AI in 2025: What We Learned from the Angelfish Community
AI is everywhere right now. Whether it’s writing content, answering questions, or even creating... Read the full blog
An Introduction to Angelfish Fieldwork: Your Go-To for All Things Consumer Insight
At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that... Read the full blog
Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we... Read the full blog
Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog
Tapping into the Customer Voice for Lasting Insight Impact
In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... Read the full blog
How to Engage Participants in Qualitative Market Research
In qualitative market research, the value of your insights directly depends on how engaged your... Read the full blog
6 Ways to Recruit Children and Young People for Market Research
In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog
5 Mistakes in Focus Group Research (And How to Avoid Them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog
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