Face-to-face vs remote focus groups: which should you use when?
Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want... Read the full blog
5 fantastic task ideas to improve your next focus group
Read this blog to discover some fantastic focus group activities to get you the insights you need... Read the full blog
A beginner's guide to getting the most out of your focus groups
The lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog
What are the benefits of using a viewing facility?
Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog
Where to host your focus group event?
Focus groups are essential for discovering key insights to help you market your business more... Read the full blog
Five ways to give your focus group a makeover!
A focus group, no matter how intricately you’ve planned it, will only work with the right... Read the full blog
5 mistakes in focus group research (and how to avoid them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog
How to conduct your focus group like a pro this Christmas
Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read the full blog
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