Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
Ask someone how they'd research a health concern today, and a doctor's appointment probably isn't...
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Should children under 16 be banned from using social media? It's a question we're likely to hear a...
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GLP-1 medications have become one of the biggest healthcare and consumer behaviour shifts in recent...
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There’s a strange thing happening in FMCG at the moment. Consumers are more informed, more...
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The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth...
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Customer workshops have become a hugely valuable part of customer closeness research.
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Friendship pairs sound simple enough. Find one child, ask them to bring a friend, and let the...
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You know you need to speak to consumers in the UK. But then you look at the size of the audience.
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The 2020s have been a lot. Lockdowns. A global reckoning on race and inequality. The strangest,...
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You've been handed an important brief. It's a big project. Stakeholders have flown in from across...
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