Learn more about recruitment! | Lisa Boughton (5)

Face to face or remote user testing: which is right for you?

User testing is when a company evaluates its products or services by testing it with representative... Read the full blog

Market research involving kids and youth is an incredibly useful area: not only do they have an... Read the full blog

A market research online community (MROC) is a modern research methodology where a private network... Read the full blog

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read the full blog

Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read the full blog

When carrying out market research, one of the first and most important things you need to do is... Read the full blog

The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read the full blog

So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read the full blog

In our previous article, we explained what accompanied shopping is and why it is such a popular... Read the full blog

In today’s world, the customer is becoming increasingly important. As brands fight to become more... Read the full blog