Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
“Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in...
Read the full blog
When planning a market research project, one of the big decisions you need to make is whether to...
Read the full blog
Making research accessible is more crucial than ever before. But what do we mean by accessible...
Read the full blog
The world of research participant recruitment has undergone a huge shift since the COVID-19...
Read the full blog
Once you’ve established the feasibility of your project and decided on a sample size, it’s time to...
Read the full blog
It’s one thing to know how to recruit users for user research... …but keeping them engaged before...
Read the full blog
User research is a rapidly growing field – and increasingly in demand from brands and businesses....
Read the full blog
The Market Research Society describes an incentive as “any benefit offered to respondents to...
Read the full blog
We all know that the customer is king. As brands compete to become more customer-centric, it’s more...
Read the full blog
Discover the results from our latest survey, which explores people’s purchasing decisions, festive...
Read the full blog