Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to...
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Running UX testing with just one age group won’t cut it anymore. Whether you’re designing an app,...
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At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just...
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Choosing a recruitment partner can feel a bit daunting. There’s a lot riding on it, after all. At...
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Great research starts with great people — and that starts with a market research screener. Whether...
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Reaching young people for market research has always been a challenge, but video is the...
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Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials...
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This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff...
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At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real...
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Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting...
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