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Focus Group Participant Recruitment: A Smart Spend in Tough Times

As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking... Read the full blog

Recruiting the right market research participants is like baking a cake. Get the ingredients right,... Read the full blog

Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy... Read the full blog

Market research is all about understanding real people—how they think, feel, and behave. But what... Read the full blog

Researchers who employ a market research online community (MROC) for usable insights need to put an... Read the full blog

AI is everywhere right now. Whether it’s writing content, answering questions, or even creating... Read the full blog

In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog

Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog

Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog