Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
Creating a successful Market Research Online Community (MROC) isn’t just about setting up a...
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At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple...
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What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question...
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When it comes to recruiting participants aged 60 and over for market research, too often they’re...
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What Does a Research Recruitment Agency Do? A research recruitment agency finds, screens, and...
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If you’ve ever had a research project derailed by a last-minute dropout or spent hours trying to...
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As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking...
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Recruiting the right market research participants is like baking a cake. Get the ingredients right,...
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Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy...
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Market research is all about understanding real people—how they think, feel, and behave. But what...
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