Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

How assisted shops can provide detailed shopper insights

Posted by Lisa Boughton on 17-Nov-2017 10:03:24

Assisted shops – or shopalongs as they’re also known – have become increasingly popular in qualitative market research in recent years to gain shopper insights.

Whilst group discussions and face-to-face interviews are a great way to understand your customers’ thoughts and opinions, joining them on a retail shopalong can help you to glean additional insight which you otherwise may not be able to achieve from a focus group setting .

Assisted shops enable you to get underneath your customers’ skin and observe how they behave, where they go, what they buy and why – which means you can generate deep shopper insights in order to make truly informed decisions.

Read on to find out more…

Read More

Topics: Assisted Shops

How to successfully recruit an assisted shop for your qual MR

Posted by Lisa Boughton on 02-Jun-2017 08:31:15

Assisted shopping is a great way for a brand to get customer insights straight from the source. During “shopalongs”, the interaction is kept to a minimum for most of the session to ensure customer behaviour remains as natural as possible. A researcher is there to observe how people approach a store, what they look for and what they like and dislike during their experience. To maximise the potential of your assisted shop, it is important to have a good recruitment strategy in place.

Read More

Topics: Assisted Shops

How to utilise mobile qual in your next assisted shop

Posted by Lisa Boughton on 09-May-2017 09:16:47

Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing what clicks with the consumer and what doesn’t is easiest when you’re watching them interact with goods in a shop. With the rise of mobile technology, assisted shopping and mobile qual have become intricately linked.

Read More

Topics: Assisted Shops

Subscribe to Our Blog

Recent Posts