Discover our recent blog posts

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read the full blog

Four ways to recruit young people via social media

Teenagers and young people can have a bit of a bad reputation in the research world. Researchers... Read the full blog

How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

Why social media can help you find fresh respondents

Social media has never been more popular. People are spending more time than ever before on various... Read the full blog

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Four things we learnt from Gen Z market research participants

Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read the full blog

How on earth does list recruitment work in market research?

We all know how important it is to recruit the right people for your market research project. After... Read the full blog

Six mistakes that turn in-home interviews into a logistical nightmare

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog