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Kelly Barnard
Recent Posts
Why market research is all about the relationships
In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just...
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Want to find out what your retail customers really want? Here’s how...
Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate...
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Five ways to recruit respondents for your retail market research
Retail market research is essential for brands today. In this digital age, it’s harder than ever...
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Why UX is so important for businesses today
User experience testing (also known as UX testing) is when a product or service is evaluated by...
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How to smash an online study with baby boomers
The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning...
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Five things to think about when conducting research with customer lists
When it comes to successful consumer market research recruitment, it all comes down to the...
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Looking for software for your user testing? Here are our top five!
Customers today have more choice and freedom than ever before, which means that attracting and...
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Your guide to conducting feasibility testing
Essentially, a feasibility test is a thorough assessment carried out prior to starting any market...
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A beginner's guide to getting the most out of your focus groups
The lowdown Focus groups are one of the most popular and effective market research methodologies...
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Understanding the process of finding participants
Understanding the process of finding participants A good qualitative market research study is all...
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