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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

10 Questions to Ask a Research Recruitment Agency

Choosing a recruitment partner can feel a bit daunting. There’s a lot riding on it, after all. At... Read the full blog

What Is a Market Research Screener and Why It Matters for Quality Recruitment

Great research starts with great people — and that starts with a market research screener. Whether... Read the full blog

How to Harness Video for Market Research with Youth & Gen Z

Reaching young people for market research has always been a challenge, but video is the... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork

This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff... Read the full blog

Over-60s Market Research: Insights from Our 2025 Pulse Survey

At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real... Read the full blog

Gen Z Market Research Communities: Sensitive Topics Done Safely & Well

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog

How to Engage Participants in Your Online Research Community

Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog

Human vs. AI: What’s the Future of Market Research Screener Writing?

At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog