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    Lisa Boughton

    Lisa Boughton
    Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
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    Recent Posts

    Footballers celebrating big game - cultural celebration win

    Why Cultural Trends Create Better Research Opportunities

    The 2020s have been a lot. Lockdowns. A global reckoning on race and inequality. The strangest,... Read the full blog
    Recruiter conducting a telephone validation call with a research participant

    How to Spot Participant Recruitment Issues Before Fieldwork

    You've been handed an important brief. It's a big project. Stakeholders have flown in from across... Read the full blog
    Client stakeholders taking part in a live customer workshop with real shoppers

    Customer Workshops: How to Plan Them (and Why They Work)

    Most brands aren’t short on data, yet when it comes to real decision-making, there’s often a gap.... Read the full blog
    Brand closeness is an important part of the customer experience

    Brand Closeness: 3 Things That Make Customers Feel Close

    In a landscape shaped by automation, AI, and increasingly similar products, standing out is... Read the full blog
    Customer closeness with brands

    Customer Experience Insights: What Makes Consumers Feel Close to Brands

    At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... Read the full blog
    shopper research observing customer behaviour in a retail environment

    How Shopper Research Helps Brands Get Closer to Their Customers

    Brands have access to more data than ever before, but that doesn’t automatically bring them any... Read the full blog
    Researcher conducting accompanied shopping market research in a retail store

    Accompanied Shopping Market Research in the AI Age

    AI is no longer a novelty in market research. Recent industry reporting suggests that 98% of... Read the full blog
    Recruiting Generation Alpha for qualitative research

    Generation Alpha Research Recruitment Challenges (And How to Solve Them)

    Generation Alpha are becoming increasingly important to brands – but researching them still feels... Read the full blog
    Engaged Generation X participants in qualitative market research

    Generation X Participant Recruitment: Pitfalls to Avoid

    Recruiting Generation X participants isn’t difficult because they’re disengaged – it’s difficult... Read the full blog
    Generation Alpha participant recruitment for qualitative research

    A Guide to Generation Alpha Participant Recruitment for Qualitative Research

    Generation Alpha are often talked about as a hard audience to recruit. Easily distracted.... Read the full blog
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