Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

Top tips for unlocking hard to reach audiences for qual MR

Posted by Lisa Boughton on 18-Aug-2017 09:57:33

As market researchers, our job is to capture the thoughts, opinions and voices of different people throughout the world. People of different ages, genders, and nationalities with different behaviours, habits, professions and beliefs – and although it’s exactly what makes market research so interesting, sometimes it’s not as easy as it seems, especially when you are tasked with sourcing an audience that’s difficult to connect with. Don’t worry, though. No matter how hard the job you’ve been tasked with, we’re here to help. Read on for our tried and tested top tips for unlocking hard to reach audiences for qualitative market research...

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Topics: Qualitative Market Research

Could artificial intelligence transform the retail sector?

Posted by Lisa Boughton on 16-Aug-2017 11:16:31

Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst firm Forrester has recently predicted that AI will grow massively in 2017, with investment trebling this year alone and Gartner predicts that by 2020 85% of customer interactions will be managed by artificial intelligence. But what does this mean for the retail industry? Well, to put it simply, it’s game changing.

The development and advancement of AI will create numerous opportunities for retailers, transforming the industry from operations to marketing to store optimisation and allowing them to improve their processes, customer service and customer experience by empowering them to generate insights on a scale like never before. And the best part? It won’t even impact end-users. That’s right, the retail industry is set to be completely transformed behind the scenes but the processes are so seamless that end users and consumers won’t even realise anything is happening.

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Topics: Technology

How to take the stress out of scheduling your participants for qual MR

Posted by Lisa Boughton on 11-Aug-2017 12:02:50

Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve found the perfect participants for your qualitative market research project. They’ve been recruited and verified now you’re good to go. There’s just one thing left to do. It’s time to start scheduling. For many market researchers, this is where the nightmare begins. Don’t worry though – with years of experience in the industry, we’ve got a wealth of tips up our sleeves to take the headache out of participant scheduling. Read on to find out more…

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Topics: Qualitative Market Research

Is microchipping humans the next big thing?

Posted by Lisa Boughton on 08-Aug-2017 12:29:44

A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right: microchipping people is the next big thing. According to 32M, there are a huge number of benefits that come with human microchipping, including enabling employees to log onto their computers, open doors and even purchase snacks from vending machines with just a swipe of their hand. But we were left wondering what this could possibly mean for the future.

What are the benefits and challenges of microchipping? And what could it mean for different industries? Could our lives really be transformed by inserting a chip the size of a grain of rice under our skin? And of course, what does this all mean for privacy and security issues? Read on to find out more…

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Topics: Technology

The story of Angelfish: a little bit about us

Posted by Angelfish on 20-Jul-2017 15:08:20

The Angelfish Group is a dedicated marketing and research services company based in Cheltenham, Gloucestershire. With over 15 years of experience, we pride ourselves on combining our expert market research knowledge with cutting edge digital marketing to produce the very best results for our clients. There are three businesses that fall underneath our umbrella: Angelfish Fieldwork, Angelfish Marketing and Angelfish Opinions.

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Hot research method of the moment – mobile qual

Posted by Lisa Boughton on 19-Jul-2017 11:06:06

Methodology of the moment – mobile qual

Across all areas of market research we’re starting to see one very clear pattern: people are beginning to favour mobile and digital research methods over traditional methods such as face-to-face focus groups. Today’s world is fast-paced, and digital research methods easily fit in around people’s busy lives, increasing response rates among participants and offering researchers both financial savings and increased efficiency – so it’s easy to see why these new methods are so popular. So in this blog, we explore one of the most prevalent digital research methods, mobile qual…

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Topics: Qualitative Market Research

How speaking to respondents will revolutionise your qualitative market research

Posted by Lisa Boughton on 14-Jul-2017 09:58:45

It goes without saying that everybody wants the very best participants for their qualitative market research. Sourcing the right participants who fit the qualifying criteria is obviously a must – but it’s not just about ticking off a checklist. Ideally, the chosen participants should also be completely engaged, as well as being willing to open up and share their innermost thoughts and feelings. But how do you actually achieve this? Well, it’s simpler than you might think – in fact, something as small as taking the time to speak to your participants can make all of the difference. Don’t believe us? Read on to find out how…

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Topics: Qualitative Market Research

How to be realistic with your qualifying criteria for qualitative market research

Posted by Lisa Boughton on 12-Jul-2017 09:50:00

What is qualifying criteria?

Qualifying criteria – also known as screening questions – are used at the beginning of qualitative market research projects to identify potential respondents that can take part. The criteria comprises of a list of necessary qualities participants need to possess in order to take part in the study; for example, you might be looking to survey women who are aged between 18-34 and living in London. During the screening stage, if respondents don’t meet the specific criteria, they won’t be able to continue the project – which means you can be confident you are recruiting the right type of people so that your research will generate the results you need without any delays along the way.

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Topics: Qualitative Market Research

Why use market research online communities in the retail sector

Posted by Lisa Boughton on 05-Jul-2017 14:15:16

Market research online communities (MROCs) are a modern research technique that sees respondents engage in a number of different tasks and activities via an online platform in order to generate in-depth, qualitative results. It’s easy to see why they’re so popular: cost effective and efficient, they offer a great alternative to more time consuming traditional methods. And because they can fit in around participants’ busy lives to deliver insightful results in real time, they also benefit from very high response rates. As MROCs become increasingly popular across all areas of market research, they also transfer incredibly well into the retail sector. So if you’re planning a retail MR project, read on to discover how a market research online community could benefit you.

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Topics: MROC

5 cost and resources benefits MROCs

Posted by Angelfish on 14-Jun-2017 10:07:49

Market research is one of the cornerstones of a brand’s success. Without knowing consumer behaviour—what they like and don’t like and how likely they would be to purchase a service or product—a business cannot develop. The advent of marketing research online communities, or MROCs, has made gathering valuable customer insights a lot easier and cheaper. Here’s why:

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Topics: MROC

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