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6 Ways to Recruit Children and Young People for Market Research

In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog

Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog

Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog

Qualitative market research with children and young people is an area that is continuing to grow in... Read the full blog

Running successful focus groups requires a great moderator who can bring out the best in... Read the full blog

How did parents feel about kids going back to school this year? We conducted a survey to find out.... Read the full blog

The media industry is perhaps one of the most varied in the world. From the diverse types of media... Read the full blog

There’s no denying that writing a user research recruitment screener can be a bit of a complicated... Read the full blog

Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... Read the full blog