Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real...
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Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting...
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Creating a successful Market Research Online Community (MROC) isn’t just about setting up a...
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At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple...
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What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question...
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When it comes to recruiting participants aged 60 and over for market research, too often they’re...
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Data plays a crucial role in every part of market research - and a research recruitment agency...
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If you’ve ever had a research project derailed by a last-minute dropout or spent hours trying to...
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As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking...
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Recruiting the right market research participants is like baking a cake. Get the ingredients right,...
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