Angelfish Fieldwork Blog

Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Let’s hear it for the dads! Why market research isn’t just about mums
28 May, 2019 There’s no denying that the subject of gender equality is all over the media at the moment. But the..
Is human experience the new customer experience?
17 May, 2019  “The purpose of business is not to make a profit but to satisfy the needs and expectations of..
Respondent engagement for beginners: six simple ways to get the results you need
16 May, 2019  The success of your research depends on a lot of factors - and the level of respondent engagement..
How to make the most out of your market research budget
09 May, 2019 In an age where cost effectiveness is so important, it’s vital that you know how to justify your..
Back to basics: everything you need to know about GDPR in market research
01 May, 2019  The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to..
The power of storytelling in qualitative market research
01 May, 2019 Market research is changing. Research is becoming more diverse, Generation Z is coming of age, and..
Why is diversity so important in market research?
21 March, 2019 Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty..
Our predictions for the future of market research
18 March, 2019 The last few years have seen some pretty big changes in the market research industry. The..
Why we shouldn't be ignoring the growing segment of 'Otherhood'
13 March, 2019 Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,..
Reaching the distracted generation: why video is so important when conducting research with Gen Z
20 February, 2019 Move over Millennials, there’s a new generation in town! Generation Z refers to those born between..