Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
Generation X focus groups continue to be a reliable way to gather rich, considered insight,...
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When we talk about the next wave of consumers, it’s tempting to fall back on shorthand: “digital...
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Every generation is shaped by the events that define its formative years. For Gen Z consumers —...
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Millennials — born between 1981 and 1996 — have been analysed, stereotyped, and satirised more than...
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Who holds the biggest wallets in today’s global economy? Not Boomers. Not Millennials. It’s...
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When it comes to consumer power, few generations have shaped modern life as much as the Baby...
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In recent years, data quality in market research has shifted from a background concern to an...
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When it comes to finding the right people for your next qualitative market research project,...
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When budgets are tight, research can feel like a “nice-to-have” rather than a priority. But for...
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At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we...
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