Angelfish Fieldwork Blog

Our thoughts about the future of fashion retail and how to prepare for it
13 January, 2020 Fashion, by its very nature, is always changing. Collections come and go along with the seasons,..
Customers today want to be heard: here’s why you need to listen
08 December, 2019 It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to..
Five ways to recruit respondents for your retail market research
04 December, 2019 Retail market research is essential for brands today. In this digital age, it’s harder than ever..
Why UX is so important for businesses today
25 November, 2019 User experience testing (also known as UX testing) is when a product or service is evaluated by..
Face to face or remote user testing: which is right for you?
18 October, 2019 User testing (also known as usability testing, user experience testing and UX testing) is when a..
Meet the team: five minutes with Jade
02 October, 2019 At Angelfish, there’s nothing more important to us than the relationships we build with our clients..
How to smash an online study with baby boomers
09 September, 2019 The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning..
Five things to think about when conducting research with customer lists
06 September, 2019 When it comes to successful consumer market research recruitment, it all comes down to the..
How to engage kids and young people in market research
04 September, 2019 Market research involving kids and youth is an incredibly useful area: not only do they have an..
How to ensure your online focus groups are a success
29 August, 2019 Online focus group research is an excellent methodology that should be part of every market..
Looking for software for your user testing? Here are our top five!
23 August, 2019 Customers today have more choice and freedom than ever before, which means that attracting and..
Your go-to task idea guide for market research online communities
19 August, 2019 A market research online community (MROC) is a modern research methodology where a private network..
Seven questions you need to ask when choosing MROC software
14 August, 2019 Are you thinking of making the move to market research online communities? Or maybe you’ve already..
Your guide to conducting feasibility testing
13 August, 2019 Essentially, a feasibility test is a thorough assessment carried out prior to starting any market..
Four tips to help you start telling stories in your research
08 August, 2019 Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,..
A beginner's guide to getting the most out of your focus groups
05 August, 2019 The lowdown Focus groups are one of the most popular and effective market research methodologies..
How to make the most out of your insight budget
30 July, 2019 Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever..
Meet the team: five minutes with Kelly
25 July, 2019 At Angelfish, one of the things we pride ourselves on most is the people in our team and the..
Understanding consent in market research: why this shouldn't hold you back
24 July, 2019 When carrying out market research, one of the first and most important things you need to do is..
How technology can make your accompanied shop even more awesome
17 July, 2019 The reason accompanied shops are such a great methodology is that they replicate real-life shopping..
How to achieve maximum engagement in your accompanied shop
11 July, 2019 So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best..
How to use the power of social to recruit for your next accompanied shop
03 July, 2019 In our previous article, we explained what accompanied shopping is and why it is such a popular..
Why market research is all about the relationships
28 June, 2019 Market research is changing. In today’s customer-centric world, brands need detailed insights to..
Accompanied shopping 101
26 June, 2019 In today’s world, the customer is becoming increasingly important. As brands fight to become more..
Four tips for capturing Generation Z’s attention
13 June, 2019 Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market..
Let’s hear it for the dads! Why market research isn’t just about mums
28 May, 2019 There’s no denying that the subject of gender equality is all over the media at the moment. But the..
Is human experience the new customer experience?
17 May, 2019  “The purpose of business is not to make a profit but to satisfy the needs and expectations of..
Respondent engagement for beginners: six simple ways to get the results you need
16 May, 2019  The success of your research depends on a lot of factors - and the level of respondent engagement..
How to make the most out of your market research budget
09 May, 2019 In an age where cost effectiveness is so important, it’s vital that you know how to justify your..
Back to basics: everything you need to know about GDPR in market research
01 May, 2019  The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to..
The power of storytelling in qualitative market research
01 May, 2019 Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and..
Why is diversity so important in market research?
