Discover our recent blog posts

What Wellness Really Looks Like for Gen Z and Millennials

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... Read the full blog

10 Questions to Ask a Research Recruitment Agency

Choosing a recruitment partner can feel a bit daunting. There’s a lot riding on it, after all. At... Read the full blog

What Is a Market Research Screener and Why It Matters for Quality Recruitment

Great research starts with great people — and that starts with a market research screener. Whether... Read the full blog

How to Harness Video for Market Research with Youth & Gen Z

Reaching young people for market research has always been a challenge, but video is the... Read the full blog

5 Tips for Recruiting Gen Z and Millennials for Market Research

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... Read the full blog

Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork

This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff... Read the full blog

Over 60s Insights: Challenging Ageism in Research & Media

At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s... Read the full blog

5 Things You Should Be Doing for More Inclusive Market Research Recruitment

Inclusive recruitment is about more than fairness. It’s about accuracy. If the people taking part... Read the full blog

Over-60s Market Research: Insights from Our 2025 Pulse Survey

At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real... Read the full blog

Gen Z Market Research Communities: Sensitive Topics Done Safely & Well

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog