Discover our recent blog posts

The Importance of Over-Recruiting Your Focus Group Respondents

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog

A Beginner's Guide to Conducting Focus Groups Online

Focus groups have always played a key role in market research since they are one of the most... Read the full blog

What is a Focus Group? A Beginner’s Guide with Tips and Examples

Focus groups are a dynamic and powerful method of gathering insights for your brand, product or... Read the full blog

How to ensure your Online Focus Group is a success...

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog

Where Should I Host My Focus Group? Top Tips to Find the Right Venue

If you want to find out what people think about your product or service and access in-depth... Read the full blog

Why Conduct Focus Groups as a Research Method?

Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog