Discover our recent blog posts

    Lisa Boughton

    Lisa Boughton
    Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
    Find me on:
    LinkedIn

    Recent Posts

    Person holding a PlayStation console

    GTA VI Pulse Survey: The Plans People Are Making Beyond the Game

    For some people in our community, getting ready for GTA VI means booking time off and planning a... Read the full blog
    Market researchers creating audience brief for consumer health market research project

    Consumer Health Research Recruitment: Writing an Audience Brief

    Consumer expenditure on health products and services in the UK reached £35.5 billion in 2025,... Read the full blog
    GLP-1 research is essential for understanding the consumer journey

    GLP-1 Research: Understanding a Rapidly Changing Consumer Journey

    GLP-1 drugs are changing more than what people eat. They may also be changing how consumers think... Read the full blog
    Market researcher prepping brief for AI market research project

    The Risks of Using AI to Write a Market Research Brief

    AI is everywhere in market research right now. Across the industry, it’s being used for data... Read the full blog
    • Person researching health advice across digital devices, illustrating modern consumer health trends.

    From TikTok to ChatGPT: Understanding Today's Consumer Health Trends

    Ask someone how they'd research a health concern today, and a doctor's appointment probably isn't... Read the full blog
    What do people think about the UK under-16 social media ban?

    UK Under-16 Social Media Ban: Pulse 1 Findings

    Should children under 16 be banned from using social media? It's a question we're likely to hear a... Read the full blog
    GLP-1 user participating in consumer health research

    GLP-1 Consumer Insights: How Weight-Loss Drugs Are Changing Behaviour

    GLP-1 medications have become one of the biggest healthcare and consumer behaviour shifts in recent... Read the full blog
    Customer closeness research session exploring food and drink purchase decisions

    Accompanied Shopping Research for FMCG: Real Shopper Behaviour

    There’s a strange thing happening in FMCG at the moment. Consumers are more informed, more... Read the full blog
    • A participant recording a video diary entry on their phone during a customer research project

    The Rise of Video Ethnography in Customer Closeness Research

    The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth... Read the full blog
    Moderator leading a live stakeholder workshop discussion with customers

    7 Stakeholder Workshop Tips for Running a Session That Actually Delivers

    Customer workshops have become a hugely valuable part of customer closeness research. Read the full blog
    All posts >

    Blog Archive

    See all