--- title: Learn more about recruitment! | Lisa Boughton (3) description: Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso. (3) --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts ## Lisa Boughton ![Lisa Boughton](https://app.hubspot.com/settings/avatar/82d8df2917c229bc4ce50531b3997ec1) Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso. Find me on: [LinkedIn](https://www.linkedin.com/in/lisa-boughton-b555505/) ### Recent Posts [![Generation X respondents taking part in a face-to-face focus group discussion](https://info.angelfishfieldwork.com/hs-fs/hubfs/23-2.png?width=574&name=23-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-x-focus-groups-and-incentives) ## [Generation X Focus Groups: Tips on Engagement and Incentives](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-x-focus-groups-and-incentives) Generation X focus groups continue to be a reliable way to gather rich, considered insight,... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-x-focus-groups-and-incentives) [![Gen Alpha audience research insights](https://info.angelfishfieldwork.com/hs-fs/hubfs/14-2.png?width=574&name=14-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) ## [Generations Edit: Key Insights from Gen Alpha Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) When we talk about the next wave of consumers, it’s tempting to fall back on shorthand: “digital... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) [![Gen Z audience research insights](https://info.angelfishfieldwork.com/hs-fs/hubfs/11-3.png?width=574&name=11-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research) ## [Generations Edit: Key Insights from Gen Z Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research) Every generation is shaped by the events that define its formative years. For Gen Z consumers —... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research) [![Millennial audience research insights](https://info.angelfishfieldwork.com/hs-fs/hubfs/8-3.png?width=574&name=8-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-millennial-audience-research) ## [Generations Edit: Key Insights from Millennial Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-millennial-audience-research) Millennials — born between 1981 and 1996 — have been analysed, stereotyped, and satirised more than... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-millennial-audience-research) [![Recruiting Gen X for market research projects](https://info.angelfishfieldwork.com/hs-fs/hubfs/5-Jan-09-2026-10-05-58-1264-AM.png?width=574&name=5-Jan-09-2026-10-05-58-1264-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-x-audience-research) ## [Generations Edit: Key Insights from Gen X Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-x-audience-research) Who holds the biggest wallets in today’s global economy? Not Boomers. Not Millennials. It’s... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-x-audience-research) [![Baby boomer audience in group discussion](https://info.angelfishfieldwork.com/hs-fs/hubfs/1-Jan-09-2026-09-39-15-7269-AM.png?width=574&name=1-Jan-09-2026-09-39-15-7269-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-baby-boomer-audience-research) ## [Generations Edit: Key Insights from Baby Boomer Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-baby-boomer-audience-research) When it comes to consumer power, few generations have shaped modern life as much as the Baby... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-baby-boomer-audience-research) [![Researcher analysing participant data during online qualitative research session.](https://info.angelfishfieldwork.com/hs-fs/hubfs/57.png?width=574&name=57.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/data-quality-in-market-research-lessons-uk) ## [Data Quality in Market Research: Lessons from the UK Benchmark](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/data-quality-in-market-research-lessons-uk) In recent years, data quality in market research has shifted from a background concern to an... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/data-quality-in-market-research-lessons-uk) [![Customer list recruitment tips for market research – Angelfish Fieldwork](https://info.angelfishfieldwork.com/hs-fs/hubfs/48.png?width=574&name=48.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tips-for-customer-list-recruitment) ## [6 Tips for Successful Customer List Recruitment](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tips-for-customer-list-recruitment) When it comes to finding the right people for your next qualitative market research project,... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tips-for-customer-list-recruitment) [![Diverse charity stakeholders participating in qualitative market research discussion](https://info.angelfishfieldwork.com/hs-fs/hubfs/43.png?width=574&name=43.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/cost-effective-market-research-for-charities) ## [9 Tips for Cost-Effective Market Research for Charities](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/cost-effective-market-research-for-charities) When budgets are tight, research can feel like a “nice-to-have” rather than a priority. But for... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/cost-effective-market-research-for-charities) [![Charity market research insights on supporter engagement and workplace giving](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-Oct-27-2025-02-32-06-6488-PM.png?width=574&name=Untitled%20design%20(3)-Oct-27-2025-02-32-06-6488-PM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/charity-market-research-pulse-survey) ## [Charity Market Research: How People Want to Engage With Charities](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/charity-market-research-pulse-survey) At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/charity-market-research-pulse-survey) [Previous \>\>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/lisa-boughton/page/2) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/lisa-boughton/page/4) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - 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