Discover our recent blog posts

6 things to consider before choosing market research incentives

The Market Research Society describes an incentive as “any benefit offered to respondents to... Read more

How to find user testers for a design sprint  

We all know that the customer is king.   As brands compete to become more customer-centric, it’s... Read more

Lockdown Life: Lockdown 2.0

Discover the results from our latest survey, which explores people’s purchasing decisions, festive... Read more

The importance of an over-recruit in usability testing recruitment

While ideally you want to take your time with both online and face-to-face usability testing, it’s... Read more

Respondent engagement: Six simple ways to get the results you need

The success of your research depends on a lot of factors - and the level of respondent engagement... Read more

Top tips for your design sprint user  testing  recruitment

A design sprint is a powerful insight tool that enables you to get things done - fast.   It... Read more

Lockdown Life: Black Friday & Christmas

Discover the results from our latest survey on attitudes to Black Friday and Christmas during... Read more

How to recruit respondents for your qualitative market research

The secret to successful qualitative market research is all in the people. Basically, without the... Read more

Lockdown Life: Supermarkets

Discover the results from our latest survey on attitudes to supermarket shopping during lockdown:   Read more

Why do a design sprint?

For those of you that aren’t familiar with what a design sprint is, it is a five-day process that... Read more

What is a design sprint?

If you have never heard of a design sprint, now’s the time to get involved!   If you find yourself... Read more

5 tips for expert respondent validation in online market research

Expert respondent validation is an integral part of the fieldwork process: As a market researcher,... Read more

7 questions you need to ask before choosing MROC software

Are you thinking of making the move to market research online communities? Or maybe you’ve already... Read more

5 ways Market Research Online Communities will save you time, costs and resources

Market research is one of the cornerstones of brand success. Simply put, without knowing consumer... Read more

Five top tips for engaging and empowering young people during research

Market research with children and young people is becoming more and more popular It's therefore... Read more

Lockdown Life: Holidays

Discover the results from our latest survey on attitudes to holidays during lockdown:   Read more

Lockdown Life: Sport

Today marks the return of live sport! Discover the results from the latest edition of our Lockdown... Read more

Lockdown Life: Media

Discover the results from our market research on media consumption during lockdown. Read more

The new normal: the impact on the retail industry & market research

The retail industry has undergone some pretty dramatic transformations over the last decade...... Read more

9 top tips for usability testing with children & young people

As user experience continues to become a key brand differentiator, usability testing is growing in... Read more

How to engage non-tech savvy audiences in online qualitative research

Despite approximately three million people using the internet and being familiar with technology... Read more

Five ways mobile ethnography can help research consumer behaviour

Ethnography is a type of research that allows researchers to observe respondents in their natural... Read more

Six top tips for successful online focus groups

Online focus groups are an amazing market research methodology option that should be part of every... Read more

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read more

Speaking to young people in their language - the struggle is real!

Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that... Read more

4 ways to recruit people for user experience testing

User experience testing refers to evaluating a product or service by testing it with representative... Read more

How diversity in retail is affecting market research

According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read more

Understanding and engaging with the customers of tomorrow

A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read more

The conscious consumer and how to target them for market research

According to recent research, 75% of Brits are adopting ethical shopping and healthier eating... Read more

Why market research is all about the relationships

In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read more

Want to find out what your retail customers really want? Here’s how...

Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read more

Our thoughts about the future of fashion retail and how to prepare for it

Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read more

Customers today want to be heard: here’s why you need to listen

It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read more

Five ways to recruit respondents for your retail market research

Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read more

Why UX is so important for businesses today

User experience testing (also known as UX testing) is when a product or service is evaluated by... Read more

Face to face or remote user testing: which is right for you?

User testing (also known as usability testing, user experience testing and UX testing) is when a... Read more

Meet the team: five minutes with Jade

At Angelfish, there’s nothing more important to us than the relationships we build with our clients... Read more

How to smash an online study with baby boomers

The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read more

Five things to think about when conducting research with customer lists

When it comes to successful consumer market research recruitment, it all comes down to the... Read more

How to engage young people and kids in market research

Market research involving kids and youth is an incredibly useful area: not only do they have an... Read more

Looking for software for your user testing? Here are our top five!

