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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Qualitative market research

    How to Harness Video to Reach Young People for Market Research

    Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog
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    5 Tips for Recruiting Gen Z and Millennials for Market Research

    Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog
    Angelfish Fieldwork workspace

    Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork

    This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff... Read the full blog
    over 60s sharing their thoughts

    Over-60s Market Research: Insights from Our 2025 Pulse Survey

    At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real... Read the full blog
    Gen Z using tech

    Understanding Gen Z: Sensitive Topics & Online Communities

    Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog
    paper figures representing online research community

    How to Engage Participants in Your Online Research Community

    Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog
    person preparing to write market research screener

    Human vs. AI: What’s the Future of Market Research Screener Writing?

    At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog
    Angelfish Fieldwork have signed the Global Data Quality Pledge

    Why Use a Fieldwork Agency? Trust, Transparency & Data Quality

    What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question... Read the full blog
    group of over 60s with smartphone

    Recruiting the Over-60s: Why It’s Time to Rethink the ‘Older Audience’

    When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog
    People discussing participant recruitment methods

    Data-Driven Insights: How a Research Recruitment Agency Measures Success in Participant Recruitment

    Data plays a crucial role in every part of market research - and a research recruitment agency... Read the full blog
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