About Us
What makes us different
What we do
Meet the team
Our Community
Sectors
Media
Retail
Charity
FMCG
Consumer Health
Audiences
Baby Boomer
Generation Alpha
Generation X
Generation Z
Millennials
Angelfish Opinions
Recruitment
Accompanied Shopping
Design Sprints
Digital Ethnography
Focus Groups
Market Research Online Communities
User Experience Testing
User Research
Our Work
Case Studies
Clients
Data Quality
Project Showcase
Testimonials
Insights
Blog
Useful Resources
Let’s Talk
Discover our recent blog posts
What Wellness Really Looks Like for Gen Z and Millennials
At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just...
Read the full blog
10 Questions to Ask a Research Recruitment Agency
Choosing a recruitment partner can feel a bit daunting. There’s a lot riding on it, after all. At...
Read the full blog
What Is a Market Research Screener and Why It Matters for Quality Recruitment
Great research starts with great people — and that starts with a market research screener. Whether...
Read the full blog
How to Harness Video for Market Research with Youth & Gen Z
Reaching young people for market research has always been a challenge, but video is the...
Read the full blog
5 Tips for Recruiting Gen Z and Millennials for Market Research
Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials...
Read the full blog
Work Experience in Qualitative Research: Georgia at Angelfish Fieldwork
This summer, we had the pleasure of welcoming Georgia, a Social Science student from Cardiff...
Read the full blog
Over 60s Insights: Challenging Ageism in Research & Media
At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s...
Read the full blog
5 Things You Should Be Doing for More Inclusive Market Research Recruitment
Inclusive recruitment is about more than fairness. It’s about accuracy. If the people taking part...
Read the full blog
Over-60s Market Research: Insights from Our 2025 Pulse Survey
At Angelfish Fieldwork, our Pulse Surveys aim to uncover authentic insights straight from real...
Read the full blog
Gen Z Market Research Communities: Sensitive Topics Done Safely & Well
Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting...
Read the full blog
Previous >>
All posts >
Next >
Blog Archive
Accessibility Recruitment
(2)
Accompanied Shopping
(8)
AI & Market Research
(7)
Audiences
(3)
Baby Boomers
(5)
Charity Market Research
(2)
Consumer Health
(1)
Customer Closeness
(1)
Data Quality
(3)
Design Sprint
(4)
Digital Ethnography
(7)
FMCG
(1)
Focus Groups
(14)
Generation Alpha
(12)
Generation X
(3)
Generation Z
(12)
Market Research Recruitment
(24)
Market Research Screener
(3)
Media Market Research
(3)
Millennials
(7)
News
(3)
Online Communities
(19)
Online Focus Groups
(5)
Online Qual
(6)
Participant Recruitment
(17)
Pulse Surveys
(19)
Qualitative Market Research
(36)
Retail Market Research
(12)
User Experience Testing
(9)
User Research Recruitment
(8)
Ways of Recruiting Participants for Research
(1)
See all