Discover our recent blog posts

5 Mistakes in Focus Group Research (And How to Avoid Them)

Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog

January Health Goals: What We Learned from the Angelfish Community

As 2025 begins, we're all about fresh starts and healthy habits. To capture the pulse of the... Read the full blog

What is Digital Ethnography?

Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog

What is a focus group and how can it benefit your market research?

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog

Meet the Sales Team: Emma and Harry

Introducing our wonderful sales team, your first point of contact at Angelfish Fieldwork. Angelfish... Read the full blog

10 tips for conducting market research with children & young people

Qualitative market research with children and young people is an area that is continuing to grow in... Read the full blog

10 moderating tips to follow for successful focus groups

Running successful focus groups requires a great moderator who can bring out the best in... Read the full blog

The Potential of AI in Market Research

Artificial Intelligence (AI) is rapidly transforming many industries, and market research is no... Read the full blog

Back to School 2024: What We Learned from Parents

How did parents feel about kids going back to school this year? We conducted a survey to find out.... Read the full blog

Election Results 2024: What We Learned from the Public

On the morning the General Election results were announced, we conducted a pulse survey to capture... Read the full blog