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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    4 people on screen and one tlaking to them, representing a remote focus group

    Face-to-face vs remote focus groups: which should you use when?

    Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... Read the full blog
    a women with a tablet talking to other people, represeting how to recruit for ux research

    Tech checks for UX research: the what, why and how

    You don’t need us to tell you how important UX research is. User satisfaction is now deemed a... Read the full blog
    A diverse market research team discussing a project, representing inclusive research practices.

    Your comprehensive guide to diversity and inclusion in market research

    “Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in... Read the full blog
    Fieldwork market research agencies supporting a brand with their project.

    Fieldwork vs full-service: Which is best for your market research project?

    This is a question that many people looking to conduct market research ask themselves. Read on to... Read the full blog
    A focus group including people with accessibility needs, as an example of making research accessible

    How to make your market research projects as accessible as possible

    Making research accessible is more crucial than ever before. But what do we mean by accessible... Read the full blog
    A laptop screen displaying focus group participants in a video call, representing the debate between recruiting participants for research online or face to face.

    Online vs face-to-face market research post-Covid: Which is best for your project?

    Following the COVID-19 pandemic, should market researchers be recruiting participants for research... Read the full blog
    Two colleagues preparing a brief for their chosen market research recruiting agency.

    The five basic rules of briefing your market research recruitment agency

    Once you’ve established the feasibility of your project and decided on a sample size, it’s time to... Read the full blog
    Person holding tablet with green media icons and symbols, representing market research in the media industry.

    Your must-have checklist for recruiting for and conducting successful media market research

    The media industry is perhaps one of the most varied.  From the diverse types of media out there... Read the full blog
    Diverse group sat together on a sofa taking part in user research on devices to represent how to recruit users for user research

    How to engage your participants to achieve incredible user research insights

    It’s one thing to know how to recruit users for user research...    …but keeping them engaged... Read the full blog
    Group of market researchers around a laptop discussing recruiting user research participants for their user research

    Conducting user research for your brand? Avoid these critical mistakes

    User research is a rapidly growing field – and increasingly in demand from brands and businesses.  Read the full blog
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