blog
5 Common Challenges in Recruitment of Research Participants – And How to Avoid Them!
Recruiting the right market research participants is like baking a cake. Get the ingredients right,... Read the full blog
Retail Trends 2025: What Consumers Really Think
Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy... Read the full blog
Synthetic Respondents in Market Research: Risk or Reward?
Market research is all about understanding real people—how they think, feel, and behave. But what... Read the full blog
How to achieve great engagement in your MROC
Researchers who employ a market research online community (MROC) for usable insights need to put an... Read the full blog
Top Tips for Consent Forms for Market Research Participant Recruitment
Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to... Read the full blog
AI in 2025: What We Learned from the Angelfish Community
AI is everywhere right now. Whether it’s writing content, answering questions, or even creating... Read the full blog
An Introduction to Angelfish Fieldwork: Your Go-To for All Things Consumer Insight
At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that... Read the full blog
Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we... Read the full blog
Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog
Tapping into the Customer Voice for Lasting Insight Impact
In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... Read the full blog
How to Engage Participants in Qualitative Market Research
In qualitative market research, the value of your insights directly depends on how engaged your... Read the full blog
6 Ways to Recruit Children and Young People for Market Research
In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog
5 Mistakes in Focus Group Research (And How to Avoid Them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog
January Health Goals: What We Learned from the Angelfish Community
As 2025 begins, we're all about fresh starts and healthy habits. To capture the pulse of the... Read the full blog
What is Digital Ethnography?
Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog
What is a focus group and how can it benefit your market research?
The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog
Meet the Sales Team: Emma and Harry
Introducing our wonderful sales team, your first point of contact at Angelfish Fieldwork. Angelfish... Read the full blog
10 Tips for Conducting Market Research with Children & Young People
Qualitative market research with children and young people is an area that is continuing to grow in... Read the full blog
Top 10 Tips for Moderating Successful Focus Groups
Running successful focus groups requires a great moderator who can bring out the best in... Read the full blog
The Potential of AI in Market Research
Artificial Intelligence (AI) is rapidly transforming many industries, and market research is no... Read the full blog
Back to School 2024: What We Learned from Parents
How did parents feel about kids going back to school this year? We conducted a survey to find out.... Read the full blog
Election Results 2024: What We Learned from the Public
On the morning the General Election results were announced, we conducted a pulse survey to capture... Read the full blog
2024 Olympics: What We Learned from the Public
In the lead-up to the 2024 Olympic Games, we asked our community at Angelfish Opinions to share... Read the full blog
Unlocking Gen Alpha: What Brands Need to Know
Generation Alpha, born after 2010, represents a burgeoning demographic that is rapidly reshaping... Read the full blog
Molly Nominated for Operations Future Leader at the Oppies!
We’re thrilled to share some exciting news from the Angelfish Fieldwork team—our very own Molly is... Read the full blog
The Ultimate Guide to Market Research Duos and Trios
Market research is continuously evolving, with innovative methods and market research trends... Read the full blog
Our Top Takeaways from the AQR Conference: Humanity Fights Back!
Director of Operations Kelly and Senior Project Manager Molly recently attended the AQR Humanity... Read the full blog
Angelfish Fieldwork joins the MRS Operations Network
We’re super excited to be part of the MRS Operations Network. Here’s what that means for us (and... Read the full blog
Your must-have checklist for recruiting for and conducting successful media market research
The media industry is perhaps one of the most varied in the world. From the diverse types of media... Read the full blog
7 Questions Every User Research Recruitment Screener Should Include
There’s no denying that writing a user research recruitment screener can be a bit of a complicated... Read the full blog
Respondent Engagement: 6 Simple Ways to Get the Results You Need
The success of your research depends on a lot of factors - and there’s no denying that the level of... Read the full blog
Step-by-Step UX Research Recruitment with a Specialist Agency
Why working with a specialist UX research recruitment agency makes all the difference In a world... Read the full blog
Face-to-face vs remote focus groups: which should you use when?
Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... Read the full blog
Belle shortlisted for the AQR Parker Prize
Did you know that our very own Amabel was recently shortlisted for the AQR’s Parker Prize for... Read the full blog
5 Quickfire Ways to Nail Your User Testing Recruitment
We’ve said it before, and we’ll say it again. When it comes to conducting user testing, the quality... Read the full blog
5 things to know about writing market research recruitment questionnaires
If you are conducting a market research project, one of the first things you will need to do is... Read the full blog
Why every brand should be conducting accessibility market research
In today’s world, there’s simply no excuse for not being accessible. Accessibility describes the... Read the full blog
Six signs it’s time to team up with a market research fieldwork agency
Are you struggling with your market research recruitment? Perhaps you’re finding it hard to source... Read the full blog
Research recruitment cannot succeed on typing tools alone (here’s why)
A typing tool, also known as a segmentation tool or an algorithm, is something used to define... Read the full blog
Tech checks for UX research: the what, why and how
You don’t need us to tell you how important UX research is. User satisfaction is now deemed a... Read the full blog
8 Things Your Qual Market Research Consent Form Must Include When Recruiting Participants in Qualitative Research
When it comes to recruiting participants in qualitative research, informed consent is vital. As... Read the full blog
The Importance of Phone Validation in User Research Recruitment
It goes without saying that participant validation — particularly phone validation — is paramount... Read the full blog
5 Fantastic Focus Group Task Ideas to Boost Engagement and Insight
Read this blog to discover some fantastic focus group activities to get you the insights you need... Read the full blog
Trying to find participants for your market research? Read this first
The quality of market research participants can truly make or break a project. After all, if your... Read the full blog
Your Comprehensive Guide to Diversity and Inclusion in Market Research
“Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in... Read the full blog
Market Research Participant Recruitment: Full-Service vs. Fieldwork Agencies
When planning a market research project, one of the big decisions you need to make is whether to... Read the full blog
How to make your market research projects as accessible as possible
Making research accessible is more crucial than ever before. But what do we mean by accessible... Read the full blog
Online vs Face-to-Face Market Research Post-Covid: Which is Best for Research Participant Recruitment?
The world of research participant recruitment has undergone a huge shift since the COVID-19... Read the full blog
The Five Basic Rules of Briefing Your Market Research Recruitment Agency
Once you’ve established the feasibility of your project and decided on a sample size, it’s time to... Read the full blog
“A window on the world" – how COVID-19 has changed media consumption
We’ve been recruiting participants for media market research projects since our inception here at... Read the full blog
How to Recruit Users for User Research – and Keep Them Engaged
It’s one thing to know how to recruit users for user research... …but keeping them engaged before... Read the full blog
Avoid These 8 Common User Research Mistakes
User research is a rapidly growing field – and increasingly in demand from brands and businesses.... Read the full blog
Six things to consider before choosing market research incentives
The Market Research Society describes an incentive as “any benefit offered to respondents to... Read the full blog
How to find user testers for a design sprint
We all know that the customer is king. As brands compete to become more customer-centric, it’s more... Read the full blog
Lockdown Life: Lockdown 2.0
Discover the results from our latest survey, which explores people’s purchasing decisions, festive... Read the full blog
The importance of an over-recruit in usability testing recruitment
While ideally you want to take your time with both online and face-to-face usability testing, it’s... Read the full blog
Respondent engagement: Six simple ways to get the results you need
The success of your research depends on a lot of factors - and the level of respondent engagement... Read the full blog
Top tips for your design sprint user testing recruitment
A design sprint is a powerful insight tool that enables you to get things done - fast. It combines... Read the full blog
Lockdown Life: Black Friday & Christmas
Read on to discover the results from our 2020 Christmas and Black Friday insights survey, which... Read the full blog
How to recruit respondents for your qualitative market research
The secret to successful qualitative market research is all in the people. Basically, without the... Read the full blog
Lockdown Life: Supermarkets
Discover the results from our latest survey on attitudes to supermarket shopping and retail during... Read the full blog
Why do a design sprint?
