What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog
Five tips for incentivising children in qual market research
We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog
Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog
MR and the digital age - where do traditional research methods fit?
You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read the full blog
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog
How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read the full blog
How to be realistic with your qualifying criteria for qual market research
How to be realistic with your qualifying criteria for qual market research Read the full blog
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