Angelfish Fieldwork Blog

Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Speaking to young people in their language - the struggle is real!
25 March, 2020 Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that..
How diversity in retail is affecting market research
12 March, 2020 According to recent research, across the UK, US and Europe, over two-thirds of the main board and..
Understanding and engaging with the customers of tomorrow
24 February, 2020 A company is only as successful as its ability to appeal to customers, so it’s essential for brands..
Our thoughts about the future of fashion retail and how to prepare for it
13 January, 2020 Fashion, by its very nature, is always changing. Collections come and go along with the seasons,..
Customers today want to be heard: here’s why you need to listen
08 December, 2019 It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to..
Face to face or remote user testing: which is right for you?
18 October, 2019 User testing (also known as usability testing, user experience testing and UX testing) is when a..
Meet the team: five minutes with Jade
02 October, 2019 At Angelfish, there’s nothing more important to us than the relationships we build with our clients..
How to engage kids and young people in market research
04 September, 2019 Market research involving kids and youth is an incredibly useful area: not only do they have an..
How to ensure your online focus groups are a success
29 August, 2019 Online focus group research is an excellent methodology that should be part of every market..
Your go-to task idea guide for market research online communities
19 August, 2019 A market research online community (MROC) is a modern research methodology where a private network..