Top 5 tips on how to write an effective recruitment questionnaire

The most pivotal ingredient in recruitment, the screener, is a tool we heavily rely on in completing fieldwork accurately, efficiently and to the highest quality. A well written screener can mean the difference between recruiting mediocre and outstanding respondents.

Ultimately, it can make or break you getting the insight that you deserve from your market research event.

Here, we outline our 5 top tips for writing an effective screener. You will find advice on:

  • Creating a seamless structure
  • Structuring your questions
  • Building a rapport with participants


How should I decide whether to offer an incentive? What type of incentive works best?

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