Since 2011, we’ve been connecting businesses with the very best participants for their qualitative market research. Based in the UK, we specialise in qualitative research recruitment, providing a full range of services to support projects from start to finish.
This blog aims to answer some of the most common questions we get, give you a behind-the-scenes look at how we handle projects, and explain why our approach ensures your research runs smoothly and successfully.
Let's dive in!
Here at Angelfish Fieldwork, we’re all about transparency, clarity, and working as a true partner in your research. From your first conversation with us to the final deliverables, we aim to make the process as seamless as possible.
The heart of our approach is our Client Services team—the dedicated and enthusiastic team who guide you every step of the way. They provide expert advice on feasibility, consult on methodology, and make sure everything stays on track. Their experience and consultative approach mean that we can tailor our services to meet your exact needs, and help you navigate any challenges along the way.
In this section, we’re tackling some of the most frequently asked questions we get from our clients. If you’re considering Angelfish Fieldwork for your next project, read on to learn more about what we offer and how we work.
We’re all about qualitative research. Whether you need remote interviews, focus groups, ethnography, online communities (MROCs), and more. If it’s a qualitative methodology, we can help. We’ve got the expertise to recruit the perfect participants for your project. Our focus is on providing high-quality insights through engaging and impactful research.
We offer a comprehensive range of services to make your market research as smooth as possible. Some of our key offerings include:
Whatever stage your project is at, we can help make sure it’s a success. Always contact us about our qualitative offerings or discuss what you are looking and we will aim to help.
We have experience across a wide range of industries. Some of the key sectors we specialise in include:
Whether you’re conducting consumer research for a new product launch, or you’re looking to get feedback on your latest advertising campaign, we have the right experience to help you get actionable insights.
We operate throughout the UK and can work with trusted partners to cover the Republic of Ireland if needed.
We recruit participants through multiple channels to ensure we get the best fit for your project:
Regardless of the channel, our in-house project management team speaks to all respondents during the main stage of recruitment to cherry-pick the best participants for our clients. We love the human touch!
We aim for a quick and efficient process, typically requiring 2 days for set-up and 10 days for recruitment. While we strive to meet your deadlines, quality is our top priority. If your project has specific time constraints, we’re flexible and encourage you to reach out to discuss tighter timelines—we’ll always do our best to accommodate your needs.
Data quality is non-negotiable for us. Here’s how we maintain high standards:
If you don’t have specific quotas (e.g., gender, age, location), we will always aim to include a diverse range of participants, ensuring your data is reflective of your target audience.
Yes, we can recruit hard-to-reach or niche audiences. We welcome the opportunity to discuss your specific needs and work together to develop the best plan for your project.
As RAS-accredited professionals, we take data security seriously. We ensure that all participants are fully informed and provide consent before taking part in any research. We handle data according to the highest industry standards, maintaining privacy and confidentiality at all times. In addition, we are Cyber Essentials certified, ensuring robust IT security measures. Our team undergoes ongoing internal training to stay up-to-date with the latest policies and compliance regulations. For more details, you can refer to our privacy policy.
We offer bespoke pricing tailored to the specific requirements of each project. We work closely with you to understand your needs and provide a clear, transparent cost estimate. For more details, you can contact us to request a quote.
Once you’re ready to get started, we’ll guide you through the commissioning process. The first step is completing a Client Project Agreement (CPA). This agreement outlines the key details of your project and ensures that both parties are aligned on objectives and expectations.
Key areas to complete in the CPA include:
Taking the time to complete this form ensures a smooth and transparent process, making sure everyone is on the same page from day one. Once the CPA is complete, your project will be handed over to our experienced project management (PM) team, who will oversee every detail moving forward. Our client services team will personally brief the PM team to ensure seamless communication and execution.
We’re committed to making sure your project is handled efficiently and in line with industry standards. Here’s an overview of how we approach projects:
Pre-Fieldwork:
During Fieldwork:
Post-Fieldwork:
Data Usage and MRS Guidelines
We follow the latest MRS guidelines to ensure ethical practices and data protection throughout the research process. We are transparent about how data is collected, stored, and processed, and we adhere strictly to GDPR compliance.
If you're looking for consumer insights through qualitative market research, Angelfish Fieldwork is here to help. We’re dedicated to providing the best participants for your research needs, offering expert support at every stage of the project.
Get in touch with us today to discuss your upcoming research project and receive a bespoke quote!