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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Tech checks for UX research: the what, why and how

You don’t need us to tell you how important UX research is. User satisfaction is now deemed a... Read the full blog

Your comprehensive guide to diversity and inclusion in market research

“Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in... Read the full blog

Fieldwork vs full-service: Which is best for your market research project?

This is a question that many people looking to conduct market research ask themselves. Read on to... Read the full blog

How to make your market research projects as accessible as possible

Making research accessible is more crucial than ever before. But what do we mean by accessible... Read the full blog

Online vs face-to-face market research post-Covid: Which is best for your project?

Following the COVID-19 pandemic, should market researchers be recruiting participants for research... Read the full blog

The five basic rules of briefing your market research recruitment agency

Once you’ve established the feasibility of your project and decided on a sample size, it’s time to... Read the full blog

Your must-have checklist for recruiting for and conducting successful media market research

The media industry is perhaps one of the most varied.  From the diverse types of media out there... Read the full blog

How to engage your participants to achieve incredible user research insights

It’s one thing to know how to recruit users for user research...    …but keeping them engaged... Read the full blog

Conducting user research for your brand? Avoid these critical mistakes

User research is a rapidly growing field – and increasingly in demand from brands and businesses.  Read the full blog

7 questions every user research recruitment screener should include

Writing a user research recruitment screener is a meticulous process.  As any user research... Read the full blog