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Discover our recent blog posts
The Importance of Over-Recruiting Your Focus Group Respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more...
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A Beginner's Guide to Conducting Focus Groups Online
Focus groups have always played a key role in market research since they are one of the most...
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What is a Focus Group? A Beginner’s Guide with Tips and Examples
Focus groups are a dynamic and powerful method of gathering insights for your brand, product or...
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How to ensure your Online Focus Group is a success...
Conducting an online focus group is a highly effective way to draw insights from a range of...
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Where Should I Host My Focus Group? Top Tips to Find the Right Venue
If you want to find out what people think about your product or service and access in-depth...
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Why Conduct Focus Groups as a Research Method?
Focus groups are one of the most widely used and effective qualitative research methods. They...
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challenges in recruitment of research participants
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recruitment methods for research studies
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