--- title: Learn more about recruitment! | Qualitative Market Research (2) description: Qualitative Market Research | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! (2) --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/market-research-for-charities/) - [FMCG](https://angelfishfieldwork.com/our-community/fmcg-market-research/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Pulse Surveys](https://angelfishfieldwork.com/pulse-surveys/) - [Trends](https://angelfishfieldwork.com/ai-in-market-research/) - [AI in Market Research](https://angelfishfieldwork.com/ai-in-market-research/) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![How speaking to respondents will revolutionise your qualitative market research participants](https://info.angelfishfieldwork.com/hs-fs/hubfs/social-suggested-images/How%20speaking%20to%20respondents%20will%20revolutionise%20your%20qualitative%20market%20research%20participants.jpeg?width=574&name=How%20speaking%20to%20respondents%20will%20revolutionise%20your%20qualitative%20market%20research%20participants.jpeg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tech-reduce-respondent-fatigue) ## [How tech can help reduce respondent fatigue](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tech-reduce-respondent-fatigue) Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/tech-reduce-respondent-fatigue) [![market research methods](https://info.angelfishfieldwork.com/hs-fs/hubfs/jason-goodman-vbxyFxlgpjM-unsplash.jpg?width=574&name=jason-goodman-vbxyFxlgpjM-unsplash.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-methods-explained) ## [Market research methods explained](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-methods-explained) When it comes to effectively engaging with your target audience and generating the results you... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-methods-explained) [![market research recruitment agency](https://info.angelfishfieldwork.com/hs-fs/hubfs/asking-beautiful-brainstorming-601170.jpg?width=574&name=asking-beautiful-brainstorming-601170.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/blog-title-whats-included-in-my-fieldwork-costs) ## [What’s included in my fieldwork costs?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/blog-title-whats-included-in-my-fieldwork-costs) The success of your qualitative market research project ultimately depends on the people recruited... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/blog-title-whats-included-in-my-fieldwork-costs) [![woman looking at market research data on her laptop](https://info.angelfishfieldwork.com/hs-fs/hubfs/MROCs%20in%20the%20retail-1.webp?width=574&name=MROCs%20in%20the%20retail-1.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-its-more-than-just-data-collection) ## [Market research - it's more than just data collection!](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-its-more-than-just-data-collection) Market research is changing. In today’s digital world, simple questions such as “do my customers... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-its-more-than-just-data-collection) [![Qualitative market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/sample.webp?width=574&name=sample.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-conduct-a-feasibility-test) ## [5 top tips: feasibility testing for your qualitative market research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-conduct-a-feasibility-test) Carrying out a feasibility assessment is an essential part of any successful market research study.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-conduct-a-feasibility-test) [![2 people having a meeting whilst drinking coffee](https://info.angelfishfieldwork.com/hs-fs/hubfs/2%20people%20having%20a%20meeting%20whilst%20drinking%20coffee.jpg?width=574&name=2%20people%20having%20a%20meeting%20whilst%20drinking%20coffee.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-on-earth-does-list-recruitment-work-in-market-research) ## [How on Earth Does List Recruitment Work in Market Research?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-on-earth-does-list-recruitment-work-in-market-research) We all know how important it is to recruit the right people for your market research project. After... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-on-earth-does-list-recruitment-work-in-market-research) [![telephone for an in-home interview](https://info.angelfishfieldwork.com/hs-fs/hubfs/quino-al-293094-unsplash.webp?width=574&name=quino-al-293094-unsplash.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-mistakes-qualitative-market-research-in-home-interviews) ## [Six mistakes that turn in-home interviews into a logistical nightmare](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-mistakes-qualitative-market-research-in-home-interviews) In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-mistakes-qualitative-market-research-in-home-interviews) [![Look closely at the GRIT report](https://info.angelfishfieldwork.com/hs-fs/hubfs/dmitry-ratushny-67024.jpg?width=574&name=dmitry-ratushny-67024.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-does-the-latest-grit-report-mean-for-qualitative-market-research) ## [What does the latest GRIT report mean for qualitative market research?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-does-the-latest-grit-report-mean-for-qualitative-market-research) The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-does-the-latest-grit-report-mean-for-qualitative-market-research) [![child holding treat](https://info.angelfishfieldwork.com/hs-fs/hubfs/jared-sluyter-342881%20(1).jpg?width=574&name=jared-sluyter-342881%20(1).jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/children-qualitative-market-research-incentives) ## [Five Tips for Incentivising Children in Market Research (The Right Way)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/children-qualitative-market-research-incentives) There’s a growing demand for qualitative research with children and young people, and rightly so.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/children-qualitative-market-research-incentives) [![Magnifying glass looking through a city scape to represent social grades in market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/recruiting.jpeg?width=574&name=recruiting.jpeg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-different-social-grades-for-your-market-research-fieldwork) ## [Top tips: recruiting different social grades for market research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-different-social-grades-for-your-market-research-fieldwork) A social grade is a demographic, socio-economic classification that assigns every household to a... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-different-social-grades-for-your-market-research-fieldwork) [Previous \>\>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research/page/1) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research/page/3) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/) - [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/) - [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/) - [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/) - [RECRUITMENT](https://angelfishfieldwork.com/recruitment/) - [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/) ##### ABOUT US - [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/) - [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats) - [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/) - [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) - [FIND US](https://angelfishfieldwork.com/find-us/) - [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ##### CONTACT US [+44 (0)1242 908872](tel:01242908872) Angelfish Fieldwork, Dodo Works, 7 Ambrose Street, Cheltenham, GL50 3LH © Angelfish Fieldwork  |  [Privacy](https://angelfishfieldwork.com/privacy-policy/)  |  [Cookies](https://angelfishfieldwork.com/cookies/)  |  [Terms & Conditions](https://angelfishfieldwork.com/terms-conditions/) |  [Find us](https://angelfishfieldwork.com/find-us/)