Discover our recent blog posts

Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

The new normal: the impact on the retail industry & market research

The retail industry has undergone some pretty dramatic transformations over the last decade...... Read the full blog

Nine top tips for usability testing with children & young people

As user experience continues to become a key brand differentiator, usability testing is growing in... Read the full blog

How to engage non-tech savvy audiences in online qualitative research

Despite approximately three million people using the internet and being familiar with technology... Read the full blog

Five ways mobile ethnography can help research consumer behaviour

Ethnography is a type of research that allows researchers to observe respondents in their natural... Read the full blog

Six top tips for successful online focus groups

Online focus groups are an amazing market research methodology option that should be part of every... Read the full blog

Best Practices: Market Research with Children & Young People

Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog

Speaking to young people in their language - the struggle is real!

Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that... Read the full blog

How diversity in retail is affecting market research

According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read the full blog

Understanding and engaging with the customers of tomorrow

A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read the full blog

Our thoughts about the future of fashion retail and how to prepare for it

Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read the full blog