Whether you’re designing an app, website or digital service, different generations interact with tech in very different ways—and testing with a range of users is the only way to spot what’s working (and what’s not).
Testing with Baby Boomers is key because they represent a large, affluent, and digitally engaged demographic, but often have unique preferences around navigation, accessibility and communication. At the other end of the spectrum, Generation Alpha are digital natives shaping the future of tech, with entirely different expectations from design.
In this blog, we’ll break down top UX testing tips for every generation, so you can design research that works for real people, whatever their age.
Boomers are increasingly confident online. In fact, around 50% now browse the internet via smartphone, up from just 17% in 2019. And when it comes to mobile shopping, that figure has doubled too, rising to 35% in 2024 (YouGov). But that doesn’t mean you should design a one-size-fits-all experience.
Often dubbed the "forgotten generation," Gen X bridges the gap between analogue and digital. They're comfortable with both laptops and smartphones and often switch between devices depending on the task.
Millennials are tech-savvy, multitasking digital natives, but not necessarily mobile-only. When making important decisions, like large purchases, many prefer using laptops for the bigger screen and better detail review.
Gen Z grew up with smartphones in hand and expect intuitive, frictionless digital experiences. While they often have shorter attention spans, they can be laser-focused when something captures their interest.
The first generation to grow up entirely in a digital world, Gen Alpha are navigating smart speakers and tablets before they can even read. But designing research for this age group requires careful planning.
Testing with every generation gives you a much more complete view of your UX, but it also brings added complexity. Different devices, different attention spans, different support needs… it’s a lot to balance.
That’s where we come in.
At Angelfish, we specialise in recruiting real people, not professional testers who know the drill inside out. That means no “UX experts” giving robotic feedback—just real reactions from people like your actual users.
We’ve built a diverse, engaged community across all age groups, and we handle everything from screening to safeguarding. Whether you need tech-savvy Boomers, time-poor Millennials, or a Gen Alpha and their parent, we’ve got you covered.
Get in touch or download our guide to UX research recruitment to learn more about how we do things differently.
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Why UX is more important for businesses than ever – explore how user experience directly impacts brand loyalty, customer retention, and the bottom line.
How to recruit the right people for UX testing – a practical guide to ensuring you’re speaking to the audiences who matter most.
9 top tips for usability testing with children and young people – advice to help you design and run engaging, age-appropriate sessions.