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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Recent Posts

    Research participants sat at a table with a moderator in a focus group.

    10 moderating tips to follow for successful focus groups

    Running successful focus groups requires a great moderator who can bring out the best in... Read the full blog

    Back to School 2024: What We Learned from Parents

    How did parents feel about kids going back to school this year? We conducted a survey to find out.... Read the full blog
    Person holding tablet with green media icons and symbols, representing market research in the media industry.

    Your must-have checklist for recruiting for and conducting successful media market research

    The media industry is perhaps one of the most varied in the world. From the diverse types of media... Read the full blog
    User research recruitment agency team member creating a screener on a laptop and clipboard.png

    7 questions every user research recruitment screener should include

    There’s no denying that writing a user research recruitment screener can be a bit of a complicated... Read the full blog
    4 people on screen and one tlaking to them, representing a remote focus group

    Face-to-face vs remote focus groups: which should you use when?

    Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... Read the full blog
    a women with a tablet talking to other people, represeting how to recruit for ux research

    Tech checks for UX research: the what, why and how

    You don’t need us to tell you how important UX research is. User satisfaction is now deemed a... Read the full blog
    A diverse market research team discussing a project, representing inclusive research practices.

    Your comprehensive guide to diversity and inclusion in market research

    “Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in... Read the full blog
    Market research fieldwork agency conducting respondent recruitment.

    Market Research Participant Recruitment: Full-Service vs. Fieldwork Agencies

    When planning a market research project, one of the big decisions you need to make is whether to... Read the full blog
    A focus group including people with accessibility needs, as an example of making research accessible

    How to make your market research projects as accessible as possible

    Making research accessible is more crucial than ever before. But what do we mean by accessible... Read the full blog
    A laptop screen displaying focus group participants in a video call, representing the debate between recruiting participants for research online or face to face.

    Online vs face-to-face market research post-Covid: Which is best for your project?

    Following the COVID-19 pandemic, should market researchers be recruiting participants for research... Read the full blog
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