21 March, 2019 Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty..
Our predictions for the future of market research
18 March, 2019 The last few years have seen some pretty big changes in the market research industry. The..
Why we shouldn't be ignoring the growing segment of 'Otherhood'
13 March, 2019 Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,..
Reaching the distracted generation: why video is so important when conducting research with Gen Z
20 February, 2019 Move over Millennials, there’s a new generation in town! Generation Z refers to those born between..
Is AI the future of customer experience?
19 February, 2019   AI is something of a buzzword right now - especially when it comes to how it can transform the..
6 reasons why a local fieldwork agency will find better respondents
12 February, 2019  These days, the world is smaller and more interconnected than ever before. However, when it comes..
Easy-to-follow advice for expert validation
04 February, 2019 So you've conducted your feasibility assessment, briefed your agency, and started recruiting..
Understanding the process of finding participants
30 January, 2019 Understanding the process of finding participants A good qualitative market research study is all..
How to recruit respondents for your qualitative market research
28 January, 2019 The secret to successful qualitative market research is all in the people. Basically, without the..
How tech can help reduce respondent fatigue
22 January, 2019 Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%..
The five basic rules of briefing your market research recruitment agency
21 January, 2019 Once you’ve established the feasibility of your project and decided on a sample size, it’s time to..
Why you should always carry out a feasibility test
14 January, 2019 Before starting any type of market research recruitment, you should always carry out a thorough..
Our step-by-step guide to qualifying participants for qual MR
10 December, 2018 You’ve decided on your objectives, identified your target audience and even recruited some pretty..
Market research methods explained
05 December, 2018 When it comes to effectively engaging with your target audience and generating the results you..
Five onboarding tricks you won’t want to miss
03 December, 2018 You probably already know about the benefits of online qual research: it’s a fast and..
What’s included in my fieldwork costs?
19 November, 2018 The success of your qualitative market research project ultimately depends on the people recruited..
When do I need a full service market research agency?
13 November, 2018 When you kick off your qualitative market research study, there are a number of things to consider...
How technology is changing market research
09 November, 2018 The market research world has undergone some serious advances over the past 20 years, with new..
Four things to think about when researching sensitive topics with children and young people
17 October, 2018   There are a number of things to think about when conducting qualitative market research with..
How to achieve maximum engagement in your mobile ethnography
11 October, 2018 Mobile ethnography is a type of research methodology that allows researchers to observe respondents..
Four ways to recruit young people via social media
09 October, 2018 Teenagers and young people can have a bit of a bad reputation in the research world. Researchers..
Four mobile ethnography lessons you won’t want to miss
20 September, 2018 Mobile ethnography is transforming qualitative market research by turning participants into..
How to harness video to reach young people for market research
20 September, 2018 Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of..
Why social media can help you find fresh respondents
06 September, 2018 Social media has never been more popular. People are spending more time than ever before on various..
Five top tips for engaging and empowering young people during research
16 August, 2018 As conducting qualitative market research with children and young people becomes more and more..
How Facebook can help you recruit niche audiences
14 August, 2018 When kicking off a market research study, one of the first steps is always determining what kind of..
Why you should use mobile ethno as an extension to your research
08 August, 2018 Ethnographic research essentially turns research inside out: instead of bringing the subject to the..
Market research - it's more than just data collection!
02 August, 2018 Market research is changing. In today’s digital world, simple questions such as “do my customers..
What exactly should I expect from my market research recruitment updates?
12 July, 2018 If you want to get the most out of your market research project, one of the most important steps is..
Five top tips to help you conduct a feasibility test for your qual market research
10 July, 2018 Carrying out a feasibility assessment is an essential part of any successful market research study...
Four things we learnt from Gen Z research participants
05 July, 2018 The term Generation Z refers to those born in 1995 or later - making them the generation that are..
What exactly should I expect from my market research recruitment updates?
20 June, 2018 If you want to get the most out of your market research project, one of the most important steps is..
How on earth does list recruitment work in market research?
18 June, 2018 We all know how important it is to recruit the right people for your market research project. After..
What are the benefits of using a viewing facility?
