---
title: Learn more about recruitment! | Emma Coombes
description: Emma Coombes is the Director of Client Services at Angelfish and has been part of the team since 2019. With over 20 years’ experience in market research recruitment, spanning project management, business development and client services, Emma understands exactly what it takes to deliver smooth, successful fieldwork. Often one of the first people clients speak to, she leads feasibility testing, quoting, account management and client relationships. Emma loves getting to know the people behind the brands and helping them bring their research briefs to life with thoughtful, high-quality recruitment. And as the team will tell you, Emma brings just as much personality to the office – often expressed through her trademark leopard print.
---

[![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/)

- [About Us](https://angelfishfieldwork.com/about-us/) 
    - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/)
    - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/)
    - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/)
- [Our Community](https://angelfishfieldwork.com/our-community/) 
    - Sectors 
          - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/)
          - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/)
          - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/)
          - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/)
          - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/)
    - [Audiences](https://angelfishfieldwork.com/audience-research/) 
          - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/)
          - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/)
          - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/)
          - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/)
          - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/)
    - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/)
- [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) 
    - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) 
          - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/)
          - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/)
          - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/)
          - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/)
    - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/)
    - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/)
    - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/)
    - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/)
    - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/)
- Our Work 
    - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/)
    - [Clients](https://angelfishfieldwork.com/clients/)
    - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/)
    - [Project Showcase](https://angelfishfieldwork.com/showcase/)
    - [Testimonials](https://info.angelfishfieldwork.com/testimonials)
- Insights 
    - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog)
    - [Useful Resources](https://info.angelfishfieldwork.com/resources)
- [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)

# Discover our recent blog posts

## Emma Coombes

![Emma Coombes](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e)

Emma Coombes is the Director of Client Services at Angelfish and has been part of the team since 2019. With over 20 years’ experience in market research recruitment, spanning project management, business development and client services, Emma understands exactly what it takes to deliver smooth, successful fieldwork. Often one of the first people clients speak to, she leads feasibility testing, quoting, account management and client relationships. Emma loves getting to know the people behind the brands and helping them bring their research briefs to life with thoughtful, high-quality recruitment. And as the team will tell you, Emma brings just as much personality to the office – often expressed through her trademark leopard print.

Find me on:

[LinkedIn](https://www.linkedin.com/in/emma-coombes-8b02b842/)

### Recent Posts

[![Consumer health product journey](https://info.angelfishfieldwork.com/hs-fs/hubfs/110.png?width=574&name=110.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour)

## [How AI Is Reshaping Consumer Behaviour and Health](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour)

If you've ever asked "Doctor Google" whether you should be worried about a symptom, you're in good... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour)

[![Four people in discussion during a community-focused market research session](https://info.angelfishfieldwork.com/hs-fs/hubfs/75.png?width=574&name=75.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/conducting-market-research-in-third-sector)

## [Conducting Market Research in the Third Sector: A Practical Guide](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/conducting-market-research-in-third-sector)

The third sector, made up of charities, non-profits, and social enterprises, is vast, complex, and... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/conducting-market-research-in-third-sector)

[![Image showing AI-moderated interviews supporting human-led qualitative research.](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-Feb-19-2026-09-59-49-0345-AM.png?width=574&name=Untitled%20design%20(3)-Feb-19-2026-09-59-49-0345-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-moderated-interviews)

## [AI Moderated Interviews: Where Humans Matter](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-moderated-interviews)

AI-moderated interviews are no longer a novelty in market research. They’re part of the landscape –... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-moderated-interviews)

[![group of over 60s](https://info.angelfishfieldwork.com/hs-fs/hubfs/13-2.png?width=574&name=13-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/over-60s-insights-challenging-ageism)

## [Over 60s Insights: Challenging Ageism in Research & Media](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/over-60s-insights-challenging-ageism)

At Angelfish Fieldwork, we believe the best research starts with listening to real people. That’s... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/over-60s-insights-challenging-ageism)

[![Summer holiday](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-3.png?width=574&name=Untitled%20design%20(3)-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/summer-holiday-trends-2025)

## [Summer Holiday Trends 2025: What UK Travellers Are Planning](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/summer-holiday-trends-2025)