Customers today have more choice and freedom than ever before, which means that attracting and... Read more

Your go-to task idea guide for market research online communities

A market research online community (MROC) is a modern research methodology where a private network... Read more

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read more

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read more

A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read more

How to make the most out of your insight budget

Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read more

Meet the team: five minutes with Kelly

At Angelfish, one of the things we pride ourselves on most is the people in our team and the... Read more

Understanding consent in market research: why this shouldn't hold you back

When carrying out market research, one of the first and most important things you need to do is... Read more

How technology can make your accompanied shop even more awesome

The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read more

How to achieve maximum engagement in your accompanied shop

So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read more

How to use the power of social to recruit for your next accompanied shop

In our previous article, we explained what accompanied shopping is and why it is such a popular... Read more

Accompanied shopping 101

In today’s world, the customer is becoming increasingly important. As brands fight to become more... Read more

Four tips on how to recruit Gen Z for market research

Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market... Read more

Let’s hear it for the dads! Why market research isn’t just about mums

There’s no denying that the subject of gender equality is all over the media at the moment. But the... Read more

Is human experience the new customer experience?

 “The purpose of business is not to make a profit but to satisfy the needs and expectations of... Read more

How to make the most out of your market research budget

In an age where cost effectiveness is so important, it’s vital that you know how to justify your... Read more

Back to basics: everything you need to know about GDPR in market research

 The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to... Read more

The power of storytelling in qualitative market research

Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and... Read more

Why is diversity so important in market research?

Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty... Read more

Our predictions for the future of market research

Originally published 18th March 2019 The last few years have seen some pretty big changes in the... Read more

Why we shouldn't be ignoring the growing segment of 'Otherhood'

Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,... Read more

Why video is so important when conducting market research with Gen Z

Move over Millennials, there’s a new generation in town! Generation Z refers to those born between... Read more

Is AI the future of customer experience?

  AI is something of a buzzword right now - especially when it comes to how it can transform the... Read more

6 reasons why a local fieldwork agency will find better respondents

 These days, the world is smaller and more interconnected than ever before. However, when it comes... Read more

Easy-to-follow advice for expert validation

So you've conducted your feasibility assessment, briefed your agency, and started recruiting... Read more

Understanding the process of finding participants

Understanding the process of finding participants A good qualitative market research study is all... Read more

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read more

The five basic rules of briefing your market research recruitment agency

Once you’ve established the feasibility of your project and decided on a sample size, it’s time to... Read more

Why you should always carry out a feasibility test

Before starting any type of market research recruitment, you should always carry out a thorough... Read more

Our step-by-step guide to qualifying participants for qual MR

You’ve decided on your objectives, identified your target audience and even recruited some pretty... Read more

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read more

Five onboarding tricks you won’t want to miss

You probably already know about the benefits of online qual research: it’s a fast and... Read more

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read more

When do I need a full service market research agency?

When you kick off your qualitative market research study, there are a number of things to consider.... Read more

How technology is changing market research

The market research world has undergone some serious advances over the past 20 years, with new... Read more

4 top tips: researching sensitive topics with children & young people

  There are a number of things to think about when conducting qualitative market research with... Read more

How to achieve maximum engagement in your mobile ethnography

Mobile ethnography is a type of research methodology that allows researchers to observe respondents... Read more

Four ways to recruit young people via social media

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read more

Four mobile ethnography lessons you won’t want to miss

Mobile ethnography is transforming qualitative market research by turning participants into... Read more

How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read more

Why social media can help you find fresh respondents

Social media has never been more popular. People are spending more time than ever before on various... Read more

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read more

Why you should use mobile ethno as an extension to your research

Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read more

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read more

What exactly should I expect from my market research recruitment updates?

