Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to...
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User testing is when a company evaluates its products or services by testing it with representative...
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Market research involving kids and youth is an incredibly useful area: not only do they have an...
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A market research online community (MROC) is a modern research methodology where a private network...
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Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,...
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Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever...
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When carrying out market research, one of the first and most important things you need to do is...
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The reason accompanied shops are such a great methodology is that they replicate real-life shopping...
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So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best...
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In our previous article, we explained what accompanied shopping is and why it is such a popular...
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