Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

5 cost and resources benefits MROCs

Posted by Lisa Boughton on 14-Jun-2017 10:07:49

Market research is one of the cornerstones of a brand’s success. Without knowing consumer behaviour—what they like and don’t like and how likely they would be to purchase a service or product—a business cannot develop. The advent of marketing research online communities, or MROCs, has made gathering valuable customer insights a lot easier and cheaper. Here’s why:

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Topics: MROC

How to successfully recruit an assisted shop for your qual MR

Posted by Lisa Boughton on 02-Jun-2017 08:31:15

Assisted shopping is a great way for a brand to get customer insights straight from the source. During “shopalongs”, the interaction is kept to a minimum for most of the session to ensure customer behaviour remains as natural as possible. A researcher is there to observe how people approach a store, what they look for and what they like and dislike during their experience. To maximise the potential of your assisted shop, it is important to have a good recruitment strategy in place.

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Topics: Assisted Shops

Five ways mobile ethnography can help research consumer behaviour

Posted by Lisa Boughton on 22-May-2017 10:34:13

Traditional ethnography was initially used in anthropological studies to learn more about cultures and societies. Consumerism is an aspect of our cultural identity, so it makes sense to apply those same ethnographic methods of observation for market research projects. Mobile ethnography is a logical evolution of this methodology. Brands need to be keenly aware of customer behavioural patterns and needs so they can cater to them with the right products or services. Mobile ethnography is a perfect tool to gain these insights.

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Topics: Digital Ethnography

The importance of an over-recruit in usability testing

Posted by Lisa Boughton on 15-May-2017 13:43:13

While ideally you want to take your time with both online and face-to-face usability testing, it’s important not to waste any unnecessary resources. There can be a lot of unforeseen hiccups on the day of testing, which you need to be prepared for—this is where the value of having over-recruits comes to light.

Why would you need an over-recruit?

In a previous article on focus groups, we listed the advantages of having an over-recruit standby. The screening process is where you’ll be able to weed out weaker participants. But even with proper qualifying criteria in place, sometimes participants simply just don’t show up. Your over-recruit offsets that.

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Topics: Usability Testing

How to utilise mobile qual in your next assisted shop

Posted by Lisa Boughton on 09-May-2017 09:16:47

Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing what clicks with the consumer and what doesn’t is easiest when you’re watching them interact with goods in a shop. With the rise of mobile technology, assisted shopping and mobile qual have become intricately linked.

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Topics: Assisted Shops

How to achieve great engagement in your MROC

Posted by Lisa Boughton on 03-May-2017 09:01:44

Researchers who employ a market research online community (MROC) for usable insights need to put an adequate amount time and effort into the setup and management of this community. An MROC is only as strong as its weakest link; you must, therefore, ensure you get the best respondents possible.

Here’s how:

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Topics: Market Research Online Community

How to sell market research online communities to your boss

Posted by Lisa Boughton on 19-Apr-2017 10:38:20

Some say traditional workplaces are dying their “one size fits all policies” are no longer relevant. The world is evolving at a rapid pace and companies need to keep up if they want to survive. If you work in a traditional market research workplace and want to switch things up by using market research online communities, selling it to the big guys doesn’t have to be a daunting process. Sure, you have little control over your boss, but you can have influence if you know how to sell it. Not sure how to get started? These points might convince your boss to use MROCs rather than traditional focus groups.

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Topics: Market Research Online Community

5 tips and tricks for expert respondent validation in online qual

Posted by Lisa Boughton on 07-Apr-2017 11:26:55

As an online qual researcher, you need to validate your selected recruits to make sure they’re the correct demographic for your market research online community or online focus group. Someone might seem like the perfect candidate on paper, but validation gives you an opportunity to get more information and ensure that the first impression was the right one. For an effective study, your participants need to be reliable, easy to work with, flexible, and meet the necessary criteria. All it takes is a quick phone call or a mini-interview process to ensure you’ve found a great participant. Here are some tips to help you validate them:

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Topics: Online Qual

Is this the end of the traditional focus groups?

Posted by Lisa Boughton on 10-Mar-2017 12:01:04

Focus groups have been a staple of market research for over half a century. That said, how they are being used—and the very definition of what a focus group actually is—has evolved drastically over time. With the advent of new technology came interesting new prospects and tools for market researchers looking to improve their focus groups. Some ideas took hold, some didn’t.

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Topics: Focus Groups

5 ways to give your focus group a makeover!

Posted by Lisa Boughton on 07-Mar-2017 08:34:05

A focus group, no matter how intricately you’ve planned it, will only work with the right participants. If you have the wrong people—or run the group poorly—you’ll see all your hard work go to waste. Follow these five tips and you’ll be well on your way to better and more actionable focus group results.

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Topics: Focus Groups

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