14 June, 2018 Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There..
How to get the right amount of respondents for your market research
14 May, 2018 When you carry out market research for your business, getting everything in place takes time,..
Where to host your focus group event?
11 May, 2018 Focus groups are essential for discovering key insights to help you market your business more..
Move over, Millennials - here comes Generation Z
25 April, 2018 The Millennials’ time in the spotlight is starting to wane. Generation Z - also known as..
Five task ideas to use for your next market research online community...
17 April, 2018 Market research online communities are continuing to grow in popularity, with 82% of market..
Why you should really be user experience testing...
16 April, 2018 User experience testing (also known as UX testing or usability testing) is when a product or..
Six mistakes that turn in-home interviews into a logistical nightmare
13 March, 2018 In-home interviews are a qualitative market research methodology whereby one-to-one interviews are..
10 tips for conducting qualitative market research with children
07 March, 2018 Qualitative market research with children and young people is an area that is growing in popularity..
What does the latest GRIT report mean for qualitative market research?
20 February, 2018 The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most..
Seven top tips to make your good in-home interviews great
15 February, 2018 In-home interviews do exactly what you’d expect them to: they consist of asking your participants..
Five tips for incentivising children in qual market research
08 February, 2018 We’re starting to see more and more qualitative research being carried out with children and young..
Six common mistakes in online qualitative research - and how to avoid them
19 January, 2018 Online qualitative market research interviews – whether conducted in individual or group settings -..
Six ways to recruit children and young people for market research
15 January, 2018 In recent years there’s been a shift in the market research world with more and more qualitative..
Top tips for recruiting different social grades for market research fieldwork
15 December, 2017 A social grade is a demographic, socio-economic classification that assigns every household to a..
Full service market research versus fieldwork – which one is right for you?
11 December, 2017 There are a number of important decisions to make when you undertake a market research project...
The importance of UX testing with the whole Click & Collect experience
04 December, 2017 UX testing, also known as usability testing, involves evaluating a product or service by testing it..
A beginner’s guide to qualifying your participants without losing the plot!
20 November, 2017 So, you’ve thoroughly researched your market research subject, identified your target audience, and..
How accompanied shops can provide detailed shopper insights
17 November, 2017 Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly..
Could virtual reality enhance your qualitative market research?
09 November, 2017 It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in..
MR and the digital age - where do traditional research methods fit?
25 October, 2017 You don’t need us to tell you that technology has exploded in recent years. In fact, research..
5 ways to recruit people for user experience testing
12 October, 2017 User experience testing refers to evaluating a product or service by testing it with representative..
Three tools to revolutionise your online focus groups
03 October, 2017 Online focus groups have become more and more popular in recent years – and when you look at the..
In-store ordering – is this the next step for retail & shopper insights?
18 September, 2017 There’s no denying that the advance of technology is transforming everything, from everyday life to..
Moderation tips to get the most from your user experience testing
13 September, 2017 When it comes to user experience testing, there are two ways to do it: either with a moderator or..
How to use WhatsApp to gain deeper shopper insights
07 September, 2017 It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a..
Top tips for unlocking hard to reach audiences for qual MR
18 August, 2017 As market researchers, our job is to capture the thoughts, opinions and voices of different people..
Could artificial intelligence transform the retail sector?
16 August, 2017 Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst..
How to take the stress out of scheduling your participants for qual MR
11 August, 2017 Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve..
Is microchipping humans the next big thing?
08 August, 2017 A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:..
The story of Angelfish: a little bit about us
20 July, 2017 The Angelfish Group is a dedicated marketing and research services company based in Cheltenham,..
Hot research method of the moment – mobile qual
19 July, 2017 Methodology of the moment – mobile qual Across all areas of market research we’re starting to see..
How speaking to respondents will revolutionise your qual market research
14 July, 2017 It goes without saying that everybody wants the very best participants for their qualitative market..
How to be realistic with your qualifying criteria for qual market research
12 July, 2017 How to be realistic with your qualifying criteria for qual market research
Five fantastic reasons online communities will revolutionise your retail market research
