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Kelly Barnard
Recent Posts
How tech can help reduce respondent fatigue
Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%...
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Our step-by-step guide to qualifying participants for qual MR
You’ve decided on your objectives, identified your target audience and even recruited some pretty...
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Market research methods explained
When it comes to effectively engaging with your target audience and generating the results you...
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Five onboarding tricks you won’t want to miss
You probably already know about the benefits of online qual research: it’s a fast and...
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What’s included in my fieldwork costs?
The success of your qualitative market research project ultimately depends on the people recruited...
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4 top tips: researching sensitive topics with children & young people
There are a number of things to think about when conducting qualitative market research with...
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Four ways to recruit young people via social media
Teenagers and young people can have a bit of a bad reputation in the research world. Researchers...
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Four mobile ethnography lessons you won’t want to miss
Mobile ethnography is transforming qualitative market research by turning participants into...
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What exactly should I expect from my market research recruitment updates?
If you want to get the most out of your market research project, one of the most important steps is...
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Four things we learnt from Gen Z market research participants
Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -...
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