If you want to get the most out of your market research project, one of the most important steps is... Read more

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read more

Four things we learnt from Gen Z market research participants

Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read more

How on earth does list recruitment work in market research?

We all know how important it is to recruit the right people for your market research project. After... Read more

What are the benefits of using a viewing facility?

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read more

How to get the right amount of respondents for your market research

When you carry out market research for your business, getting everything in place takes time,... Read more

Where to host your focus group event?

Focus groups are essential for discovering key insights to help you market your business more... Read more

Five task ideas to use for your next market research online community...

Market research online communities are continuing to grow in popularity, with 82% of market... Read more

Six mistakes that turn in-home interviews into a logistical nightmare

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read more

10 tips for conducting market research with children & young people

Qualitative market research with children and young people is an area that is growing in popularity... Read more

What does the latest GRIT report mean for qualitative market research?

The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read more

Seven top tips to make your good in-home interviews great

In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read more

Five tips for incentivising children in qual market research

We’re starting to see more and more qualitative research being carried out with children and young... Read more

Six common mistakes in online qualitative research - and how to avoid them

Online qualitative market research interviews – whether conducted in individual or group settings -... Read more

Six ways to recruit children and young people for market research

In recent years there’s been a shift in the market research world with more and more qualitative... Read more

Top tips: recruiting different social grades for market research

A social grade is a demographic, socio-economic classification that assigns every household to a... Read more

Full service market research versus fieldwork – which one is right for you?

There are a number of important decisions to make when you undertake a market research project.... Read more

The importance of UX testing with the whole Click & Collect experience

UX testing, also known as usability testing, involves evaluating a product or service by testing it... Read more

How accompanied shops can provide detailed shopper insights

Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read more

Could virtual reality enhance your qualitative market research?

It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read more

MR and the digital age - where do traditional research methods fit?

You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read more

Three tools to revolutionise your online focus groups

Online focus groups have become more and more popular in recent years – and when you look at the... Read more

In-store ordering – is this the next step for retail & shopper insights?

There’s no denying that the advance of technology is transforming everything, from everyday life to... Read more

Moderated User Research: Top Tips

When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read more

How to use WhatsApp to gain deeper shopper insights

It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a... Read more

Top tips to unlocking hard to reach audiences for qualitative research

As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read more

Could artificial intelligence transform the retail sector?

Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst... Read more

How to take the stress out of scheduling your participants for qual MR

Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read more

Is microchipping humans the next big thing?

A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:... Read more

The story of Angelfish: a little bit about us

The Angelfish Group is a dedicated marketing and research services company based in Cheltenham,... Read more

How to be realistic with your qualifying criteria for qual market research

How to be realistic with your qualifying criteria for qual market research Read more

5 reasons online communities will revolutionise your retail MR

Market research online communities (MROCs) are a modern research technique that sees respondents... Read more

How to successfully recruit an assisted shop for your qual MR

Assisted shopping is a great way for a brand to get customer insights straight from the source.... Read more

A beginner’s guide to qualifying your participants without losing the plot!

So, you’ve thoroughly researched your market research subject, identified your target audience, and... Read more

Hot research method of the moment – mobile qual

Methodology of the moment – mobile qual Across all areas of market research we’re starting to see... Read more

How speaking to respondents will revolutionise your qual market research

It goes without saying that everybody wants the very best participants for their qualitative market... Read more

Move over, Millennials - here comes Generation Z

Originally written on 25th April 2018 The Millennials’ time in the spotlight is starting to wane.... Read more

How to utilise mobile qual in your next assisted shop

Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing... Read more

How to achieve great engagement in your MROC

Researchers who employ a market research online community (MROC) for usable insights need to put an... Read more

How to sell market research online communities to your boss

Some say traditional workplaces are dying – their “one size fits all policies” are no longer... Read more

5 ways to give your focus group a makeover!