05 July, 2017 Market research online communities (MROCs) are a modern research technique that sees respondents..
5 cost and resources benefits MROCs
14 June, 2017 Market research is one of the cornerstones of a brand’s success. Without knowing consumer..
How to successfully recruit an assisted shop for your qual MR
02 June, 2017 Assisted shopping is a great way for a brand to get customer insights straight from the source...
Five ways mobile ethnography can help research consumer behaviour
22 May, 2017 Ethnography is a type of research that allows researchers to observe respondents in their natural..
The importance of an over-recruit in usability testing
15 May, 2017 While ideally you want to take your time with both online and face-to-face usability testing, it’s..
How to utilise mobile qual in your next assisted shop
09 May, 2017 Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing..
How to achieve great engagement in your MROC
03 May, 2017 Researchers who employ a market research online community (MROC) for usable insights need to put an..
How to sell market research online communities to your boss
19 April, 2017 Some say traditional workplaces are dying – their “one size fits all policies” are no longer..
5 tips and tricks for expert respondent validation in online qual
07 April, 2017 Five tips and tricks for expert respondent validation in online qual
Is this the end of the traditional focus groups?
10 March, 2017 Focus groups have been a staple of market research for over half a century. That said, how they are..
5 ways to give your focus group a makeover!
07 March, 2017 A focus group, no matter how intricately you’ve planned it, will only work with the right..
A beginners guide to qualitative market research methodologies
22 February, 2017 Choosing a qualitative market research methodology can be a daunting process, especially if you are..
Your guide to mobile diaries for qualitative market research
15 February, 2017 Qualitative market research professionals are increasingly moving away from traditional paper-based..
5 mistakes in focus group research (and how to avoid them)
03 February, 2017 Focus group research is one of the most popular research methodologies. It offers several benefits..
Communication tips for better engagement in online communities
10 January, 2017 According to a 2015 Grit report, 52% of market researchers use market research online communities...
6 Ways To Target Millennials For Focus Group Research
05 January, 2017 Focus group research is a powerful way to gather unique insights to improve your products and..
How to engage non-tech savvy audiences in online qualitative research
12 December, 2016 Despite approximately 3 million people using the internet and having a familiarity with technology..
Millennials Part Ways with Traditional Research Methods
08 December, 2016 Today, when market research professionals go about their work, the phrase that is often top of mind..
How Mobile Research Communities Can Deliver Better Insight
30 November, 2016 You probably already know the difference between qualitative and quantitative research, but in case..
5 tips for conducting friendship pairs in qualitative market research
18 November, 2016 What is a friendship pair? A friendship pair is a type of qualitative market research technique..
How to conduct your focus group like a pro this Christmas
11 November, 2016 Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers..
5 wearable technologies you should consider for your qual MR
27 October, 2016 What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve..
Why Go Pro could be the answer to your qualitative fieldwork
27 October, 2016 It’s official –  wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue..
What is a focus group and how can it benefit your market research?
17 October, 2016 The lowdown on focus groups Focus groups are one of the most effective and popular market research..
The importance of over-recruiting your focus group respondents
13 October, 2016 An over-recruit pretty much does what it says on the tin – it’s simply when you recruit more..
5 reasons you should use WhatsApp in your online qualitative research
23 September, 2016 What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a..
Planning a market research online community? Avoid these 6 mistakes!
21 September, 2016 One of the fastest growing methods of qualitative research in recent years is the market research..
Best-Practices for Conducting Qual MR with Children & Young People
31 August, 2016 Many of the difficulties that qualitative market researchers have to overcome when working with..
10 moderating tips to follow for successful focus groups
17 August, 2016 Running successful focus groups requires a great moderator who can bring out the best in..
What does the GRIT report mean for qualitative market research?
22 July, 2016 Market research as we know it today has been in existence for nearly 100 years. And surely even..
Speaking to Millennials in Their Language - The Struggle is Real!