For those of you that aren’t familiar with what a design sprint is, it is a five-day process that... Read the full blog
What is a design sprint?
If you have never heard of a design sprint, now’s the time to get involved! If you find yourself... Read the full blog
Five tips for expert respondent validation in online market research
Expert respondent validation is an integral part of the fieldwork process: As a market researcher,... Read the full blog
7 questions you need to ask before choosing MROC software
Are you thinking of making the move to market research online communities? Or maybe you’ve already... Read the full blog
5 ways Market Research Online Communities will save you time, costs and resources
Market research is one of the cornerstones of brand success. Simply put, without knowing consumer... Read the full blog
Five top tips for engaging and empowering young people during research
Market research with children and young people is becoming more and more popular It's therefore... Read the full blog
Lockdown Life: Holidays
Explore our infographic on people’s attitudes towards holidays during the first lockdown in 2020... Read the full blog
Lockdown Life: Sport
In this Lockdown Life survey, we explored people’s behaviours, opinions and activities around... Read the full blog
Lockdown Life: Media
Uncover the eye-opening results from Angelfish Fieldwork’s survey, which explored respondents’... Read the full blog
The new normal: the impact on the retail industry & market research
The retail industry has undergone some pretty dramatic transformations over the last decade...... Read the full blog
Nine top tips for usability testing with children & young people
As user experience continues to become a key brand differentiator, usability testing is growing in... Read the full blog
How to engage non-tech savvy audiences in online qualitative research
Despite approximately three million people using the internet and being familiar with technology... Read the full blog
Five ways mobile ethnography can help research consumer behaviour
Ethnography is a type of research that allows researchers to observe respondents in their natural... Read the full blog
Six top tips for successful online focus groups
Online focus groups are an amazing market research methodology option that should be part of every... Read the full blog
Best Practices: Market Research with Children & Young People
Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog
Speaking to young people in their language - the struggle is real!
Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that... Read the full blog
4 ways to recruit people for user experience testing
User experience testing refers to evaluating a product or service by testing it with representative... Read the full blog
How diversity in retail is affecting market research
According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read the full blog
Understanding and engaging with the customers of tomorrow
A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read the full blog
The conscious consumer and how to target them for market research
According to recent research, 75% of Brits are adopting ethical shopping and healthier eating... Read the full blog
Why market research is all about the relationships
In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read the full blog
Want to find out what your retail customers really want? Here’s how...
Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read the full blog
Our thoughts about the future of fashion retail and how to prepare for it
Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read the full blog
Customers today want to be heard: here’s why you need to listen
It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read the full blog
Five Ways to Recruit Respondents for Your Retail Market Research
Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read the full blog
Why UX is so important for businesses today
User Experience Testing (also known as UX testing) is when a product or service is evaluated by... Read the full blog
Face to Face or Remote User Testing: Which is Right For You?
User testing is when a company evaluates its products or services by testing it with representative... Read the full blog
How to Make Online Research with Baby Boomers a Success
The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read the full blog
5 Things to Think About When Conducting Research with Customer Lists
When it comes to successful consumer market research recruitment, it all comes down to the... Read the full blog
How to engage young people and kids in market research
Market research involving kids and youth is an incredibly useful area: not only do they have an... Read the full blog
Looking for software for your user testing? Here are our top five!
Customers today have more choice and freedom than ever before, which means that attracting and... Read the full blog
Your go-to task idea guide for market research online communities
A market research online community (MROC) is a modern research methodology where a private network... Read the full blog
Your guide to conducting feasibility testing
Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog
Four tips to help you start telling stories in your research
Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read the full blog
A Beginner's Guide to Getting the Most Out of Your Focus Groups
The Lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog
How to make the most out of your insight budget
Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read the full blog
Meet the team: five minutes with Kelly
At Angelfish, one of the things we pride ourselves on most is the people in our team and the... Read the full blog
Understanding consent in market research: why this shouldn't hold you back
When carrying out market research, one of the first and most important things you need to do is... Read the full blog
How technology can make your accompanied shop even more awesome
The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read the full blog
How to achieve maximum engagement in your accompanied shop
So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read the full blog
How to use the power of social to recruit for your next accompanied shop
In our previous article, we explained what accompanied shopping is and why it is such a popular... Read the full blog
Accompanied shopping 101
In today’s world, the customer is becoming increasingly important. As brands fight to become more... Read the full blog
Four tips on how to recruit Gen Z for market research
Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market... Read the full blog
Let’s hear it for the dads! Why market research isn’t just about mums
There’s no denying that the subject of gender equality is all over the media at the moment. But the... Read the full blog
Is human experience the new customer experience?
“The purpose of business is not to make a profit but to satisfy the needs and expectations of... Read the full blog
How to make the most out of your market research budget
In an age where cost effectiveness is so important, it’s vital that you know how to justify your... Read the full blog
Back to basics: everything you need to know about GDPR in market research
The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to... Read the full blog
The power of storytelling in qualitative market research
Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and... Read the full blog
Why is diversity so important in market research?
Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty... Read the full blog
Our predictions for the future of market research
Originally published 18th March 2019 The last few years have seen some pretty big changes in the... Read the full blog
Why we shouldn't be ignoring the growing segment of 'Otherhood'
Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read the full blog
Why Video Research Works So Well With Generation Z
Move over Millennials, Generation Z are now centre stage. Born between 1995 and 2010, Gen Z are... Read the full blog
Is AI the future of customer experience?
AI is something of a buzzword right now - especially when it comes to how it can transform the... Read the full blog
Six reasons why a local fieldwork agency will find better respondents
These days, the world is smaller and more interconnected than ever before. However, when it comes... Read the full blog
Easy-to-follow advice for expert validation
So you've conducted your feasibility assessment, briefed your agency, and started recruiting... Read the full blog
Understanding the Process of Finding Participants
Struggling to find high quality participants for your upcoming project? Discover everything about... Read the full blog
How tech can help reduce respondent fatigue
Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read the full blog
Why you should always carry out a feasibility test
Before starting any type of market research recruitment, you should always carry out a thorough... Read the full blog
Our step-by-step guide to qualifying participants for qual MR
You’ve decided on your objectives, identified your target audience and even recruited some pretty... Read the full blog
Market research methods explained
When it comes to effectively engaging with your target audience and generating the results you... Read the full blog
Five onboarding tricks you won’t want to miss
You probably already know about the benefits of online qual research: it’s a fast and... Read the full blog
What’s included in my fieldwork costs?
The success of your qualitative market research project ultimately depends on the people recruited... Read the full blog
When do I need a full service market research agency?
When you kick off your qualitative market research study, there are a number of things to consider.... Read the full blog
How technology is changing market research
The market research world has undergone some serious advances over the past 20 years, with new... Read the full blog
4 Top Tips: Researching Sensitive Topics with Children & Young People
There are a number of things to think about when conducting qualitative market research with... Read the full blog
How to achieve maximum engagement in your mobile ethnography
Mobile ethnography is a type of research methodology that allows researchers to observe respondents... Read the full blog
Four ways to recruit young people via social media
Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read the full blog
Four mobile ethnography lessons you won’t want to miss
Mobile ethnography is transforming qualitative market research by turning participants into... Read the full blog
How to harness video to reach young people for market research
Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog
The Power of Social Media in Recruiting Fresh Research Participants
Social media has never been more popular. 82.2% of the UK population use social media, with the... Read the full blog
How Facebook can help you recruit niche audiences
When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog
Why you should use mobile ethno as an extension to your research
Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read the full blog
Market research - it's more than just data collection!
Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog
What exactly should I expect from my market research recruitment updates?
If you want to get the most out of your market research project, one of the most important steps is... Read the full blog
5 top tips: feasibility testing for your qualitative market research
Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog
Four things we learnt from Gen Z market research participants
Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read the full blog
How on Earth Does List Recruitment Work in Market Research?
We all know how important it is to recruit the right people for your market research project. After... Read the full blog
What are the benefits of using a viewing facility?
Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog
How to Get the Right Amount of Respondents for Your Market Research
When you carry out market research for your business, getting everything in place takes time,... Read the full blog
Where to Host Your Focus Group Event?
Focus groups are a brilliant way to uncover insights that help shape your marketing, messaging and... Read the full blog
Five task ideas to use for your next market research online community...
Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog
Six mistakes that turn in-home interviews into a logistical nightmare
In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog
What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog
Seven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog
Five tips for incentivising children in qual market research
We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog
Six common mistakes in online qualitative research - and how to avoid them
Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog
The importance of UX testing with the whole Click & Collect experience
UX testing, also known as usability testing or User Experience Testing, involves evaluating a... Read the full blog
How accompanied shops can provide detailed shopper insights
Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read the full blog
Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog
MR and the digital age - where do traditional research methods fit?
You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read the full blog
Three Tools to Revolutionise Your Online Focus Groups
Online focus groups have become second nature for many of us, but that doesn’t mean we can’t keep... Read the full blog
In-store ordering – is this the next step for retail & shopper insights?
There’s no denying that the advance of technology is transforming everything, from everyday life to... Read the full blog
Moderated User Research: Top Tips
When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read the full blog
How to use WhatsApp to gain deeper shopper insights
It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a... Read the full blog
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog
Your guide to mobile diaries for qualitative market research
Qualitative market research professionals are increasingly moving away from traditional paper-based... Read the full blog
Could artificial intelligence transform the retail sector?
Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst... Read the full blog
How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read the full blog
Is microchipping humans the next big thing?
A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:... Read the full blog
How to be realistic with your qualifying criteria for qual market research
How to be realistic with your qualifying criteria for qual market research Read the full blog
Five reasons online communities will revolutionise your retail MR
Market research online communities (MROCs) are a modern research technique that sees respondents... Read the full blog
How to successfully recruit an assisted shop for your qual MR
Assisted shopping is a great way for a brand to get customer insights straight from the source.... Read the full blog
A beginner’s guide to qualifying your participants without losing the plot!
So, you’ve thoroughly researched your market research subject, identified your target audience, and... Read the full blog
Hot research method of the moment – mobile qual
Methodology of the moment – mobile qual Across all areas of market research we’re starting to see... Read the full blog
How speaking to respondents will revolutionise your qual market research
It goes without saying that everybody wants the very best participants for their qualitative market... Read the full blog
How to Engage Generation Z in Qualitative Market Research
Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re... Read the full blog
How to utilise mobile qual in your next assisted shop
Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing... Read the full blog
How to sell market research online communities to your boss
Some say traditional workplaces are dying – their “one size fits all policies” are no longer... Read the full blog
Five Ways to Give Your Focus Group a Makeover
A focus group, no matter how intricately you’ve planned it, will only work with the right... Read the full blog
Types of Qualitative Market Research + Recruitment Tips
Choosing the right qualitative market research method can feel overwhelming — especially if you’re... Read the full blog
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog
6 Ways To Target Millennials For Focus Group Research
Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog
Millennials Part Ways with Traditional Research Methods
Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
Why Go Pro could be the answer to your qualitative fieldwork
It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog
The Importance of Over-Recruiting Your Focus Group Respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog
Five reasons you should use WhatsApp in your online qualitative research
What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog
Planning a market research online community? Avoid these six mistakes!
One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog
What does the GRIT report mean for qualitative market research?
Market research as we know it today has been in existence for nearly 100 years. And surely even... Read the full blog
Good, bad and the ugly of market research online communities
Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog
Boosting Your Qualitative Market Research with Neuroscience Techniques
Over the last few decades, scientists have been making greater and greater progress in unlocking... Read the full blog
A Beginner's Guide to Conducting Focus Groups Online
Focus groups have always played a key role in market research since they are one of the most... Read the full blog
How to recruit & engage Gen Z for qualitative market research
Global, social, visual and technologically enabled – you can’t get a much more readily accessible... Read the full blog
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