A focus group, no matter how intricately you’ve planned it, will only work with the right... Read more

A beginners guide to qualitative market research methodologies

Choosing a qualitative market research methodology can be a daunting process, especially if you are... Read more

5 mistakes in focus group research (and how to avoid them)

Focus group research is one of the most popular research methodologies. It offers several benefits... Read more

Communication tips for better engagement in online communities

According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read more

6 Ways To Target Millennials For Focus Group Research

Focus group research is a powerful way to gather unique insights to improve your products and... Read more

Millennials Part Ways with Traditional Research Methods

Today, when market research professionals go about their work, the phrase that is often top of mind... Read more

5 tips for conducting friendship pairs in qualitative market research

What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read more

How to conduct your focus group like a pro this Christmas

Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read more

5 wearable technologies you should consider for your qual MR

What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read more

Why Go Pro could be the answer to your qualitative fieldwork

It’s official –  wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read more

What is a focus group and how can it benefit your market research?

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read more

The importance of over-recruiting your focus group respondents

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read more

5 reasons you should use WhatsApp in your online qualitative research

What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read more

Planning a market research online community? Avoid these 6 mistakes!

One of the fastest growing methods of qualitative research in recent years is the market research... Read more

10 moderating tips to follow for successful focus groups

Running successful focus groups requires a great moderator who can bring out the best in... Read more

What does the GRIT report mean for qualitative market research?

Market research as we know it today has been in existence for nearly 100 years. And surely even... Read more

Good, bad and the ugly of market research online communities

Market research online communities are a popular methodology in any market researcher’s toolkit.... Read more

Boosting your qualitative market research with Neuroscience

Over the last few decades, scientists have been making greater and greater progress in unlocking... Read more

A beginner's guide to conducting focus groups online

Focus groups have always played a key role in market research since they are one of the most... Read more

How to recruit & engage Gen Z for qualitative market research

Global, social, visual and technologically enabled – you can’t get a much more readily accessible... Read more

How to brief your qualitative fieldwork agency for better results

If you want to get the most out of your market research project, one of the most crucial steps is... Read more

What is digital ethnography?

Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read more

A Beginner’s Guide to Focus Groups

Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can... Read more

5 reasons why you need market research online communities

A market research online community is a modern research technique whereby a group of pre-determined... Read more

Why parents are an essential demographic for qualitative market research

Mums are often referred to as the silent army – a mighty force that can be overlooked but who... Read more

What impact will wearables have on qualitative market research?

Wearables are the new kid on the block when it comes to qualitative market research, but it... Read more

How to reduce no-shows for your qualitative fieldwork

It’s the day of your qualitative fieldwork that you have been planning for weeks. You’re at the... Read more

How to recruit students for consumer fieldwork…

Generation Z - that’s those born in 1995 or later - are coming of age. In fact, by next year, they... Read more

10 Reasons Your Agency Needs To Put MROCs in Your Proposals

Focus groups have long been an important strategy for market research agencies that want to help... Read more

Can the Smartwatch Transform Qualitative Market Research?

The idea that a person could search for information with a special pair of glasses, check their... Read more

Let the participant become a co-researcher using mobile ethnography...

Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read more

How to ensure your Online Focus Group is a success...

 Conducting an online focus group is a highly effective way to draw insights from a range of... Read more

Could Google Cardboard be the future of qualitative market research?

 We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read more

Why millennials are changing qualitative market research

 Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read more

Consumer health & the internet: What does it mean for qual market research?

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read more

What is ethnographic research?

The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read more

What is a Market Research Online Community?

The AQR describes a market research online community as “a closed network of respondents taking... Read more

Why Conduct Market Research Online Communities?

You already know what a Market Research Online Community (MROC) is, and that this internet-based... Read more

Millennials & Market Research Online Communities: The Perfect Match

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read more

Where should I host my focus group? Top tips to find the right venue

Where should I host my focus group? Top tips for finding the right venue  Read more

Will the online focus group thrive or merely survive?

Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read more

Why conduct focus groups as a research method?

  What is a focus group research method? Focus groups are one of the most effective and most... Read more