Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog.webp?width=574&name=MROCS%20GKA%20(1).webp)
How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read the full blog
How to be realistic with your qualifying criteria for qual market research
How to be realistic with your qualifying criteria for qual market research Read the full blog
How speaking to respondents will revolutionise your qual market research
It goes without saying that everybody wants the very best participants for their qualitative market... Read the full blog
How to Engage Generation Z in Qualitative Market Research
Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re... Read the full blog
Types of Qualitative Market Research + Recruitment Tips
Choosing the right qualitative market research method can feel overwhelming — especially if you’re... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
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