Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Following the COVID-19 pandemic, should market researchers be recruiting participants for research...
Read the full blog
Once you’ve established the feasibility of your project and decided on a sample size, it’s time to...
Read the full blog
It’s one thing to know how to recruit users for user research... …but keeping them engaged before...
Read the full blog
User research is a rapidly growing field – and increasingly in demand from brands and businesses.
Read the full blog
The Market Research Society describes an incentive as “any benefit offered to respondents to...
Read the full blog
We all know that the customer is king. As brands compete to become more customer-centric, it’s more...
Read the full blog
Discover the results from our latest survey, which explores people’s purchasing decisions, festive...
Read the full blog
While ideally you want to take your time with both online and face-to-face usability testing, it’s...
Read the full blog
The success of your research depends on a lot of factors - and the level of respondent engagement...
Read the full blog
A design sprint is a powerful insight tool that enables you to get things done - fast. It combines...
Read the full blog