Angelfish Fieldwork Blog

Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Understanding consent in market research: why this shouldn't hold you back
24 July, 2019 When carrying out market research, one of the first and most important things you need to do is..
How technology can make your accompanied shop even more awesome
17 July, 2019 The reason accompanied shops are such a great methodology is that they replicate real-life shopping..
How to achieve maximum engagement in your accompanied shop
11 July, 2019 So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best..
How to use the power of social to recruit for your next accompanied shop
03 July, 2019 In our previous article, we explained what accompanied shopping is and why it is such a popular..
Accompanied shopping 101
26 June, 2019 In today’s world, the customer is becoming increasingly important. As brands fight to become more..
Four tips for capturing Generation Z’s attention
13 June, 2019 Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market..
Let’s hear it for the dads! Why market research isn’t just about mums
28 May, 2019 There’s no denying that the subject of gender equality is all over the media at the moment. But the..
Is human experience the new customer experience?
17 May, 2019  “The purpose of business is not to make a profit but to satisfy the needs and expectations of..
Respondent engagement for beginners: six simple ways to get the results you need
16 May, 2019  The success of your research depends on a lot of factors - and the level of respondent engagement..
How to make the most out of your market research budget
09 May, 2019 In an age where cost effectiveness is so important, it’s vital that you know how to justify your..