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    Kelly Barnard

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    young person using smartphone for market research

    Four Ways to Recruit Young People via Social Media

    Teenagers and young people can have a bit of a bad reputation in the research world. Many... Read the full blog
    Participant recording a video diary entry on a smartphone for ethnographic research.

    Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research

    Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... Read the full blog
    recruitment

    What exactly should I expect from my market research recruitment updates?

    If you want to get the most out of your market research project, one of the most important steps is... Read the full blog
    Group of Gen Z market research participants

    4 Lessons We’ve Learned from Gen Z Market Research Participants

    Gen Z, born between the late 1990s and early 2010s, makes up around 12.7 million people in the UK,... Read the full blog
    2 people having a meeting whilst drinking coffee

    How on Earth Does List Recruitment Work in Market Research?

    We all know how important it is to recruit the right people for your market research project. After... Read the full blog
    viewing facility

    What are the benefits of using a viewing facility?

    Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog
    market research respondents

    How to Get the Right Amount of Respondents for Your Market Research

    When you carry out market research for your business, getting everything in place takes time,... Read the full blog
    focus group locations

    Where to Host Your Focus Group Event?

    Focus groups are a brilliant way to uncover insights that help shape your marketing, messaging and... Read the full blog
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