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A beginner’s guide to qualifying your participants without losing the plot!

20 November, 2017 So, you’ve thoroughly researched your market research subject, identified your target audience, and... Read more

How accompanied shops can provide detailed shopper insights

17 November, 2017 Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read more

Could virtual reality enhance your qualitative market research?

09 November, 2017 It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read more