At Angelfish Fieldwork, we specialise in high‑quality participant recruitment for qualitative and UX market research across a wide range of sectors — including charity, financial services, FMCG, children’s research, and consumer insight projects. Whether you’re running in‑depth interviews, online communities, focus groups, or usability testing, our expert team connects you with engaged, articulate participants who genuinely fit your brief.
I can’t emphasise enough - this is one of those jobs where the quality of the recruitment could really make or break it for us. The participants have not only been super accommodating, helpful and candid … but they’ve also been entirely on (a very difficult) spec!
You’re heroes. We’re super grateful!
This is our second time working with Angelfish on a research project and every time it has been seamless. The communication from start to finish has been fantastic - they are the most helpful, warm and friendly people, always quick to respond. Absolutely dreamy to work with! The quality of participants for our interviews has been high and have moved our projects along positively. I wouldn't hesitate twice to recommend AF to other clients. In fact, we have been raving internally about them to other teams.
Emily British Red Cross
Very good communication, good group attendees - always try and meet the brief & succeed!
Ruth BoldLight
The team put in a lot of effort to keep pushing participants to complete their activities across the several weeks of fieldwork! Really happy with how it all turned out!
I was delighted with the service that Angelfish provided. They were able to recruit engaged and insightful participants who were a joy to interview. Angelfish met all all the deadlines and guidelines I laid out.
When doing field work, there are a lot of spinning plates - it is nice to know that you can trust Angelfish to completely take care of the recruitment side. It took a lot of stress off of my plate and the team were so supportive throughout!
Couldn't fault the project. Worked flawlessly! You guys are always proactive, friendly, and get stuff done.
Anthony Rowbottom Boxxee Group
We had a great experience, our client also loved the participants - really valuable insights gathered. :)
Community Manager
Harry and the rest of the team were proactive and very thorough with their comms, letting our external evaluators know about programming and scheduling details immediately as they arose. Couldn't have asked for better support. I felt Angelfish did a great job at working with our requirements and getting together a very good representation of the participants we sought to speak to. This is the first time we've used an external recruiter for a project like this, we felt the value was money was definitely worth it. We felt really assured by the process and wouldn't have been able to reach the number of people in the timeframe we needed with Angelfish so we are very satisfied with the service we received. I've already mentioned Angelfish several times to various colleagues. Would happily use them again and look forward to working with them again in the future.
Glenn Rethink Mental Illness
I would 100% recommend Angelfish. They were incredibly professional and warm to work with and felt like an extension of our Research team at Moonpig. The customers recruited were absolutely fantastic and were the perfect fit for our internal customer panel. I would trust Angelfish with any future project - thank you!
Aly Abel, UX Research Manager Moonpig
Worked to secure great respondents for a very tight turnaround - hugely appreciated thank, you so much for making the deadline and providing additional recruits. Communication was honest and clear which was exactly what we needed to get this over the line. AF were very receptive to our needs and also had a clear understanding of the brief from the get go!
The candidates surpassed expectations, the team really got the brief and what we were trying to achieve. Friendly, great to deal with, felt like they cared about the outcome of the project, quality of briefing and candidate sourcing.
Miranda Just Group plc
Fantastic job yet again! Huge thanks to the team especially Molly for keeping us updated, on track and supporting us throughout. The quality of the participants was superb.
Debbie Preston, Head of Planning and Strategy Rock Kitchen Harris
The project went really well, the time management was excellent and when one participant dropped out last minute a replacement was found very quickly, I was very appreciative of this.
The project was managed exceptionally well. The Angelfish team were able to deal with last minute changes from our part and supported this project seamlessly. They were professional, friendly and supportive and made the whole process feel very relaxed and positive.
Very pleased with Angelfish's proactive and regular communications with us regarding how the project was developing.
Hannah Diabetes UK
Everything went like clockwork, particularly given the tight turnaround, and spec. Recruits were great - very suitable in terms of the desired audience. It was evident everyone had been well briefed and joined calls prepared / having done their 'homework' (pre-reading). Communication from the team was fantastic throughout.
Thanks again for taking care of everything and lining up such good quality recruits at such short notice. Made the Christmas run in a lot less stressful than it could've been.
This was an extraordinary achievement! We made you work with incredibly challenging timelines, a typing tool, and a difficult screener to craft. The team was brilliant, flexible and super cool-headed throughout. The quality of the recruitment, despite all those challenges, was quite brilliant.
As always, the team were fast to respond, fast to cost up, faster to deliver and the recruits were high quality. I trust you all to do the job to the highest standard.
Alison Abel Moonpig.com
Super communicative, super friendly, and we got to speak to an awesome group of participants.
Ben Cohen, Senior Innovation Lead Good Innovation
Respondents were incredibly engaged, exactly the kinds of people we were hoping for, thanks so much!
Senior Design Researcher
Reliable. Quick turnaround. Human. High quality of respondents.
As usual the team were brilliant. Participants were on spec, on time, really articulate and thoughtful, and a pleasure to work with!
