Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
The retail industry has undergone some pretty dramatic transformations over the last decade......
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As user experience continues to become a key brand differentiator, usability testing is growing in...
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Despite approximately three million people using the internet and being familiar with technology...
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Ethnography is a type of research that allows researchers to observe respondents in their natural...
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Online focus groups are an amazing market research methodology option that should be part of every...
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Many of the difficulties that qualitative market researchers have to overcome when working with...
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Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that...
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According to recent research, across the UK, US and Europe, over two-thirds of the main board and...
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A company is only as successful as its ability to appeal to customers, so it’s essential for brands...
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Fashion, by its very nature, is always changing. Collections come and go along with the seasons,...
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