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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

6 things to consider before choosing market research incentives

The Market Research Society describes an incentive as “any benefit offered to respondents to... Read more

How to find user testers for a design sprint  

We all know that the customer is king.   As brands compete to become more customer-centric, it’s... Read more

Lockdown Life: Lockdown 2.0

Discover the results from our latest survey, which explores people’s purchasing decisions, festive... Read more

The importance of an over-recruit in usability testing recruitment

While ideally you want to take your time with both online and face-to-face usability testing, it’s... Read more

Respondent engagement: Six simple ways to get the results you need

The success of your research depends on a lot of factors - and the level of respondent engagement... Read more

Top tips for your design sprint user  testing  recruitment

A design sprint is a powerful insight tool that enables you to get things done - fast.   It... Read more

Lockdown Life: Black Friday & Christmas

Discover the results from our latest survey on attitudes to Black Friday and Christmas during... Read more

How to recruit respondents for your qualitative market research

The secret to successful qualitative market research is all in the people. Basically, without the... Read more

Lockdown Life: Supermarkets

Discover the results from our latest survey on attitudes to supermarket shopping during lockdown:   Read more

Why do a design sprint?

For those of you that aren’t familiar with what a design sprint is, it is a five-day process that... Read more