Jessica Jorgensen, Research Director BAMM
This project was a last minute add-on help, so was on best effort basis. but I really appreciated the can-do attitude of the team and the PM, taking on a project during an already super time to help us. We only recruited 1 respondent in the end, but I appreciated the regular communication of our PM who kept checking on us and sending us any new applicant.
Really happy with the service received as well as the number of participants who attended. You were able to fulfil our brief and criteria and the communication from the team throughout was excellent. We will definitely be coming back to you again!
The project was managed well and we were over-the-moon with the quality of participants - so was our client. We believe that the over-the-phone vetting and audition videos worked really well. AF worked really well to keep us in the loop when a respondent dropped out and helped to secure the on-hold respondent to replace. Thank you!!
Working with Angelfish was a delight throughout, as someone who was new to the role I couldn't have asked for a more informative experience. I learnt so much about the recruitment process and felt the team were invested throughout. I inquired into a few companies prior to choosing angelfish and made my decision as I felt you connected with the project from the start.
Junior Design Researcher
Fantastic experience with Angelfish and specifically Molly. She was very informative and regularly checked in on the recruitment process. I had to push interviews back multiple times and Molly was great at rearranging these! As well as quickly rearranging an additional interview!
Consumer Research Manager
Love working with Angelfish! Consistent communication, really great selection of respondents, support throughout with any questions I had, and most importantly a friendly and personable team! :D
Senior Producer
Respondents were well chosen, communication and project management was both proactive and timely. No issues!
Freelancer
We really appreciated the fact that you were willing to hop on a combined kick off call with our US partners AND jumped in to UK-ify the screener so smoothly. Thanks for your partnership all along the way!
Katrina, President KNow Research
The staff are brilliant research partners who are there for feedback, support and problem-solving.
Lead UX Researcher
It was a BIG recruit and Angelfish pulled it off seamlessly
Associate Director - Operations and Culture
The communication and support throughout the project were excellent and took a huge task off our hands which saved us time and provided great respondents. Thank you!
Video Producer
Overall I was extremely impressed with the Angelfish team. Communication was fantastic and all of the respondents were highly engaged in the project. We had a fairly tight timeframe and everything was managed to perfection.
Vice President of Consumer Insights
An overwhelmingly positive experience. You achieved the quota very quickly and managed to replace the single respondent who 'dropped out' within a matter of hours.
Roger Smith, Freelancer
The team were brilliant, super efficient, organised, friendly and effective. Very good value for money. Will be pleased to work again with Angelfish and will recommend you to others.
Partner
It was really excellent. Recruitment was spot on - and a good mix of different types of people too. Plus I've never had such engaged, proactive and good-at-feedback people recruiting.
Alice Fenyoe, Freelancer
I was really pleased with how quickly you found us the sample we needed for this project and they have been responding well so far. I felt that the team kept us all well informed and were flexible to adapt to our requirements in terms of sample. Looking forward to the next project together!
Project Manager
Fabulous respondents as always, providing rich answers and being committed to task completion without needing a lot of probing and chasing. I have already recommended Angelfish to my colleagues in Content and Engagement for the recruitment of participants for video case studies - my colleagues were well impressed too, the quality of respondents is always spot-on and you are incredibly efficient, organised and friendly to work with.
Alexandra Just Group plc
Very positive experience. The level of applicants was supreme. As were the comments and organisation. I would highly recommend Angelfish.
Bosworth Acres-Debenham, Head of Video 4Com Technologies
The Angelfish team were flexible with some changes to the recruitment brief in the earlier stages of the project which really helped. The support in sending participants consent forms and information to prepare them for the sessions was great. Halfway through the person working on this project from our side changed and Angelfish handled that really well even though there wasn't a handover as such.
Senior UX Design Researcher
Such an approachable and responsive team. Thank you!
Director SocialQual
This was a very hard project to recruit for remotely, because of the technical requirements of getting access to the prototype. I don't think we will attempt something like this remotely again, but you guys went above and beyond to get the participants sorted out so thank you for that!
Kevin Mercer, Lead UX Researcher Go Figure Research
Overall the project went very well, I enjoyed working with the team and was particularly impressed by our project manager who's communication skills were excellent and very supportive.
Charlotte Lineker, Design Strategist instinct laboratory
The project went incredibly smoothly - the respondents were super quality and the information received from the team was timely and complete. It was a joy working with the team
Consumer Insight Manager
Ben was brilliant, super on the ball and very responsive. I felt totally supported and confident in the team. Respondents were early for interviews which never happens! They were all reliable and provided a real mix of standpoints which is what we were looking for. The team were incredibly responsive, understanding and detailed which made me feel very supported. Very high level of detail in the screener and when recruiting respondents, and very high quality participants.
Why you can trust us
Our team are longstanding members of the MRS and AQR. We strictly adhere to their codes of conduct – so you can have complete peace of mind that your project is being conducted to the highest possible industry standards.
![]() |
![]() |
![]() |










