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Kelly Barnard

Recent Posts

Why market research is all about the relationships

In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read the full blog

Want to find out what your retail customers really want? Here’s how...

Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read the full blog

Five ways to recruit respondents for your retail market research

Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read the full blog

Why UX is so important for businesses today

User experience testing (also known as UX testing) is when a product or service is evaluated by... Read the full blog

How to smash an online study with baby boomers

The term “baby boomers” refers to those born between 1946 and 1964, with an age range spanning... Read the full blog

Five things to think about when conducting research with customer lists

When it comes to successful consumer market research recruitment, it all comes down to the... Read the full blog

Looking for software for your user testing? Here are our top five!

Customers today have more choice and freedom than ever before, which means that attracting and... Read the full blog

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog

A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog

Understanding the process of finding participants

Understanding the process of finding participants A good qualitative market research study is all... Read the full blog