From dream destinations to last-minute deals, we wanted to know: what do summer holiday trends look... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/summer-holiday-trends-2025)

[![](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(3)-2.png?width=574&name=Untitled%20design%20(3)-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/sustainable-shopping-2025)

## [Sustainable Shopping: What We Learned from the Angelfish Community](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/sustainable-shopping-2025)

Sustainability is still top of mind—but is it top of the shopping list? In March 2025, when we... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/sustainable-shopping-2025)

[![Angelfish Fieldwork Market Research team - trained market research recruitment specialists](https://info.angelfishfieldwork.com/hs-fs/hubfs/1000012441.jpg?width=574&name=1000012441.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/an-introduction-to-angelfish-fieldwork)

## [An Introduction to Angelfish Fieldwork: UK Market Research Recruitment](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/an-introduction-to-angelfish-fieldwork)

At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/an-introduction-to-angelfish-fieldwork)

[![4 people standing around a table planning to run a pilot study for qualitative market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/4%20people%20running%20pilot%20session%20for%20qualitative%20market%20research%20recruitment%20experts.png?width=574&name=4%20people%20running%20pilot%20session%20for%20qualitative%20market%20research%20recruitment%20experts.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-reasons-to-run-a-pilot-session)

## [Six Reasons to Conduct a Pilot Study for Qualitative Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-reasons-to-run-a-pilot-session)

Pilot sessions are used extensively throughout market research in order to reduce risk or... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-reasons-to-run-a-pilot-session)

[![Harry and Emma from the Angelfish Market Research team](https://info.angelfishfieldwork.com/hs-fs/hubfs/image%20(1).png?width=574&name=image%20(1).png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/meet-the-sales-team)

## [Meet the Sales Team: Emma and Harry](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/meet-the-sales-team)

Introducing our wonderful sales team, your first point of contact at Angelfish Fieldwork. Angelfish... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/meet-the-sales-team)

[![olympic swimming pool](https://info.angelfishfieldwork.com/hs-fs/hubfs/People%20swimming%20in%20a%20race%2c%20representing%20Olympic%20community%20insights..jpg?width=574&name=People%20swimming%20in%20a%20race,%20representing%20Olympic%20community%20insights..jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public)

## [2024 Olympics: What We Learned from the Public](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public)

In the lead-up to the 2024 Olympic Games, we asked our community at Angelfish Opinions to share... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public)

[All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/author/emma-coombes/page/2)

### Blog Archive

- [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment)
- [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping)
- [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research)
- [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences)
- [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers)
- [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research)
- [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health)
- [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness)
- [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality)
- [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint)
- [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography)
- [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg)
- [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups)
- [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha)
- [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x)
- [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z)
- [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment)
- [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener)
- [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research)
- [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials)
- [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news)
- [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities)
- [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups)
- [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual)
- [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment)
- [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys)
- [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research)
- [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research)
- [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing)
- [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment)
- [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research)

See all

 

[![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/)

[![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme)

[![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview)

[![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge)

##### RECRUITMENT

- [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/)
- [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/)
- [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/)
- [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/)
- [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/)
- [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/)
- [RECRUITMENT](https://angelfishfieldwork.com/recruitment/)
- [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/)

##### ABOUT US

- [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/)
- [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/)
- [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats)
- [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/)
- [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)
- [FIND US](https://angelfishfieldwork.com/find-us/)
- [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote)

##### CONTACT US

[+44 (0)1242 908872](tel:01242908872)

 Angelfish Fieldwork,  
 Dodo Works, 7 Ambrose Street,  
 Cheltenham, GL50 3LH

<https://twitter.com/Angelfish_field> <https://facebook.com/angelfishfieldwork> <https://www.linkedin.com/company/angelfish>

© Angelfish Fieldwork  |  [Privacy](https://angelfishfieldwork.com/privacy-policy/)  |  [Cookies](https://angelfishfieldwork.com/cookies/)  |  [Terms & Conditions](https://angelfishfieldwork.com/terms-conditions/) |  [Find us](https://angelfishfieldwork.com/find-us/)