Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
18 October, 2019
User testing (also known as usability testing, user experience testing and UX testing) is when a..
02 October, 2019
At Angelfish, there’s nothing more important to us than the relationships we build with our clients..
04 September, 2019
Market research involving kids and youth is an incredibly useful area: not only do they have an..
29 August, 2019
Online focus group research is an excellent methodology that should be part of every market..
19 August, 2019
A market research online community (MROC) is a modern research methodology where a private network..
14 August, 2019
Are you thinking of making the move to market research online communities? Or maybe you’ve already..
08 August, 2019
Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,..
30 July, 2019
Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever..
24 July, 2019
When carrying out market research, one of the first and most important things you need to do is..
17 July, 2019
The reason accompanied shops are such a great methodology is that they replicate real-life shopping..
