Discover our recent blog posts

Generations Edit: Key Insights from Gen X Audience Research

Who holds the biggest wallets in today’s global economy? Not Boomers. Not Millennials. It’s... Read the full blog

Generations Edit: Key Insights from Baby Boomer Audience Research

When it comes to consumer power, few generations have shaped modern life as much as the Baby... Read the full blog

Top 7 Tips to Get the Best Out of Your Market Research Intercepts

When it comes to gathering truly in-the-moment insights, market research intercepts are hard to... Read the full blog

Data Quality in Market Research: Lessons from the UK Benchmark

Over the past two years, data quality in market research has shifted from background concern to... Read the full blog

6 Tips for Successful Customer List Recruitment

When it comes to finding the right people for your next qualitative market research project,... Read the full blog

9 Tips for Cost-Effective Market Research for Charities

When budgets are tight, research can feel like a “nice-to-have” rather than a priority. But for... Read the full blog

Charity Market Research: How People Want to Engage With Charities

At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... Read the full blog

Beyond the Trends: What Millennials and Gen Z Really Think About Wellness

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... Read the full blog

UX Testing Tips for Every Generation: Boomers to Gen Alpha

Running UX testing with just one age group won’t cut it anymore. Whether you’re designing an app,... Read the full blog

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog