How to find user testers for a design sprint
We all know that the customer is king. As brands compete to become more customer-centric, it’s... Read more
Lockdown Life: Lockdown 2.0
Discover the results from our latest survey, which explores people’s purchasing decisions, festive... Read more
The importance of an over-recruit in usability testing recruitment
While ideally you want to take your time with both online and face-to-face usability testing, it’s... Read more
Respondent engagement: Six simple ways to get the results you need
The success of your research depends on a lot of factors - and the level of respondent engagement... Read more
Top tips for your design sprint user testing recruitment
A design sprint is a powerful insight tool that enables you to get things done - fast. It... Read more
Lockdown Life: Black Friday & Christmas
Discover the results from our latest survey on attitudes to Black Friday and Christmas during... Read more
How to recruit respondents for your qualitative market research
The secret to successful qualitative market research is all in the people. Basically, without the... Read more
Lockdown Life: Supermarkets
Discover the results from our latest survey on attitudes to supermarket shopping during lockdown: Read more
Why do a design sprint?
For those of you that aren’t familiar with what a design sprint is, it is a five-day process that... Read more
What is a design sprint?
If you have never heard of a design sprint, now’s the time to get involved! If you find yourself... Read more
5 tips for expert respondent validation in online market research
Expert respondent validation is an integral part of the fieldwork process: As a market researcher,... Read more
7 questions you need to ask before choosing MROC software
Are you thinking of making the move to market research online communities? Or maybe you’ve already... Read more
5 ways Market Research Online Communities will save you time, costs and resources
Market research is one of the cornerstones of brand success. Simply put, without knowing consumer... Read more
Five top tips for engaging and empowering young people during research
Market research with children and young people is becoming more and more popular It's therefore... Read more
Lockdown Life: Holidays
Discover the results from our latest survey on attitudes to holidays during lockdown: Read more
Lockdown Life: Sport
Today marks the return of live sport! Discover the results from the latest edition of our Lockdown... Read more
Lockdown Life: Media
Discover the results from our market research on media consumption during lockdown. Read more
The new normal: the impact on the retail industry & market research
The retail industry has undergone some pretty dramatic transformations over the last decade...... Read more
9 top tips for usability testing with children & young people
As user experience continues to become a key brand differentiator, usability testing is growing in... Read more
How to engage non-tech savvy audiences in online qualitative research
Despite approximately three million people using the internet and being familiar with technology... Read more
Five ways mobile ethnography can help research consumer behaviour
Ethnography is a type of research that allows researchers to observe respondents in their natural... Read more
Six top tips for successful online focus groups
Online focus groups are an amazing market research methodology option that should be part of every... Read more
Best Practices: Market Research with Children & Young People
Many of the difficulties that qualitative market researchers have to overcome when working with... Read more
Speaking to young people in their language - the struggle is real!
Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that... Read more
4 ways to recruit people for user experience testing
User experience testing refers to evaluating a product or service by testing it with representative... Read more
How diversity in retail is affecting market research
According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read more
Understanding and engaging with the customers of tomorrow
A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read more
The conscious consumer and how to target them for market research
According to recent research, 75% of Brits are adopting ethical shopping and healthier eating... Read more
Why market research is all about the relationships
In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read more
Want to find out what your retail customers really want? Here’s how...
Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read more
Our thoughts about the future of fashion retail and how to prepare for it
Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read more
Customers today want to be heard: here’s why you need to listen
It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read more
Five ways to recruit respondents for your retail market research
Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read more
Why UX is so important for businesses today
User experience testing (also known as UX testing) is when a product or service is evaluated by... Read more
Face to face or remote user testing: which is right for you?
User testing (also known as usability testing, user experience testing and UX testing) is when a... Read more
Meet the team: five minutes with Jade
At Angelfish, there’s nothing more important to us than the relationships we build with our clients... Read more
How to smash an online study with baby boomers
The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read more
Five things to think about when conducting research with customer lists
When it comes to successful consumer market research recruitment, it all comes down to the... Read more
How to engage young people and kids in market research
Market research involving kids and youth is an incredibly useful area: not only do they have an... Read more
Looking for software for your user testing? Here are our top five!
Customers today have more choice and freedom than ever before, which means that attracting and... Read more
Your go-to task idea guide for market research online communities
A market research online community (MROC) is a modern research methodology where a private network... Read more
Your guide to conducting feasibility testing
Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read more
Four tips to help you start telling stories in your research
Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read more
A beginner's guide to getting the most out of your focus groups
The lowdown Focus groups are one of the most popular and effective market research methodologies... Read more
How to make the most out of your insight budget
Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read more
Meet the team: five minutes with Kelly
At Angelfish, one of the things we pride ourselves on most is the people in our team and the... Read more
Understanding consent in market research: why this shouldn't hold you back
When carrying out market research, one of the first and most important things you need to do is... Read more
How technology can make your accompanied shop even more awesome
The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read more
How to achieve maximum engagement in your accompanied shop
So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read more
How to use the power of social to recruit for your next accompanied shop
In our previous article, we explained what accompanied shopping is and why it is such a popular... Read more
Accompanied shopping 101
In today’s world, the customer is becoming increasingly important. As brands fight to become more... Read more
Four tips on how to recruit Gen Z for market research
Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market... Read more
Let’s hear it for the dads! Why market research isn’t just about mums
There’s no denying that the subject of gender equality is all over the media at the moment. But the... Read more
Is human experience the new customer experience?
“The purpose of business is not to make a profit but to satisfy the needs and expectations of... Read more
How to make the most out of your market research budget
In an age where cost effectiveness is so important, it’s vital that you know how to justify your... Read more
Back to basics: everything you need to know about GDPR in market research
The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to... Read more
The power of storytelling in qualitative market research
Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and... Read more
Why is diversity so important in market research?
Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty... Read more
Our predictions for the future of market research
Originally published 18th March 2019 The last few years have seen some pretty big changes in the... Read more
Why we shouldn't be ignoring the growing segment of 'Otherhood'
Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read more
Why video is so important when conducting market research with Gen Z
Move over Millennials, there’s a new generation in town! Generation Z refers to those born between... Read more
Is AI the future of customer experience?
AI is something of a buzzword right now - especially when it comes to how it can transform the... Read more
6 reasons why a local fieldwork agency will find better respondents
These days, the world is smaller and more interconnected than ever before. However, when it comes... Read more
Easy-to-follow advice for expert validation
So you've conducted your feasibility assessment, briefed your agency, and started recruiting... Read more
Understanding the process of finding participants
Understanding the process of finding participants A good qualitative market research study is all... Read more
How tech can help reduce respondent fatigue
Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read more
The five basic rules of briefing your market research recruitment agency
Once you’ve established the feasibility of your project and decided on a sample size, it’s time to... Read more
Why you should always carry out a feasibility test
Before starting any type of market research recruitment, you should always carry out a thorough... Read more
Our step-by-step guide to qualifying participants for qual MR
You’ve decided on your objectives, identified your target audience and even recruited some pretty... Read more
Market research methods explained
When it comes to effectively engaging with your target audience and generating the results you... Read more
Five onboarding tricks you won’t want to miss
You probably already know about the benefits of online qual research: it’s a fast and... Read more
What’s included in my fieldwork costs?
The success of your qualitative market research project ultimately depends on the people recruited... Read more
When do I need a full service market research agency?
When you kick off your qualitative market research study, there are a number of things to consider.... Read more
How technology is changing market research
The market research world has undergone some serious advances over the past 20 years, with new... Read more
4 top tips: researching sensitive topics with children & young people
There are a number of things to think about when conducting qualitative market research with... Read more
How to achieve maximum engagement in your mobile ethnography
Mobile ethnography is a type of research methodology that allows researchers to observe respondents... Read more
Four ways to recruit young people via social media
Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read more
Four mobile ethnography lessons you won’t want to miss
Mobile ethnography is transforming qualitative market research by turning participants into... Read more
How to harness video to reach young people for market research
Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read more
Why social media can help you find fresh respondents
Social media has never been more popular. People are spending more time than ever before on various... Read more
How Facebook can help you recruit niche audiences
When kicking off a market research study, one of the first steps is always determining what kind of... Read more
Why you should use mobile ethno as an extension to your research
Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read more
Market research - it's more than just data collection!
Market research is changing. In today’s digital world, simple questions such as “do my customers... Read more
What exactly should I expect from my market research recruitment updates?
If you want to get the most out of your market research project, one of the most important steps is... Read more
5 top tips: feasibility testing for your qualitative market research
Carrying out a feasibility assessment is an essential part of any successful market research study.... Read more
Four things we learnt from Gen Z market research participants
Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read more
How on earth does list recruitment work in market research?
We all know how important it is to recruit the right people for your market research project. After... Read more
What are the benefits of using a viewing facility?
Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read more
How to get the right amount of respondents for your market research
When you carry out market research for your business, getting everything in place takes time,... Read more
Where to host your focus group event?
Focus groups are essential for discovering key insights to help you market your business more... Read more
Five task ideas to use for your next market research online community...
Market research online communities are continuing to grow in popularity, with 82% of market... Read more
Six mistakes that turn in-home interviews into a logistical nightmare
In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read more
10 tips for conducting market research with children & young people
Qualitative market research with children and young people is an area that is growing in popularity... Read more
What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read moreSeven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read more
Five tips for incentivising children in qual market research
We’re starting to see more and more qualitative research being carried out with children and young... Read more
Six common mistakes in online qualitative research - and how to avoid them
Online qualitative market research interviews – whether conducted in individual or group settings -... Read more
Six ways to recruit children and young people for market research
In recent years there’s been a shift in the market research world with more and more qualitative... Read more
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read more
Full service market research versus fieldwork – which one is right for you?
There are a number of important decisions to make when you undertake a market research project.... Read more
The importance of UX testing with the whole Click & Collect experience
UX testing, also known as usability testing, involves evaluating a product or service by testing it... Read more
How accompanied shops can provide detailed shopper insights
Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read more
Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read more
MR and the digital age - where do traditional research methods fit?
You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read more
Three tools to revolutionise your online focus groups
Online focus groups have become more and more popular in recent years – and when you look at the... Read more
In-store ordering – is this the next step for retail & shopper insights?
There’s no denying that the advance of technology is transforming everything, from everyday life to... Read more
Moderated User Research: Top Tips
When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read more
How to use WhatsApp to gain deeper shopper insights
It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a... Read more
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read more
Could artificial intelligence transform the retail sector?
Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst... Read more
How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read more
Is microchipping humans the next big thing?
A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:... Read more
The story of Angelfish: a little bit about us
The Angelfish Group is a dedicated marketing and research services company based in Cheltenham,... Read more
How to be realistic with your qualifying criteria for qual market research
How to be realistic with your qualifying criteria for qual market research Read more
5 reasons online communities will revolutionise your retail MR
Market research online communities (MROCs) are a modern research technique that sees respondents... Read more
How to successfully recruit an assisted shop for your qual MR
Assisted shopping is a great way for a brand to get customer insights straight from the source.... Read more
A beginner’s guide to qualifying your participants without losing the plot!
So, you’ve thoroughly researched your market research subject, identified your target audience, and... Read more
Hot research method of the moment – mobile qual
Methodology of the moment – mobile qual Across all areas of market research we’re starting to see... Read more
How speaking to respondents will revolutionise your qual market research
It goes without saying that everybody wants the very best participants for their qualitative market... Read more
Move over, Millennials - here comes Generation Z
Originally written on 25th April 2018 The Millennials’ time in the spotlight is starting to wane.... Read more
How to utilise mobile qual in your next assisted shop
Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing... Read more
How to achieve great engagement in your MROC
Researchers who employ a market research online community (MROC) for usable insights need to put an... Read more
How to sell market research online communities to your boss
Some say traditional workplaces are dying – their “one size fits all policies” are no longer... Read more
5 ways to give your focus group a makeover!
A focus group, no matter how intricately you’ve planned it, will only work with the right... Read more
A beginners guide to qualitative market research methodologies
Choosing a qualitative market research methodology can be a daunting process, especially if you are... Read more
5 mistakes in focus group research (and how to avoid them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read more
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read more
6 Ways To Target Millennials For Focus Group Research
Focus group research is a powerful way to gather unique insights to improve your products and... Read more
Millennials Part Ways with Traditional Research Methods
Today, when market research professionals go about their work, the phrase that is often top of mind... Read more
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read more
How to conduct your focus group like a pro this Christmas
Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read more
5 wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read more
Why Go Pro could be the answer to your qualitative fieldwork
It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read more
What is a focus group and how can it benefit your market research?
The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read more
The importance of over-recruiting your focus group respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read more
5 reasons you should use WhatsApp in your online qualitative research
What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read more
Planning a market research online community? Avoid these 6 mistakes!
One of the fastest growing methods of qualitative research in recent years is the market research... Read more
10 moderating tips to follow for successful focus groups
Running successful focus groups requires a great moderator who can bring out the best in... Read more
What does the GRIT report mean for qualitative market research?
Market research as we know it today has been in existence for nearly 100 years. And surely even... Read more
Good, bad and the ugly of market research online communities
Market research online communities are a popular methodology in any market researcher’s toolkit.... Read more
Boosting your qualitative market research with Neuroscience
Over the last few decades, scientists have been making greater and greater progress in unlocking... Read more
A beginner's guide to conducting focus groups online
Focus groups have always played a key role in market research since they are one of the most... Read more
How to recruit & engage Gen Z for qualitative market research
Global, social, visual and technologically enabled – you can’t get a much more readily accessible... Read more
How to brief your qualitative fieldwork agency for better results
If you want to get the most out of your market research project, one of the most crucial steps is... Read more
What is digital ethnography?
Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read more
A Beginner’s Guide to Focus Groups
Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can... Read more
5 reasons why you need market research online communities
A market research online community is a modern research technique whereby a group of pre-determined... Read more
Why parents are an essential demographic for qualitative market research
Mums are often referred to as the silent army – a mighty force that can be overlooked but who... Read more
What impact will wearables have on qualitative market research?
Wearables are the new kid on the block when it comes to qualitative market research, but it... Read more
How to reduce no-shows for your qualitative fieldwork
It’s the day of your qualitative fieldwork that you have been planning for weeks. You’re at the... Read more
How to recruit students for consumer fieldwork…
Generation Z - that’s those born in 1995 or later - are coming of age. In fact, by next year, they... Read more
10 Reasons Your Agency Needs To Put MROCs in Your Proposals
Focus groups have long been an important strategy for market research agencies that want to help... Read more
Can the Smartwatch Transform Qualitative Market Research?
The idea that a person could search for information with a special pair of glasses, check their... Read more
Let the participant become a co-researcher using mobile ethnography...
Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read more
How to ensure your Online Focus Group is a success...
Conducting an online focus group is a highly effective way to draw insights from a range of... Read more
Could Google Cardboard be the future of qualitative market research?
We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read more
Why millennials are changing qualitative market research
Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read more
Consumer health & the internet: What does it mean for qual market research?
“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read more
What is ethnographic research?
The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read more
What is a Market Research Online Community?
The AQR describes a market research online community as “a closed network of respondents taking... Read more
Why Conduct Market Research Online Communities?
You already know what a Market Research Online Community (MROC) is, and that this internet-based... Read more
Millennials & Market Research Online Communities: The Perfect Match
Millennials are an increasingly important demographic to market researchers. They comprise a large... Read more
Where should I host my focus group? Top tips to find the right venue
Where should I host my focus group? Top tips for finding the right venue Read more
Will the online focus group thrive or merely survive?
Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read more
