Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want...
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You don’t need us to tell you how important UX research is. User satisfaction is now deemed a...
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“Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in...
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This is a question that many people looking to conduct market research ask themselves. Read on to...
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Making research accessible is more crucial than ever before. But what do we mean by accessible...
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Following the COVID-19 pandemic, should market researchers be recruiting participants for research...
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Once you’ve established the feasibility of your project and decided on a sample size, it’s time to...
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The media industry is perhaps one of the most varied. From the diverse types of media out there...
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It’s one thing to know how to recruit users for user research... …but keeping them engaged before...
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User research is a rapidly growing field – and increasingly in demand from brands and businesses.
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