Discover our recent blog posts

Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Find me on:

Recent Posts

Understanding Gen Z: Sensitive Topics & Online Communities

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog

How to Engage Participants in Your Online Research Community

Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog

Human vs. AI: What’s the Future of Market Research Screener Writing?

At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog

Why Use a Fieldwork Agency? Trust, Transparency & Data Quality

What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question... Read the full blog

Recruiting the Over-60s: Why It’s Time to Rethink the ‘Older Audience’

When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog

Data-Driven Insights: How a Research Recruitment Agency Measures Success in Participant Recruitment

Data plays a crucial role in every part of market research - and a research recruitment agency... Read the full blog

4 Recruitment Pitfalls to Avoid in Market Research

If you’ve ever had a research project derailed by a last-minute dropout or spent hours trying to... Read the full blog

Recruit Participants for Focus Groups: A Smart Spend in Tough Times

As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking... Read the full blog

5 Common Challenges in Recruitment of Research Participants – And How to Avoid Them!

Recruiting the right market research participants is like baking a cake. Get the ingredients right,... Read the full blog

Retail Trends 2025: What Consumers Really Think

Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy... Read the full blog