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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Customers today want to be heard: here’s why you need to listen

It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read the full blog

Face to face or remote user testing: which is right for you?

User testing is when a company evaluates its products or services by testing it with representative... Read the full blog

How to engage young people and kids in market research

Market research involving kids and youth is an incredibly useful area: not only do they have an... Read the full blog

Your go-to task idea guide for market research online communities

A market research online community (MROC) is a modern research methodology where a private network... Read the full blog

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read the full blog

How to make the most out of your insight budget

Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read the full blog

Understanding consent in market research: why this shouldn't hold you back

When carrying out market research, one of the first and most important things you need to do is... Read the full blog

How technology can make your accompanied shop even more awesome

The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read the full blog

How to achieve maximum engagement in your accompanied shop

So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read the full blog

How to use the power of social to recruit for your next accompanied shop

In our previous article, we explained what accompanied shopping is and why it is such a popular... Read the full blog