Angelfish Fieldwork Blog

Speaking to young people in their language - the struggle is real!
25 March, 2020 Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that..
4 ways to recruit people for user experience testing
18 March, 2020 User experience testing refers to evaluating a product or service by testing it with representative..
How diversity in retail is affecting market research
12 March, 2020 According to recent research, across the UK, US and Europe, over two-thirds of the main board and..
Understanding and engaging with the customers of tomorrow
24 February, 2020 A company is only as successful as its ability to appeal to customers, so it’s essential for brands..
The conscious consumer and how to target them for market research
20 February, 2020 According to recent research, 75% of Brits are adopting ethical shopping and healthier eating..
Want to find out what your retail customers really want? Here’s how...
27 January, 2020 Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate..
Our thoughts about the future of fashion retail and how to prepare for it
13 January, 2020 Fashion, by its very nature, is always changing. Collections come and go along with the seasons,..
Customers today want to be heard: here’s why you need to listen
08 December, 2019 It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to..
Five ways to recruit respondents for your retail market research
04 December, 2019 Retail market research is essential for brands today. In this digital age, it’s harder than ever..
Why UX is so important for businesses today
25 November, 2019 User experience testing (also known as UX testing) is when a product or service is evaluated by..