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Discover our recent blog posts
The importance of over-recruiting your focus group respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more...
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A beginner's guide to conducting focus groups online
Focus groups have always played a key role in market research since they are one of the most...
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A Beginner’s Guide to Focus Groups
Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can...
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How to ensure your Online Focus Group is a success...
Conducting an online focus group is a highly effective way to draw insights from a range of...
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Where should I host my focus group? Top tips to find the right venue
If you want to find out what people think about your product or service and access in-depth...
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Will the online focus group thrive or merely survive?
Online focus groups offer convenience, low cost and eliminate the need for travel whilst still...
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Why conduct focus groups as a research method?
What is a focus group research method? Focus groups are one of the most effective and most...
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