Discover our recent blog posts

Let’s hear it for the dads! Why market research isn’t just about mums

There’s no denying that the subject of gender equality is all over the media at the moment. But the... Read the full blog

Back to basics: everything you need to know about GDPR in market research

The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to... Read the full blog

Why is diversity so important in market research?

Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty... Read the full blog

Why video is so important when conducting market research with Gen Z

Move over Millennials, there’s a new generation in town! Generation Z refers to those born between... Read the full blog

Is AI the future of customer experience?

AI is something of a buzzword right now - especially when it comes to how it can transform the... Read the full blog

Six reasons why a local fieldwork agency will find better respondents

These days, the world is smaller and more interconnected than ever before. However, when it comes... Read the full blog

Understanding the process of finding participants

Understanding the process of finding participants A good qualitative market research study is all... Read the full blog

Five onboarding tricks you won’t want to miss

You probably already know about the benefits of online qual research: it’s a fast and... Read the full blog

When do I need a full service market research agency?

When you kick off your qualitative market research study, there are a number of things to consider.... Read the full blog

4 top tips: researching sensitive topics with children & young people

There are a number of things to think about when conducting qualitative market research with... Read the full blog