Learn more about recruitment!

What Is a Market Research Screener and Why It Matters for Quality Recruitment

Great research starts with great people — and that starts with a market research screener. Whether... Read the full blog

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff... Read the full blog

At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real... Read the full blog

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog

Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog

At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog

What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question... Read the full blog

When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog