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The Rise of Video Ethnography in Customer Closeness Research

The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth... Read the full blog

Customer workshops have become a hugely valuable part of customer closeness research. Read the full blog

Friendship pairs sound simple enough. Find one child, ask them to bring a friend, and let the... Read the full blog

You know you need to speak to consumers in the UK. But then you look at the size of the audience. Read the full blog

The 2020s have been a lot. Lockdowns. A global reckoning on race and inequality. The strangest,... Read the full blog

You've been handed an important brief. It's a big project. Stakeholders have flown in from across... Read the full blog

Most brands aren’t short on data, yet when it comes to real decision-making, there’s often a gap.... Read the full blog

In a landscape shaped by automation, AI, and increasingly similar products, standing out is... Read the full blog

At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... Read the full blog

Brands have access to more data than ever before, but that doesn’t automatically bring them any... Read the full blog