User experience testing refers to evaluating a product or service by testing it with representative users in order to improve its usability. The secret to successful user experience testing is recruiting the right users: by increasing the quality of your recruiting and ensuring you find the right people, there’ll be an immediate improvement in the quality of your results. To put it simply, without the right participants, you won’t get the data you need. But how exactly do you recruit for a user experience testing study? Read on to find out…
Online focus groups have become more and more popular over recent years – and when you look at the benefits, it’s easy to see why: they are convenient for both researchers and participants alike, they are often cheaper than traditional focus groups, they eliminate the need for travel yet offer unbeatable geographical diversity as participants can take part from across the country and they don’t face the same restraints as traditional focus groups.
All that, and they still deliver high quality, in the moment insights. But how do you ensure your online focus group is a success? What software should you be using to ensure a smooth research experience that’s easy for both you and your participants? Read on to discover our top three online focus group tools that can allow you to host successful and insightful focus groups on a budget…
Topics: Online Focus Groups
There’s no denying that the advance of technology is transforming everything, from everyday life to healthcare – but one industry it is impacting specifically is the retail industry. Thanks to improvements in technology, businesses are constantly looking for ways to improve their customer experience, with a recent study showing that in the retail industry, 75% of businesses are looking to technology to transform their consumer’s in-store and out of store experience.
One example of this is in-store ordering, which has been developed to improve in-store sales, efficiencies and the overall customer experience.
It’s already been adopted by fashion powerhouse the Arcadia Group – so it will only be a matter of time before others follow suit. Read on to find out more about in-store ordering and how it is set to transform the retail experience, shopper insights and qualitative market research…
When it comes to user experience testing, there are two ways to do it: either with a moderator or without. Both have their pros and cons, but generally speaking, talking with a user on a one-to-one basis will unveil detailed insight into usability of your website or mobile app that a user following instructions on their own often won’t be able to replicate.
Effective moderation can be tricky though, and a good moderator should understand how the nature and timing of questions can influence the outcome and therefore be able to make critical decisions about what to ask and when to ask it. Don’t worry though – although moderating user experience tests might seem a bit daunting, practice really does make perfect – and along with our top tips below, you’ll be a master of moderation in no time!
Topics: User Experience Testing
It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a desktop or a smartphone, today’s shoppers have more ways to purchase products than ever before.
53% of consumers visited a retailer on their phone in 2016, with 20% even using their phones to check the prices of competing products whilst in-store – and as that number continues to grow retailers need to continually adapt and change their offerings to keep up with consumer behaviour. As a result, we are seeing qualitative market research dominating the retail industry in a bid to understand customers’ wants and needs and shopper insights, with mobile qual and assisted shopping become intrinsically linked.
As market researchers, our job is to capture the thoughts, opinions and voices of different people throughout the world. People of different ages, genders, and nationalities with different behaviours, habits, professions and beliefs – and although it’s exactly what makes market research so interesting, sometimes it’s not as easy as it seems, especially when you are tasked with sourcing an audience that’s difficult to connect with. Don’t worry, though. No matter how hard the job you’ve been tasked with, we’re here to help. Read on for our tried and tested top tips for unlocking hard to reach audiences for qualitative market research...
Topics: Qualitative Market Research
Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst firm Forrester has recently predicted that AI will grow massively in 2017, with investment trebling this year alone and Gartner predicts that by 2020 85% of customer interactions will be managed by artificial intelligence. But what does this mean for the retail industry? Well, to put it simply, it’s game changing.
The development and advancement of AI will create numerous opportunities for retailers, transforming the industry from operations to marketing to store optimisation and allowing them to improve their processes, customer service and customer experience by empowering them to generate insights on a scale like never before. And the best part? It won’t even impact end-users. That’s right, the retail industry is set to be completely transformed behind the scenes but the processes are so seamless that end users and consumers won’t even realise anything is happening.
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve found the perfect participants for your qualitative market research project. They’ve been recruited and verified now you’re good to go. There’s just one thing left to do. It’s time to start scheduling. For many market researchers, this is where the nightmare begins. Don’t worry though – with years of experience in the industry, we’ve got a wealth of tips up our sleeves to take the headache out of participant scheduling. Read on to find out more…
Topics: Qualitative Market Research
A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right: microchipping people is the next big thing. According to 32M, there are a huge number of benefits that come with human microchipping, including enabling employees to log onto their computers, open doors and even purchase snacks from vending machines with just a swipe of their hand. But we were left wondering what this could possibly mean for the future.
What are the benefits and challenges of microchipping? And what could it mean for different industries? Could our lives really be transformed by inserting a chip the size of a grain of rice under our skin? And of course, what does this all mean for privacy and security issues? Read on to find out more…
The Angelfish Group is a dedicated marketing and research services company based in Cheltenham, Gloucestershire. With over 15 years of experience, we pride ourselves on combining our expert market research knowledge with cutting edge digital marketing to produce the very best results for our clients. There are three businesses that fall underneath our umbrella: Angelfish Fieldwork, Angelfish Marketing and Angelfish Opinions.