15 July, 2016 We’re surrounded by new phrases, words, and ideas that reflect the millennial culture. Whether..
Good, bad and the ugly of market research online communities
23 June, 2016 Market research online communities are a popular methodology in any market researcher’s toolkit...
Boosting your qualitative market research with Neuroscience
16 June, 2016 Over the last few decades, scientists have been making greater and greater progress in unlocking..
A beginner's guide to conducting focus groups online
26 May, 2016 Focus groups have always played a key role in market research since they are one of the most..
How to recruit & engage Gen Z for qualitative market research
11 May, 2016 Global, social, visual and technologically enabled – you can’t get a much more readily accessible..
How to brief your qualitative fieldwork agency for better results
18 April, 2016 If you want to get the most out of your market research project one of the crucial steps is..
What is digital ethnography?
13 April, 2016 Ethnography - or immersion - is the study of people in a real-world environment. It enables..
A Beginner’s Guide to Focus Groups
30 March, 2016 Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can..
5 considerations when providing incentives for qual MR participants
15 March, 2016 How should I decide whether to offer an incentive? Deciding whether to offer an incentive to your..
5 reasons why you need market research online communities
26 February, 2016 A market research online community is a modern research technique whereby a group of pre-determined..
How to choose the best MROCs software for your research...
01 February, 2016 Are you thinking of making the move to market research online communities? Or maybe you’ve already..
Why mums are the silent army for your qualitative market research…
28 January, 2016 They are often referred to as the silent army – a powerful force that can be overlooked but who..
What impact will wearables have on qualitative market research?
08 January, 2016 Wearables are the new kid on the block when it comes to qualitative market research, but it..
How to reduce no-shows for your qualitative fieldwork
06 January, 2016 It’s the day of your qualitative fieldwork that you have been planning for weeks. You’re at the..
How to recruit students for consumer fieldwork…
07 December, 2015 Generation Z - that’s those born in 1995 or later - are coming of age. In fact, by next year, they..
10 Reasons Your Agency Needs To Put MROCs in Your Proposals
27 November, 2015 Focus groups have long been an important strategy for market research agencies that want to help..
Can the Smartwatch Transform Qualitative Market Research?
13 November, 2015 The idea that a person could search for information with a special pair of glasses, check their..
Let the participant become a co-researcher using mobile ethnography...
30 October, 2015 Ethnography, a type of qualitative market research that puts the researcher “in the moment” with..
How to ensure your Online Focus Group is a success...
08 October, 2015  Conducting an online focus group is a highly effective way to draw insights from a range of..
Could Google Cardboard be the future of qualitative market research?
22 September, 2015  We can all picture the scene. A room of carefully chosen respondents giving their opinions on..
Why millennials are changing qualitative market research
03 September, 2015  Everyone is talking about Millennials; it seems to be the buzz word of the moment for market..
Consumer health & the internet: What does it mean for qual market research?
21 August, 2015 “Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people..
Top trends in qualitative market research for 2015
22 July, 2015 Year on year, ever since the market research industry first began to take shape in the 1920s, those..
What is ethnographic research?
09 July, 2015 The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours...
What is a Market Research Online Community?
19 June, 2015 The AQR describes a market research online community as “a closed network of respondents taking..
Why Conduct Market Research Online Communities?
16 June, 2015 You already know what a Market Research Online Community (MROC) is, and that this internet-based..
Millennials & Market Research Online Communities: The Perfect Match
02 June, 2015 Millennials are an increasingly important demographic to market researchers. They comprise a large..
Where should I host my focus group? Top tips for finding the right venue
26 May, 2015 Where should I host my focus group? Top tips for finding the right venue 
Will the online focus group thrive or merely survive?
25 March, 2015 Online focus groups offer convenience, low cost and eliminate the need for travel whilst still..
Why conduct focus groups as a research method?
25 March, 2015   What is a focus group research method? Focus groups are one of the most effective and most..
Ready for the focus groups of the future?
24 March, 2015 How technology is transforming the future of market research focus groups We all know focus..